Episode 350: Brand Position Consultation – Rachel Howard

brand position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.

In episode 350 of the Bokeh Podcast, Nathan chats with Rachel Howard, a photographer in north Alabama, to discuss her existing brand position and potential options to better serve her clients. Listen in to hear Nathan’s recommendations on she can best convey who she serves to potential clients on her website.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Benefits of Brand Position
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Located in: North Alabama (4:19)

Specializes in: Wedding & Couples (4:39)

UVP: Small town local who know everyone.

Why Rachel Got Started: (11:47)
1. Serve a purpose
2. Operate her own calendar
3. Financial Independence

Researching Rachel’s Competition (17:42)

Nathan’s Recommendations:
1. Take advantage of the lack of competition in your local market and focus on SEO for your local area.
2. Connect with your potential clients as a photographer, not a nurse, by taking nurse off your homepage.

New Brand Position: Photographing the raw beauty of weddings in North Alabama.

Links
rawimageswithrach.com
instagram.com/raw_images_with_rach
Karen’s episode: bit.ly/bp-243
Showit.co

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

brand position Brand Position brand position

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Episode 345: Brand Position Consultation – Anna Anderson

brand position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.

In episode 345 of the Bokeh Podcast, Nathan chats with Anna Anderson, a photographer in Madison, WI, to develop a brand position that captures her ability to create beautiful, comfortable moments for her couples. Listen in as they discuss Anna’s brand and develop a potential new brand position during this real-time consultation.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

What is a Brand Position? (1:40)

Benefits of Brand Position (3:50)
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Focusing on One Niche (9:51)

Anna’s Old Unique Value Proposition: Honest, Authentic, and a Damn Good Time (13:50)

Five Prompts Article: https://annamariecreative.com/my-five-go-to-posing-prompts-for-couples/

Researching Anna’s Competition (25:22)

Anna’s Current Brand Position: Wisconsin wedding photographer empowering couples through connection and vulnerability. (38:02)

Final Brand Position Statement: Helping You Feel at Home in Front of the Camera

Website Mockup & Notes:

brand
1. I’m not a graphic designer 😊 This mockup is just meant to demonstrate how one might use a full-screen image to represent their brand, while incorporating a position statement in a visible location above the fold. Hire a graphic designer to do your website design and layout – helping you choose the image, font, and placement of text.
2. In an ideal world, an image with lots of negative space will make room for the logo and navigation to be more visible, and help draw the viewer’s eye to the brand position statement more readily.
3. It’s also good to consider how the image will work when in a mobile format. In this case, you might ask your web designer and/or developer to push image up near the mobile menu, and place the brand position statement right underneath it. This will assure that both are visible above the fold – even in a mobile format.

Links:

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

Brand Position brand position

See more episodes >>

Episode 341: Brand Position Consultation – Ashlee Hamon

Brand Position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.

In episode 339 of the Bokeh Podcast, Nathan chats with Ashlee Hamon, a photographer in Tampa Bay, to start brainstorming a potential unique brand position for her business. While not every consultation will end in a definitive brand position, we’re focused on getting photographers thinking about setting themselves apart from their competition.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

What is a Brand Position?

Benefits of Brand Position
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Catch Up w/ Ashlee (2:43)

Episode 118: Making the Switch to Mirrorless – Ashlee Hamon

About Ashlee’s Business (8:18)
Years in Business: 8
Located in: Tampa Bay, FL

Current Brand Position: Specializes in vibrant wedding, engagement, maternity, and branding portraiture. (9:59)

The Importance of the Word Creative (12:09)

What Sets Ashlee Apart: Colorful Aesthetic & OCF Knowledge (13:01)

Tip for Brand Position: Don’t focus on the technical aspect, because it isn’t as important to your clients. (14:57)

Top Strengths (15:56)
Determination
Self-Reliant
Willingness to Fail
Adaptable
Responsible

Favorite Things About Photography: (34:45)
Interacting with People
Capturing Significant Moments

Researching Competition (38:14)

Contrasting Ashlee’s Brand to the Competition (47:24)

Links
ashleehamon.com
instagram.com/ashlee_hamon_photography
Episode 118: bit.ly/bp-118

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

brand position

See more episodes >>

Episode 339: Brand Position Consultation – Kristin Amaro

brand position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.

In episode 339 of the Bokeh Podcast, Nathan chats with Kristin Amaro, a family, newborn, and milestones photographer in middle Tennessee to develop a unique brand position to add value to her marketing efforts.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position Introduction (1:42)

What is a Brand Position?

Benefits of Brand Position
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Market: Middle Tennessee (3:45)

Specializes in: Families, Newborns, and Milestones (5:30)

The Struggle with a Unique Value Proposition (8:06)

Meaning of Business Name: AFH – All For Him (9:45)

Why Kristin Started a Photography Business (12:36)
1. Giving her clients a gift that they can’t give themselves.
2. The art aspect of photography
3. Financial Security

Personal vs. Professional Strengths (25:52)

Top 3 Strengths (26:47)
1. Self Awareness
2. Self Motivation
3. Humility

Nathan’s Brand Messaging & Visual Suggestions: (37:38)
Helping You Commemorate Family Milestone With/Through Beautiful Photographs

Links
afhonline.com
instagram.com/afhcaptureanddesign
Building a Storybrand
Lucybaber.com

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>