Episode 342: The 4 Pillars of Branding – Bernel Westbrook

branding

Are you struggling with where to start when it comes to building a brand for your business?

In episode 342 of the Bokeh Podcast, Bernel Westbrook of Branded by Bernel joins us to discuss the four pillars that make up a good brand. Listen in as she dives into the importance of each pillar and how they can help you establish a unique brand that represents you.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: (1:53)

Advice for Photographers: Start time blocking from the beginning. (4:31)

Technique for Time: Take a day off during the week. (8:03)
Closed on Thursdays.

Content Recommendations: Mistakes Make Magic Podcast – bit.ly/bp-mistakesmakemagic (10:26)

Branding vs. Brand: (14:58)
Branding is a feeling.
Brand is your position as your business (visual and voice).

4 Pillars of Branding: (15:59)
Visuals
Values
Vision
Voice

Your Visuals: Visuals should be cohesive. (16:41)
Ex: Logo Design, Website, Brochures, and Guides

Your Values: Importance of Core Values (23:11)

Your Vision: Your business and brand plan. (25:01)

Your Voice (26:32)

Links:
brandedbybernel.com
instagram.com/brandedbybernel

Episode 341: Brand Position Consultation – Ashlee Hamon

Brand Position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principals derived from Donald Miller’s book, Building a Storybrand.

In episode 339 of the Bokeh Podcast, Nathan chats with Ashlee Hamon, a photographer in Tampa Bay, to start brainstorming a potential unique brand position for her business. While not every consultation will end in a definitive brand position, we’re focused on getting photographers thinking about setting themselves apart from their competition.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Catch Up w/ Ashlee (2:43)

Episode 118: Making the Switch to Mirrorless – Ashlee Hamon

About Ashlee’s Business (8:18)
Years in Business: 8
Located in: Tampa Bay, FL

Current Brand Position: Specializes in vibrant wedding, engagement, maternity, and branding portraiture. (9:59)

The Importance of the Word Creative (12:09)

What Sets Ashlee Apart: Colorful Aesthetic & OCF Knowledge (13:01)

Tip for Brand Position: Don’t focus on the technical aspect, because it isn’t as important to your clients. (14:57)

Top Strengths (15:56)
Determination
Self-Reliant
Willingness to Fail
Adaptable
Responsible

Favorite Things About Photography: (34:45)
Interacting with People
Capturing Significant Moments

Researching Competition (38:14)

Contrasting Ashlee’s Brand to the Competition (47:24)

Links
ashleehamon.com
instagram.com/ashlee_hamon_photography
Episode 118: bit.ly/bp-118

Episode 339: Brand Position Consultation – Kristin Amaro

brand position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principals derived from Donald Miller’s book, Building a Storybrand.

In episode 339 of the Bokeh Podcast, Nathan chats with Kristin Amaro, a family, newborn, and milestones photographer in middle Tennessee to develop a unique brand position to add value to her marketing efforts.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position Introduction (1:42)

Market: Middle Tennessee (3:45)

Specializes in: Families, Newborns, and Milestones (5:30)

The Struggle with a Unique Value Proposition (8:06)

Meaning of Business Name: AFH – All For Him (9:45)

Why Kristin Started a Photography Business (12:36)
1. Giving her clients a gift that they can’t give themselves.
2. The art aspect of photography
3. Financial Security

Personal vs. Professional Strengths (25:52)

Top 3 Strengths (26:47)
1. Self Awareness
2. Self Motivation
3. Humility

Nathan’s Brand Messaging & Visual Suggestions: (37:38)
Helping You Commemorate Family Milestone With/Through Beautiful Photographs

Links
afhonline.com
instagram.com/afhcaptureanddesign
Building a Storybrand
Lucybaber.com

Episode 335: Building Brand Awareness – Kat Schmoyer

brand awareness

Have you developed a plan for marketing and building brand awareness for your business? Are you lost on where to begin?

In episode 335 of the Bokeh Podcast, Kat Schmoyer discussed the most important principals to consider when developing your brand awareness. Listen in as she shares how these 3 principals have allowed her to successfully build brand awareness for the Creative at Heart Conference, Dear Sweetheart Events, and her personal brand, Kat Schmoyer.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

About Kat’s Businesses (1:51)
creativeatheartconference.com – Creative at Heart Conference & Membership Community
dearsweetheartevents.com – Wedding Planning Company
katschmoyer.com – Coaching & Blogging

Principal for Customer Experience: Figure out what is your ‘overdeliver.” Serve your clients well within capacity of the package they book. (4:48)

Brand Position: We work with Type A brides, who understand their plan and need a best friend to execute it. (9:25)

Technique for Time: Plan out themed days for batching content. (12:38)
Monday – Catchall and Planning Day
Tuesday – Marketing and Content Creation Day
Wednesday – Project Management Day
Thursday – Appointment Days
Friday – Client Project Days

Finding Inspiration: When you take a step back from your business. (20:56)

Kat’s Approach to Quarterly Planning (21:50)

Book Recommendations: (23:20)
Deep Work by Cal Newport – bit.ly/bp-deepwork
Digital Minimalism by Cal Newport – bit.ly/bp-digitalminimalism

Check out bokehbookshelf.com >>

Tools Mentioned for Your Business:
quickbooks.intuit.com
analytics.google.com

Important Principals to Develop Brand Awareness of Your Company: (33:37)
1. Know your people and repel the rest.
2. Don’t be afraid of hearing no while you’re building your brand.
3. Knowing that you will need to put your CEO hat on with delegation and outsourcing.
Bonus: Bring on an admin assistant, because that will be the easiest to start delegating.

Virtual Assistant Companies:
rocksolidassistants.com
meetpepper.ca

Links:
katschmoyer.com
instagram.com/katschmoyer
Trello.com