Episode 258: Video Marketing Trends in 2019 – Anesha Collins

Video Marketing with Anesha Collins

Are you taking advantage of the benefits of video marketing for your business?

In episode 258 of the Bokeh Podcast, Anesha Collins discusses the video marketing trends in 2019 that you should be incorporating into your business. Listen in as she shares the advantages of video marketing, the steps to implement video into your business, and the tools that will help you succeed.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Did you know? Bokeh comes from the Japanese word Boke meaning blur. (1:24)

“Video can speed up the know, like, and trust factor tremendously.” (13:47)

Advice for Photographers: Never stop learning. (20:17)

Technique for Time: Video Marketing – Following Anesha’s theory, if 3 clients are asking the same question, then it needs to become a video for reference. (27:29)

Book Recommendations:
Building a Storybrand – bit.ly/bp-storybrand (25:03)
Purple Cow – bit.ly/bp-purplecow (35:30)
Six Figure Woman – bit.ly/bp-6figwoman (35:49)
Bonus from Nathan: This Is Marketing by Seth Godin – bit.ly/bp-thisismarketing (37:57)

The Gear Bag: Silver platters, small plates, and other props for detail shots. (38:30)

Advantages of Video Marketing: You’ll have an organic reach on social media that you won’t have to spend money to get. (41:30)

Connecting through Video on Your Site: Show your clients who you are, how you work, and what your portfolio looks like through an overview video on your site. This can help set expectations on what to expect when they book you. (44:24)

Anesha’s Niche: Bright, Clean, & Soul-touching (49:50)

2019 Trends in Video Marketing: (55:23)
1. Live Streaming: Facebook Live and Instagram Live
2. IG TV
3. Blogging with video, overview, and/or a text transcription.

Live Streaming Tools: eCam Live and loola.tv (55:23)

“On social media, we get to the point where there is inauthenticity in your authenticity.” – Josh Medlin. (1:04:17)

Steps to Implement Video into Your Business: (1:09:16)
1. Tap into a resource that will guide you the right way.
2. Take a video marketing quiz/assessment.
3. Start using Instagram stories immediately! Find a challenge to participate in if you don’t know where to start.

Content Categories: Create 3 pillars of content categories with sub-categories for each to pull from. (1:13:31)

Links:
unashamedimaging.com
Instagram.com/unashamedimaging
Learn with AC Collective – unashamedimaging.com/education
instagram.com/learnwithac
Facebook Group: bit.ly/learnwithac
Video Marketing Quiz: unashamedimaging.com/education
Contact Nathan: nathan@photographersedit.com
Feedly.com
Loom.com
Chip Dizard’s Episode: bit.ly/bp-226
Karen Julia’s Episode: bit.ly/bp-243

Episode 224: How to Become a Brand Photographer – Erica & Jon Hayes

Brand Photographer

Have you considered serving other businesses and brands by offering brand photography as a service?

In episode 224 of the Bokeh Podcast, Erica and Jon Hayes share the role that brand photography can play in creating a visual representation of your client’s brand. Listen in as they discuss the key elements of great brand photography!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Wake up early for coffee and quiet time, then plan out the day based on priority.

Book Recommendations: Total Money Makeover by Dave Ramsey

Advice for Photographers: Don’t jump off your business too soon.

Brand Position: We partner with commercial and personal brands to plan, style and intentionally create compelling imagery.

The Gear Bag:
Erica – Canon 5d Mark III with 50mm 1.2
Jon – 70-200mm
Both – 100mm Macro Lens

Key Elements of Good Brand Photography:
1. Focus on the product or service that they are trying to sell and don’t distract from it.
2. Less is more.
3. Focus on the colors.
4. Adapt your style to serve your client’s brand well.

Links
ericaandjon.com
instagram.com/ericaandjon

Episode 213: Knowing Your Strengths to Brand Your Business – Michelle Garayua

Strengths to Brand

Are you struggling to build a brand that truly represents you and attracts your ideal client? Maybe it’s time to take a look at how your skills can set you apart from your competition!

In episode 213 of the Bokeh Podcast, Michelle Garayua introduces the importance of understanding your strengths and the significance they can have in branding your business. If you’re ready to hone in on your strengths and implement them into your brand to grow your business in 2019, this episode is for you!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time:
Minimize distractions by planning out the week on “Reset Sundays.”
Plan out monthly and weekly tasks in a written calendar.
Focus Keeper App – 25 minutes of work and 5 minutes of break.
Workout Happy Youtube Channel

Book Recommendations:
Sacred Marriage by Gary Thomas – bit.ly/bp-sacred-marriage
Sacred Parenting by Gary Thomas – bit.ly/bp-sacred-parenting

Advice for Photographers:
To be successful as a business owner with photography, I have to look at my business as a CEO of my company more than a worker bee. Look at the big picture view of your business and determine what you can do to create a better business model, where you can outsource, and where you can grow.

Strengths Based Leadership:
1. Who are you leading, guiding, and developing in your business? If it’s you, you need to be growing.
2. How can you add value into you and your business?

Strengths Based Leadership in Your Branding:
1. Intake – Self-awareness through journaling activities.
2. Assess – Take the Strengths finder Assessment
3. Journal Activity – Set time aside to journal for self discovery. How will your strengths impact your marketing?
4. Strategy Session – Discuss the discovery of the journaling activity, and brainstorm changes that need to be made in the business and marketing strategy.
5. Evaluate – Set aside time to review changes and the impact they’ve made.

Questions to Ask Yourself:
1. What is your brand position and marketing plan? What’s working and not working?
2. Are you attracting your ideal clients?
3. Do you feel like your clients value your approach?

Links
michellerayphotography.com
Instagram.com/michelle_ray_photography
Piyo or Yogalates
The Emyth Revisitedbit.ly/emyth-revisited
Strengths Based Leadership by Tom Rath: bit.ly/bp-strengths-based

Episode 186: Developing a Distinct Photography Brand – Jess Onesto

Distinct Photography Brand

Is your photography brand attracting the type of clients you want while also uniquely representing you?

In episode 186 of the Bokeh Podcast, Jess Onesto of Cheers Babe Photo shares the importance of branding and making sure your business stands out! Listen in as she explains how she created her unique brand and how she used it as an opportunity to expand her business with an online shop.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique:
1. Batch working in email.
2. Take time/a day off work.

The Lesson: I’m not the right photographer for everyone and that’s ok.

The Gear Bag: 50mm 1.2

Brand Position: I’m a passport ready photographer helping fun and creative couple capture their toast worthy wedding.

Links:
Cheersbabephoto.com
instagram.com/cheersbabephoto
instagram.com/cheersbabeshop
The Untethered Soul: bit.ly/bp-untethered
Building a Storybrand: bit.ly/bp-storybrand
The Road Back to You: http://bit.ly/bp-roadbacktoyou