Episode 383: Brand Position Consultation – Katurah Turner

brand position

Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.

In episode 383 of the Bokeh Podcast, Katurah Turner joins us to define a brand position that will set her apart in her market based on her love of documenting families and weddings. Listen in as we also discuss the difference between brand position, tagline, and mission statement.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Brand Position vs. Tagline (4:15)

Katurah’s Reason for Brand Name & Tagline (5:23)

Unique Value Proposition (10:22)

Why Katurah Started Photography (13:08)
1. Capturing her daughter who wouldn’t smile for others.
2. Fell in love with capturing the love in weddings.

Katurah’s Competition (18:00)

Potential Brand Position: Your Family Documentarian

Links
itanimages.com
instagram.com/_itanimages

Want to learn more about the importance of a brand position?
Listen to this episode >>

brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

brand position brand position brand position

See more episodes >>

Episode 382: Rebranding: Taking Back My Personal Brand – Sophie Day

personal brand

Does your brand reflect you and your values in a way that connects with your potential clients?

In episode 382 of the Bokeh Podcast, Sophie Day shares how she approached shifting her original brand, called My Lens of Love, to her self-named personal brand, Sophie Day Photography. Listen in as she discusses the significant principles to changing your brand and the different components of your business that a brand change will impact.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Central Coast of Australia (00:15)

Client Experience: Make the time to connect and talk with your clients. (2:29)

Brand Position: Cultivating connection between you and your loved ones and capturing the calm moments for you to keep. (6:01)

Technique for Time: Set rules around when you’re working. (10:09)

Outsourcing/Delegation: Website & graphic design (13:31)

Inspiration: Walks in nature. (15:49)

Book Recommendations: (18:40)
Losing My Virginity by Richard Branson
Brooke Schultz Podcast – Desperation episode

Significant Changes to the Brand: (27:05)
Website
Brand Messaging
Social Media Marketing

Principles to Changing Your Brand: (35:31)
1. Ask yourself why you’re rebranding.
2. Ask for testimonials from your clients to understand what they love about your service.
3. Make sure you’re social media represents your brand change.
4. Do research within your area on other brands.

Feedback that Impacted the Brand Position (43:23)

Links:
sophiedayphotography.com
instagram.com/mylensoflove

Episode 379: Brand Position Consultation – Andrejka Hirschegger

brand position

Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.

In episode 379 of the Bokeh Podcast, Andrejka Hirschegger  joins us in this freeform style brand position consultation to discuss how to define her brand position for the multiple markets that she services. Listen in as they chat about how Andrejka is also using her brand position to drive her SEO strategy.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Check out Andrejka’s Guest Feature, along with her other episodes >>

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

About Andrejka’s Brand (1:08)
Andrejka’s Competition (5:27)
Andrejka’s Homepage:

andrejka brand position

Portfolio Images Referenced:
andrejka

andrejka portfolio
Breaking Out Two Markets:
two markets
Florida Page:
florida wedding photographer
Karen’s SEO Episode – bit.ly/bp-243
Building a Storybrand – bit.ly/bp-storybrand

Want to learn more about the importance of a brand position?
Listen to this episode >>

brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

brand position brand position

See more episodes >>

Episode 375: Brand Position Consultation – Frank Harrington IV

brand position

Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.

In episode 375 of the Bokeh Podcast, Frank Harrington joins us to refine his brand position and seek guidance on whether or not to merge his two brands.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: San Francisco Bay Area (3:53)

Goal: Looking for guidance on how to manage his portfolio and brands; two or three brands.

Current Brand Position: Photography for the Future Nostalgic (16:34)

Reasons for Shooting: (27:52)
1. Always been interested in the mechanics of camera gear.
2. You get to make people happy and document it.

Franke’s Competition: SF Wedding Photographer (35:14)

Nebulous – Hazy or unclear

Potential Brand Positions: (49:32)
Wedding Photography for San Francisco Car Lovers
Heirloom Wedding Photography for San Francisco Couples

Links
frankharringtonphotography.com
vintagetinphotobooth.com
instagram.com/frankharringtonphotography

Want to learn more about the importance of a brand position?
Listen to this episode >>

brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

 brand position brand position

See more episodes >>