Episode 271: How to Leave a Mark on the World – Michelle Ellsworth

Leave a Mark

Do you long to make a lasting impact on your community, but struggle with  building a business model to reflect your overall concept?

In episode 271 of the Bokeh Podcast, Michelle Ellsworth opens up about the unimaginable loss that led her to make a mark on the world with her photography business. Listen in as she shares the heartfelt story behind her why, along with the steps you can take to make a lasting impact with your brand.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Salt Lake City, UT

Focused on: Families, children, and senior portraits.

Brand Position: We believe every family has a story worth telling, each child has a childhood worth remembering and all relationships have a love worth showcasing. (3:30)

Book Recommendation: Building a Storybrand (5:17)

Storybrand Worksheet – mystorybrand.com

The Lesson: Adopt an “I don’t know how to do it, yet” mentality. (9:03)

Technique for Time: Always be present in whatever it is that you’re doing, create boundaries, and block off your time. (12:02)

The Gear Bag: JBL Portable Speaker (19:04)

Michelle’s Story: After a heartbreaking loss, Michelle realized what moments she would go back and relive; that’s what she provides to her clients. (30:41)

Steps to Implementing Your Mission Into Your Business:
1. Find your remark-ability factor; this eradicates all competition.
2. Get creative in all areas of your business.
3. Become humble and willing to learn.
4. Take action; when you become stagnant, you want to take action.
5. Get involved with community.
6. Have a mindset shift to more community and less competition. You do you.

Links:
Permissiontoremember.com
permissiontoremember.org
instagram.com/permission_to_remember
Start with Why by Simon Sinek – bit.ly/bp-startwithwhy
Ted Talk with Simon Sinek – bit.ly/bp-simon-ted
The Seven Decisions by Andy Andrews – bit.ly/bp-7decisions

Episode 267: Rebranding With Meaning – Danielle Green & Connor Brogan of Layers Photo

rebranding with meaning

Have you considered the reasoning or purpose behind the brand you’ve created?

In episode 267 of the Bokeh Podcast, Danielle Green and Connor Brogan of Layers Photo emphasize the importance of developing a brand with meaning. If you think it’s time to rebrand your business, listen in as they share the steps you need to take to evaluate and build a brand that is based on your passions.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Northwest Arkansas (00:02:42)

Brand Position: Wedding & Elopement Photographers for Darkly Romantic Dreamers

Advice for Photographers: Keep the spark of wander. (00:19:34)

Technique for Time: Treat your job like a 9-5 to avoid overworking. (00:31:16)

Resource Recommendations: Conferences/Workshops & Therapy (00:36:14)

The Gear Bag: Turtleneck Pillow, Eye Cover, Essential Oils (00:41:29)
bit.ly/bp-trtlneck

Steps to Rebranding With Meaning:
1. The Why: At the end of your life, what matters most is the moments you had with the people you love. Nostalgia is intoxicating. And falling in love is probably the most enchanting event of anyone’s life. So capturing a couple and portraying it how it actually feels, that’s a really unique challenge that we are passionate about. We are always looking for new ways to recreate the story and authentic vibe of each couple. (00:55:48)
2. The How: Approaching the clients how they would want to connect with you to build that relationship. (1:00:00)
3. The Where: Telling stories where love lives, not just in exotic places. (1:03:42)

Links:
Layersphoto.com
instagram.com/layersphotos
facebook.com/layersphotography
bit.ly/bp-spotifymodeling
instagram.com/modelingmusic
modelingmusic.co
bit.ly/bp-bridge
bit.ly/bp-photoshop
instagram.com/onestoryhero
layersphoto.com/stories/2018/2/23/kata-mari-northern-california
Squaremuse.com

Episode 264: Communicating Your Brand Position to Your Clients – Mike Morby

Communicating Your Brand Position

Are you effectively communicating your unique brand position to your clients? Have you determined what sets you apart in your market?

In episode 264 of the Bokeh Podcast, Mike Morby joins us to discuss the importance of creating a unique brand position with valuable differentiators for your business. Listen in as he shares how you can assess your brand position and approach the communication of your position to your clients.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Advice for Photographers: Building a sustainable business takes time. (1:56)

Book Recommendations: (17:17)
Built to Last – bit.ly/bp-builttolast
Building a Storybrand – bit.ly/bp-storybrand
Ego is the Enemy – bit.ly/bp-egoistheenemy

The Gear Bag: Snacks and Magnetmod.com Gear (20:46)

Brand Position: Mike wants to be known for his use of light, all day wedding coverage, easy to work with, response time, wedding day expert, handles any situation, creativity, and a non-intrusive approach. (33:51)

Determine Your Brand Position: (36:05)
– Review Your Experience with Other Businesses
– Figure Out What You Care About In Your Business & Life
– Assess the Market, But Don’t Pay Too Close Attention
– Determine Your Values

Negative Effects of Paying Too Close Attention to the Market: (39:01)
– Undervaluing Yourself
– Doing the Opposite of What Everyone Else is Doing

Communicating Your Brand Position: (49:26)
Look at the touchpoint in your client interactions, and ask what you can do to implement your differentiators into each touchpoint. Does everything you’re doing support your brand?

Potential Client Touchpoint: (49:26)
– They hear about you.
– They visit your website.
– They contact you.
– You respond.
– Set up consultation.
– They book you.
– And so on.

Links
Four Hour Work Week – bit.ly/bp-4hr
Kindle – bit.ly/bp-kindle
The E-Myth Revisited – bit.ly/emyth-revisited

Episode 224: How to Become a Brand Photographer – Erica & Jon Hayes

Brand Photographer

Have you considered serving other businesses and brands by offering brand photography as a service?

In episode 224 of the Bokeh Podcast, Erica and Jon Hayes share the role that brand photography can play in creating a visual representation of your client’s brand. Listen in as they discuss the key elements of great brand photography!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Wake up early for coffee and quiet time, then plan out the day based on priority.

Book Recommendations: Total Money Makeover by Dave Ramsey

Advice for Photographers: Don’t jump off your business too soon.

Brand Position: We partner with commercial and personal brands to plan, style and intentionally create compelling imagery.

The Gear Bag:
Erica – Canon 5d Mark III with 50mm 1.2
Jon – 70-200mm
Both – 100mm Macro Lens

Key Elements of Good Brand Photography:
1. Focus on the product or service that they are trying to sell and don’t distract from it.
2. Less is more.
3. Focus on the colors.
4. Adapt your style to serve your client’s brand well.

Links
ericaandjon.com
instagram.com/ericaandjon