Episode 341: Brand Position Consultation – Ashlee Hamon

Brand Position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principals derived from Donald Miller’s book, Building a Storybrand.

In episode 339 of the Bokeh Podcast, Nathan chats with Ashlee Hamon, a photographer in Tampa Bay, to start brainstorming a potential unique brand position for her business. While not every consultation will end in a definitive brand position, we’re focused on getting photographers thinking about setting themselves apart from their competition.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Catch Up w/ Ashlee (2:43)

Episode 118: Making the Switch to Mirrorless – Ashlee Hamon

About Ashlee’s Business (8:18)
Years in Business: 8
Located in: Tampa Bay, FL

Current Brand Position: Specializes in vibrant wedding, engagement, maternity, and branding portraiture. (9:59)

The Importance of the Word Creative (12:09)

What Sets Ashlee Apart: Colorful Aesthetic & OCF Knowledge (13:01)

Tip for Brand Position: Don’t focus on the technical aspect, because it isn’t as important to your clients. (14:57)

Top Strengths (15:56)
Determination
Self-Reliant
Willingness to Fail
Adaptable
Responsible

Favorite Things About Photography: (34:45)
Interacting with People
Capturing Significant Moments

Researching Competition (38:14)

Contrasting Ashlee’s Brand to the Competition (47:24)

Links
ashleehamon.com
instagram.com/ashlee_hamon_photography
Episode 118: bit.ly/bp-118

Episode 339: Brand Position Consultation – Kristin Amaro

brand position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principals derived from Donald Miller’s book, Building a Storybrand.

In episode 339 of the Bokeh Podcast, Nathan chats with Kristin Amaro, a family, newborn, and milestones photographer in middle Tennessee to develop a unique brand position to add value to her marketing efforts.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position Introduction (1:42)

Market: Middle Tennessee (3:45)

Specializes in: Families, Newborns, and Milestones (5:30)

The Struggle with a Unique Value Proposition (8:06)

Meaning of Business Name: AFH – All For Him (9:45)

Why Kristin Started a Photography Business (12:36)
1. Giving her clients a gift that they can’t give themselves.
2. The art aspect of photography
3. Financial Security

Personal vs. Professional Strengths (25:52)

Top 3 Strengths (26:47)
1. Self Awareness
2. Self Motivation
3. Humility

Nathan’s Brand Messaging & Visual Suggestions: (37:38)
Helping You Commemorate Family Milestone With/Through Beautiful Photographs

Links
afhonline.com
instagram.com/afhcaptureanddesign
Building a Storybrand
Lucybaber.com