Episode 374: From 0-100 Portraits in One Year – Nata Salvatori

100 portraits in one year

Are you an aspiring photographer with a hesitation to build your business because you’re not sure where to start?

In episode 374 of the Bokeh Podcast, Nata Salvatori joins us to discuss the 11 steps she took to start her photography business, allowing her to go from 0-100 portrait sessions in one year.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Take the time to get to know each customer. (2:15)

Validate the fact that you’re actually listening.

Brand Position: Most photographers capture moments, I help you see how AMAZING you truly are!

Technique for Time: Time Blocking & Adaptation (Nata is also a great multi-tasker) (12:48)

Delegation/Outsourcing: Blogging (17:07)

Inspiration: Drives in the car with a podcast or book. (21:40)

Book Recommendations: (25;35)
Building a story brand
Who Moved My Cheese?

bokehbookshelf.com

About Nata (28:32)

Photography Education (34:01)
David Molnar
Zach & Jody

11 Steps to 0-100 Portraits in a Year (36:20)
1. Photography Education – Youtube & Webinars (36:20)
2. Business Education – CPA & Tuesday’s Together (40:44)
3. Practicing Your Craft (43:53)
4. Advice vs Mentors (45:35)
5. Scaling Your Business/Structure (47:53)
6. Networking (54:10)
7. Tell People About Your Business (58:46)
8. Direct Communication/Awareness (1:02:34)
9. Volunteer for Work (1:04:30)
10. Be Active on Social Media (1:05:52)
11. Think Outside the Box (1:09:09)

Links
NSPhotobook.com
instagram.com/nsphotobook

Episode 343: Pricing Consultation – Hayley Sheppard

pricing

Do you have trouble when it comes to pricing yourself in order to run a successful business?

In episode 343 of the Bokeh Podcast, Hayley Sheppard joins Nathan for a live pricing consultation to discuss the concerns she has when it comes to pricing herself. Listen in as they discuss how financial goals, investing into your business, and upgrading your equipment play a role in your long-term accounting plan and pricing yourself.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Hayley’s Style & Nostalgia (4:00)

Biggest Pricing Challenges/Concerns (10:31)
How to be Prepared for Tax Season
Deductions and Write Offs
Percentages to Save for Tax
Investing in Advertising
Justify Upgrading Equipment
When to Raise Pricing

Find a Great Accountant (16:24)

Get Started with Quickbooks Online (17:39)

How Much to Save for Taxes (21:22)

Hayley’s Current State of Pricing (28:18)

Tip: Don’t put too much emphasis on your experience, education, and equipment. (35:58)

Pricing Yourself: (35:58)
Are you meeting your personal financial goals?
Look at the market and competition.

Advertising and Styled Shoots (37:55)

 

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Upgrading Equipment (50:26)

 

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Links:
goldenheartscollective.com
instagram.com/goldenheartscollective
jasminestar.com

Episode 340: The 4 Most Important Lessons for Photographers – Jason Groupp

lessons

What if you could sift through all the career advice being fed to you by all those industry experts, and distill it to 4 big ideas for a successful career?

In episode 340 of the Bokeh Podcast, Nathan chats with his long-time friend Jason Groupp about the 4 most important lessons he’s learned over the last 30+ years of being in the photography industry. Listen in as he shares his journey of being a photographer, making the shift to a corporate role in the industry, and now taking a leap of faith and pivoting into a new business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The city of St Louis portrait photographer with expertise in finding the best iconic locations for your family. (3:19)

Family Photos Made Easy (4:57)

Technique for Time: No eating until work is done for the morning—recognizing when you’re most productive and rewarding yourself for getting work done during that time. (10:10)

Apps mentioned: (19:20)
TaDa Notes App
Google Docs – docs.google.com
Todoist.com

Content Recommendations: sethgodin.com, fizzle.co/show, buildingastorybrand.com/blog (20:45)

The Gear Bag: shootsac.com (23:34)

Jason’s Background (24:44)

Managing a Creative & Task Oriented Corporate Role (31:24)

The 4 Most Important Lessons for Photographers: (43:18)
1. Understand how important your job is.
2. Shoot for the moments.
3. Create a business plan every single year.
4. Surround yourself with community

Becoming an Educator in the Creative Industry (1:04:08)

Links:
jasongroupp.com
thegroupp.com
facebook.com/thegroupp

 

Episode 329: New Photographer to Fully Booked in 2 Years – Anna Wright

Fully Booked

Are you hesitant to go full-time in your photography business, because you’re struggling to book clients?

In episode 329 of the Bokeh Podcast, Anna Wright joins us to share how she was fully booked with clients in less than two years! Listen in as she shares five key ideas to succeeding in your photography business when you’re just starting out!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Hybrid wedding and portrait photographer, specializing in capturing the beauty of now and preserving memories. (2:38)

Advice for Photographers: You cannot do this alone. (6:41)

Technique for Time: (11:33)
Learn to say no, rely on babysitters, and prioritize time with your kids by taking time off.
Bonus: Get it right in camera, utilize a CRM like Dubsado, and use your available time.

Book/Content Recommendations: (23:07)
The Magnolia Story by Chip & Joanna Gaines – bit.ly/bp-magnoliastory
168 Hours – bit.ly/bp-168hours
Goal Digger Podcast with Jenna Kutcher – podcast.jennakutcher.com

The Gear Bag: Fruit Snacks & Jolly Ranchers (30:31)

Anna’s Photography Back Story (34:05)

Key Ideas to Getting Fully Booked: (40:31)
– Make the decision not to fail.
– Understand the importance of multitasking while shooting and know how to engage with people.
– Invest in education when you’re getting started.
– Outsource the things you don’t want to focus on.
– Have a support system.

Links:
annakayphotography.net
instagram.com/annakay.photography
fb.com/annakayphotographyllc
Dubsado.com
Amy & Jordan Classes – amyandjordan.com/store
thekatecollective.com
Showit.co