Episode 391: Brand Position Consultation – Tosha Gaines

brand position

Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.

In episode 391 of the Bokeh Podcast, Tosha Gains joins us to discuss potential brand positions to highlight multiple service offerings. Listen in as she shares about her passion to work with children with special needs, and the possibility of shifting her business to focus solely on this niche or create two separate brands.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: Birmingham, AL and Atlanta, GA
Why Tosha Got Started in Photography (19:57)
Competition (23:47)
Potential Brand Position: Vibrant Environmental Portraits for Birmingham Entrepreneurs (31:46)
Links
Episode 300 – bokehpodcast.com/300

 

Want to learn more about the importance of a brand position?
Listen to this episode >>

brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

brand position brand positionbrand position

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Episode 387: Brand Position Consultation – George Turner Bowman IV

brand position

Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.

In episode 383 of the Bokeh Podcast, George Turner Bowman IV joins us to discuss refining his brand position to stand out from his competition while sharing his mission to serve his clients. Listen in as Nathan discusses how George can adjust his website and messaging to better reflect his brand position.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Current Brand Position: Florida wedding photography made affordable, stress-free, and fun. (9:30)

Unique Value Proposition (14:05)

Affordable Photography in the Industry (14:21)

Why George Started a Photography Business (21:01)
1. To do something he loves
2. To be his own boss
3. To have purpose

George’s Competition (21:47)

Potential Brand Position: Everyone Deserves Professional Photos

Links
gtbivphotos.com
instagram.com/gtbiv_photos
Jason Brewer’s article
Building a Storybrand – bit.ly/bp-storybrand
Start with Why – bit.ly/bp-startwithwhy

Want to learn more about the importance of a brand position?
Listen to this episode >>

brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

brand position brand positionbrand position

See more episodes >>

Episode 383: Brand Position Consultation – Katurah Turner

brand position

Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.

In episode 383 of the Bokeh Podcast, Katurah Turner joins us to define a brand position that will set her apart in her market based on her love of documenting families and weddings. Listen in as we also discuss the difference between brand position, tagline, and mission statement.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Brand Position vs. Tagline (4:15)

Katurah’s Reason for Brand Name & Tagline (5:23)

Unique Value Proposition (10:22)

Why Katurah Started Photography (13:08)
1. Capturing her daughter who wouldn’t smile for others.
2. Fell in love with capturing the love in weddings.

Katurah’s Competition (18:00)

Potential Brand Position: Your Family Documentarian

Links
itanimages.com
instagram.com/_itanimages

Want to learn more about the importance of a brand position?
Listen to this episode >>

brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

brand position brand position brand position

See more episodes >>

Episode 379: Brand Position Consultation – Andrejka Hirschegger

brand position

Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.

In episode 379 of the Bokeh Podcast, Andrejka Hirschegger  joins us in this freeform style brand position consultation to discuss how to define her brand position for the multiple markets that she services. Listen in as they chat about how Andrejka is also using her brand position to drive her SEO strategy.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Check out Andrejka’s Guest Feature, along with her other episodes >>

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

About Andrejka’s Brand (1:08)
Andrejka’s Competition (5:27)
Andrejka’s Homepage:

andrejka brand position

Portfolio Images Referenced:
andrejka

andrejka portfolio
Breaking Out Two Markets:
two markets
Florida Page:
florida wedding photographer
Karen’s SEO Episode – bit.ly/bp-243
Building a Storybrand – bit.ly/bp-storybrand

Want to learn more about the importance of a brand position?
Listen to this episode >>

brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

brand position brand position

See more episodes >>