Episode 480: Brand Position Consultation – Whitney Smith

Brand Position - Whitney Smith
What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand position is a great place to start. In these special Brand Position Consultations, we explore developing unique brand positions with professional photographers.

In episode 480 of the Bokeh Podcast, Whitney Smith of Dandelion Photography joins us to refine her brand position as a senior and teen photographer who brings fun and happiness to her clients through their experience with her. Listen in to hear the recommendations and ideas that will help her stand out from her competition even more.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: Midland, Texas

Focus: Fun and creative sessions for teens and seniors

Biggest pain points for clients: (13:14)
People can’t relate to them due to the age difference

 Motivation for starting a photography business in this market (15:54)

Analysis of the competition (22:47)

4 Ways to Establish a Clear and Distinct Brand Position: (31:20)
1. Be the first to offer a service in your marketplace
2. Be the first to own a position for a service that already exists
3. Offer a variation on a service
4. Name a target market

Diving into Whitney’s current position statement (33:40)

Suggestions:
1. Add more color to website to highlight target market
2. Include images that show extreme happiness
3. Update copy on website to communicate what clients will experience with Whitney vs the other area photographers
4. Include a Call to Action

Links:
dandelionseniors.com
instagram.dandelionphotog
facebook.com/dandelionphotography
powerthesaurus.org

Want to learn more about the importance of a brand position?
Listen to this episode >>

brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

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Episode 455: Brand Position Consultation – Cody McCracken

brand position

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand position is a great place to start. In these special Brand Position Consultations, we explore developing unique brand positions with professional photographers.

In episode 455 of the Bokeh Podcast, Cody McCracken joins us to explore potential brand positions that tie in his desire to build relationships with his clients and make them feel comfortable in front of the camera!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: Small Town Virginia

Focused on: Weddings (4:41)

Target Customer’s Biggest Pain Points (9:48)

Ideal Client (12:32)

Nathan’s Future Brand Position (17:26)

Why Cody Became a Wedding Photographer (21:14)
1. Wanted a business of his own.
2. Wanted to build friendships with other couples.
3. His competitive personality empowers him in this business.

Cody’s Competition Analysis (31:57)

Potential Brand Position: I make you feel comfortable in front of the camera on your wedding day.

Links
onefocusphotos.com
Storybrand by Donald Miller
Peter McKinnon
Katelyn James 

Want to learn more about the importance of a brand position?
Listen to this episode >>

brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

brand position brand position brand position

See more episodes >>

Episode 427: Brand Position Consultation – Tiffany Hix

brand position

Have you refined your brand position? In this special series called Brand Position Consultations, we explore developing unique brand positions with professional photographers.

In episode 427 of the Bokeh Podcast, Tiffany Hix joins us to discuss how she should refine her brand position to highlight creating legacy items and artwork for families in Boise.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: Boise, ID (4:29)

Years in Business: 14

Current Brand Position Options: (5:55)
From Instagram – “Curating your family’s legacy with gorgeous artwork for you to enjoy for years to come”
From Website – “Fun, Fine Art Photography for Boise Families: Your Family Story Told One Frame at a Time.”

Competition (20:10)

Potential Brand Position: Curating your family’s legacy with gorgeous artwork for your home.

Links
tiffanyhix.com
instagram.com/tiffanyhix
Power Thesaurus

Want to learn more about the importance of a brand position?
Listen to this episode >>

brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

brand position brand position brand position

See more episodes >>

Episode 406: Brand Position Consultation – Erin Kaminski

brand position

Have you refined your brand position? In this special series called Brand Position Consultations, we explore developing unique brand positions with professional photographers.

In episode 406 of the Bokeh Podcast, Erin Kaminski joins us to discuss potential brand positions that highlight her desire to help couples easily plan for their wedding photography needs.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based In: Providence, RI (3:47)

Shooting for: 2 years (4:08)

Specializing in: Weddings, maternity, and newborn (7:00)

Gretchen Reuben’s Four Tendencies

Erin’s Competition (26:09)

Potential Brand Position: Wedding Photography Made Easy

Links
klphotography.co
instagram.com/klphotography.co

Want to learn more about the importance of a brand position?
Listen to this episode >>

brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

brand position brand position   brand position

See more episodes >>