Episode 452: How to Run a Monthly Photo Subscription – Caroline Axvig

monthly photo subscription

The lack of consistency in income holds many photographers back from going full-time in their business. Caroline Axvig has found the solution—monthly photo subscriptions.

In episode 452 of the Bokeh Podcast, Caroline joins us to share how her monthly photo subscriptions for bloggers and influencers allows her to expect consistent income on a monthly basis! Listen in as she highlights how she’s structured these subscriptions and why they’re successful in her business!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: I create on-brand lifestyle imagery and provide brand coaching for small businesses, bloggers, and influencers. I believe that my combination of creativity and community will help you grow your audience and reach your goals. (01:57)

Customer Experience: Get to know each individual customer as a person. (11:09)

Technique for Time:  Blocking Sundays off from work. (15:45)

Delegation: Recent experience with a workflow/office assistant. (21:02)

Book Recommendations (25:58)
Brene Brown
Deep Work by Cal Newport
Profit First by Mike Michalowicz

Monthly Photo Subscription (29:21)
3,6,12 month subscriptions.

Review the Subscriptions Here >>

Why Subscriptions (34:07)
1. Consistent income
2. Clients feel like co-workers rather than customers.
3. Spending time with like-minded entrepreneurs.
4. New creative challenges every week.

Drawbacks to Subscription Model (38:44)
1. It is a lot of work to turn around quickly.
2. It’s hard to raise/change prices with recurring clients.

Caroline’s Workflow for Quick Turnarounds (43:07)

Links
carolinethephotographer.co
instagram.com/carolinethephotographer
carolinethephotographer.co/membership

Episode 450: Building a Brand on Your Passion – Maranda Joiner

building a brand

Building a unique brand isn’t an easy task nowadays. We’re inundated with consistent messaging to follow the latest tips and hacks to building a better business—encouraging us to do exactly what everyone else is doing.

What if you took a look at your life and your past and built a brand based on your passion? In episode 450 of the Bokeh Podcast, Maranda Joiner joins us to discuss how she encourages her clients as a brand strategist to open up about their lives, build a brand based on their passions, and find a target market that they can serve. Listen in as she walks us through the process of exploring and building a brand based on your passion!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Helping entrepreneurs figure out what to say on social media by helping connect their passion into purpose to make money. (1:57)

Customer Experience: Make people feel heard, seen, and understood. (7:07)

Technique for Time (13:57)

Book Recommendations: (21:03)
The E-Myth by Michael Gerber
The Secret of Teams by Mark Miller
Start With Why by Simon Sinek

Building a Business on Passion

Tying Your Purpose from Your Past (30:36)

Passion vs. Viable Business (37:31)

Turning Your Passion into a Viable Business (41:30)
1. Start doing the work in the beginning before deciding on making it a business; test the market.
2. Think about your target market and ideal client to know who you’re creating your business for.
3. Talk to your audience.

Finding Your Target Market (48:29)
1. Find similar businesses to yours’ and study their audience.
2. Look up books similar to what you do and read the reviews.
3. Talk to your existing audience.

Chik Fil A (55:38)

Links:
marandajoiner.com
instagram.com/marandajoiner
facebook.com/marandajoiner

Episode 427: Brand Position Consultation – Tiffany Hix

brand position

Have you refined your brand position? In this special series called Brand Position Consultations, we explore developing unique brand positions with professional photographers.

In episode 427 of the Bokeh Podcast, Tiffany Hix joins us to discuss how she should refine her brand position to highlight creating legacy items and artwork for families in Boise.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: Boise, ID (4:29)

Years in Business: 14

Current Brand Position Options: (5:55)
From Instagram – “Curating your family’s legacy with gorgeous artwork for you to enjoy for years to come”
From Website – “Fun, Fine Art Photography for Boise Families: Your Family Story Told One Frame at a Time.”

Competition (20:10)

Potential Brand Position: Curating your family’s legacy with gorgeous artwork for your home.

Links
tiffanyhix.com
instagram.com/tiffanyhix
Power Thesaurus

Want to learn more about the importance of a brand position?
Listen to this episode >>

brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

brand position brand position brand position

See more episodes >>

Episode 406: Brand Position Consultation – Erin Kaminski

brand position

Have you refined your brand position? In this special series called Brand Position Consultations, we explore developing unique brand positions with professional photographers.

In episode 406 of the Bokeh Podcast, Erin Kaminski joins us to discuss potential brand positions that highlight her desire to help couples easily plan for their wedding photography needs.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based In: Providence, RI (3:47)

Shooting for: 2 years (4:08)

Specializing in: Weddings, maternity, and newborn (7:00)

Gretchen Reuben’s Four Tendencies

Erin’s Competition (26:09)

Potential Brand Position: Wedding Photography Made Easy

Links
klphotography.co
instagram.com/klphotography.co

Want to learn more about the importance of a brand position?
Listen to this episode >>

brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

Download Now >>

 

Check out previous brand position consultation episodes!

brand position brand position   brand position

See more episodes >>