Episode 363: Brand Position Consultation – Leah Goetzel

brand position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.

In episode 363 of the Bokeh Podcast, Nathan chats with Leah Goetzel to discuss a potential change in her brand position as she approaches moving to a new market. Listen in as the brainstorm potential words and concepts to consider as she makes a big move in her business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: Dallas, TX; possibly moving to CO (2:21)

Leah’s Goal: Would love to create a clear and concise brand position that embodies her brand for when she moves. (6:06)

Current Brand Position: Bold & Vibrant Imagery for Colorful & Kind Souls (8:12)

Why Leah Started Photography: (16:58)
1. Creative Outlet
2. Financial Freedom & Independence
3. Interactions with Clients

Reviewing Current Brand Position (19:02)

Leah’s Competition (25:20)

Brainstorming Brand Position Statements (37:55)

Links
leahgoetzel.com
instagram.com/leahgoetzel
powerthesaurus.org

Episode 358: Brand Position Consultation – Rachel Sima-Castro

brand position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.

In episode 358 of the Bokeh Podcast, Nathan chats with Rachel Sima-Castro, a northern California-based photographer to define a brand position that empowers women and their families and matches the mission behind her brand.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: Sacramento, CA and serving Northern CA (3:15)

Specializing in: Film portrait photographer (3:15)

A Glimpse at Rachel’s Competition (10:35)

Rachel’s Current Brand Position: Dreamy, intimate photography for women and families. (12:31)

Creating Separate Brands (12:31)

Frequently Used Words in Rachel’s Brand: Intimate, Feminism, Portraitist, Film

Rachel’s Goal: Find language for film that clients will understand.

Rachel’s Competition (36:51)

Brainstorming Brand Position Statements (42:46)

Describing Experience vs. Product (52:01)

Potential Brand Position Statements: Honest, Intimate Portraiture for Women (53:00)

Links
rachelsimaphotography.com
instagram.com/rachelsimaphotography
instagram.com/acuratedself
PhotoNative.com
RichardPhotoLab.com

Episode 352: Brand Position Consultation – Paige Daniels

brand position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.

In episode 352 of the Bokeh Podcast, Nathan chats with Paige Daniels to discuss her existing brand position and how to better communicate it with potential customers!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

 

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A post shared by Paige Daniels | Photographer (@sundayvibesphoto) on

 

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A post shared by Paige Daniels | Photographer (@sundayvibesphoto) on

Paige’s Competition (22:42)

Brand Position: Capturing the everyday magic of family life. (28:21)

Nathan’s Recommendation: Move your brand position statement to a more prominent position of your site. (39:01)

Links
sundayvibesphoto.com
instagram.com/sundayvibesphoto
Article Mentioned: bit.ly/bp-mission-position
Anna Anderson’s Episode: bit.ly/bp-345

Episode 350: Brand Position Consultation – Rachel Howard

brand position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.

In episode 350 of the Bokeh Podcast, Nathan chats with Rachel Howard, a photographer in north Alabama, to discuss her existing brand position and potential options to better serve her clients. Listen in to hear Nathan’s recommendations on she can best convey who she serves to potential clients on her website.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Benefits of Brand Position
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Located in: North Alabama (4:19)

Specializes in: Wedding & Couples (4:39)

UVP: Small town local who know everyone.

Why Rachel Got Started: (11:47)
1. Serve a purpose
2. Operate her own calendar
3. Financial Independence

Researching Rachel’s Competition (17:42)

Nathan’s Recommendations:
1. Take advantage of the lack of competition in your local market and focus on SEO for your local area.
2. Connect with your potential clients as a photographer, not a nurse, by taking nurse off your homepage.

New Brand Position: Photographing the raw beauty of weddings in North Alabama.

Links
rawimageswithrach.com
instagram.com/raw_images_with_rach
Karen’s episode: bit.ly/bp-243
Showit.co