Episode 320: Key Elements of an Outstanding Brand – Folasayo & Ndidi Ayoola

outstanding brand

Have you considered what message your brand tells potential customers?

In episode 320 of the Bokeh Podcast, Folasayo and Ndidi Ayoola of Oda Creative share the importance of developing a professional brand and the elements that impact the visuals. Listen in as they share the 5 mistakes they see brands making in developing their brand identity.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Balanced Relationships

Folasayo on Communication: (6:13)
Listening 80% of the Time
Clarify 10% of the Time
Speak 10% of the Time

Brand Position: Design studio that specializes in creative, out of the box designs to help clients stand out; living where art intersects with science. (11:01)

Advice for Photographers: (19:15)
Dream big and plan small.
Understand why you’re in business in the first place.

Technique for Time: (23:53)
Time blocking for business.
Spend time together doing the things they enjoy.

Book Recommendation: (29:13)
The Art of Strategy – bit.ly/bp-artofstrategy
Rich Dad, Poor Dad – bit.ly/bp-richdad-poordad

Where Amateur Artwork Falls Short: (35:14)
1. Color
2. Typography
3. Complexity
4. Name
5. Avoid Raster Images

Knowing or Not Knowing What You Want (48:21)

Links:
odacreative.com
instagram.com/odacreative
The E-myth Revisited

Episode 309: Building a Business on Your Strengths – Brittney Rossie

strengths

Have you assessed your talents to determine where your strengths lie in your business?

In episode 309 of the Bokeh Podcast, Brittney Rossie discusses how knowing your strengths can help you build and succeed in your business. Listen in as she shares how you can use your core strengths to develop a brand position without getting distracted by what everyone else is doing.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help personal brands figure out what makes them captivating to build a business around their lives with a strengths based personal brand. (2:01)

Advice for Photographers: Mission transcends fear. (5:35)

Brittney’s Mission: To impact people. (8:30)

Technique for Time: (9:59)
There is an ebb and flow with time as an entrepreneur.
Work in 90 day blocks with ideal week structures.

Book Recommendation: (18:01)
Strengths Finder 2.0 – bit.ly/bp-strengthsfinder2
The One Thing – bit.ly/bp-theonething

Simple Ways to Learn Your Strengths
1. Self-reflection
2. Work with someone else
3. Strengthsfinder personality assessment

Boxing Yourself in with Labels (23:45)

Brittney’s Perspective on Insecurity in Our Culture (28:16)

Developing a Brand Position Based On Your Strengths (37:01)

Avoiding Shiny Object Syndrome (42:13)

Links:
brittneyrossie.com
instagram.com/brittneyrossie
clickup.com

Episode 271: How to Leave a Mark on the World – Michelle Ellsworth

Leave a Mark

Do you long to make a lasting impact on your community, but struggle with  building a business model to reflect your overall concept?

In episode 271 of the Bokeh Podcast, Michelle Ellsworth opens up about the unimaginable loss that led her to make a mark on the world with her photography business. Listen in as she shares the heartfelt story behind her why, along with the steps you can take to make a lasting impact with your brand.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Salt Lake City, UT

Focused on: Families, children, and senior portraits.

Brand Position: We believe every family has a story worth telling, each child has a childhood worth remembering and all relationships have a love worth showcasing. (3:30)

Book Recommendation: Building a Storybrand (5:17)

Storybrand Worksheet – mystorybrand.com

The Lesson: Adopt an “I don’t know how to do it, yet” mentality. (9:03)

Technique for Time: Always be present in whatever it is that you’re doing, create boundaries, and block off your time. (12:02)

The Gear Bag: JBL Portable Speaker (19:04)

Michelle’s Story: After a heartbreaking loss, Michelle realized what moments she would go back and relive; that’s what she provides to her clients. (30:41)

Steps to Implementing Your Mission Into Your Business:
1. Find your remark-ability factor; this eradicates all competition.
2. Get creative in all areas of your business.
3. Become humble and willing to learn.
4. Take action; when you become stagnant, you want to take action.
5. Get involved with community.
6. Have a mindset shift to more community and less competition. You do you.

Links:
Permissiontoremember.com
permissiontoremember.org
instagram.com/permission_to_remember
Start with Why by Simon Sinek – bit.ly/bp-startwithwhy
Ted Talk with Simon Sinek – bit.ly/bp-simon-ted
The Seven Decisions by Andy Andrews – bit.ly/bp-7decisions

Episode 267: Rebranding With Meaning – Danielle Green & Connor Brogan of Layers Photo

rebranding with meaning

Have you considered the reasoning or purpose behind the brand you’ve created?

In episode 267 of the Bokeh Podcast, Danielle Green and Connor Brogan of Layers Photo emphasize the importance of developing a brand with meaning. If you think it’s time to rebrand your business, listen in as they share the steps you need to take to evaluate and build a brand that is based on your passions.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Northwest Arkansas (00:02:42)

Brand Position: Wedding & Elopement Photographers for Darkly Romantic Dreamers

Advice for Photographers: Keep the spark of wander. (00:19:34)

Technique for Time: Treat your job like a 9-5 to avoid overworking. (00:31:16)

Resource Recommendations: Conferences/Workshops & Therapy (00:36:14)

The Gear Bag: Turtleneck Pillow, Eye Cover, Essential Oils (00:41:29)
bit.ly/bp-trtlneck

Steps to Rebranding With Meaning:
1. The Why: At the end of your life, what matters most is the moments you had with the people you love. Nostalgia is intoxicating. And falling in love is probably the most enchanting event of anyone’s life. So capturing a couple and portraying it how it actually feels, that’s a really unique challenge that we are passionate about. We are always looking for new ways to recreate the story and authentic vibe of each couple. (00:55:48)
2. The How: Approaching the clients how they would want to connect with you to build that relationship. (1:00:00)
3. The Where: Telling stories where love lives, not just in exotic places. (1:03:42)

Links:
Layersphoto.com
instagram.com/layersphotos
facebook.com/layersphotography
bit.ly/bp-spotifymodeling
instagram.com/modelingmusic
modelingmusic.co
bit.ly/bp-bridge
bit.ly/bp-photoshop
instagram.com/onestoryhero
layersphoto.com/stories/2018/2/23/kata-mari-northern-california
Squaremuse.com