Episode 461: Keep These Ideas in Mind When Launching a Business – Shané K. Gooding

launching a business

Do you have what it takes to launch the photography business you’ve been dreaming about? Maybe you’re still trying to figure out where to start.

In episode 460 of the Bokeh Podcast, Shané K. Gooding of Imiivo joins us to share a few ideas to consider when launching a business. Beginning with advice on what to do and not do, Shané walks us through the steps you should take in approaching your financials, managing your marketing, and building your community in order to start a successful business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: A photography and video studio that specializes in family, beauty and video portrait sessions to help people tell the story of their life. (8:18)

IMIIVO: Infinite Memories In, Infinite Visuals Out.

Customer Experience: Listening; you can’t underestimate the power of listening to your clients. (10:54)

Delegation/Outsourcing (22:29)

Book Recommendations: The Compound Effect (23:40)

bokehbookshelf.com

Advice for New Photographers: What Not to Do (29:31)
1. Stop being a perfectionist and overanalyzing.
2. When writing website copy, trim it down.
3. Don’t be a generic practitioner—you don’t have to take on everything.
4. It’s easy to get caught up in buying all the templates, but you don’t need them all.
5. Avoid business debt.

Proactive Steps to Launching a Photography Business (37:00)
1. Create a one-pager about your business: Your audience, mission, services, elevator pitch.
2. Know they numbers: budget, finances, emergency fund.
3. Register your business with Google Business Listing
4. Open a business bank account.
5. Setup the backend of your business: Website, CRM, Social Media, etc.

Concepts for Saving Money (51:09)
1. Utilize free resources.
2. Utilize free trial.
3. Find a co-share space.
4. Rent your gear or purchase used.
5. Avoid paying for expensive templates, ads, courses/education.

Marketing with a Tight Budget (57:35)
1. Call on your people.
2. Give people an incentive to share and follow.
3. Yard signs, flyers, and business cards.

Building Community for Your Business (1:00:11)

Links
imiivo.com
instagram.com/imiivo
imiivo.com/photo-launch-101
Haylee’s Episode Google My Business Listing
Honeybook.com
Natalie Franke’s Episode
Lensprotogo.com
bhphotovideo.com
Adorama.com
KEH.com

Episode 434: How to Mix Strobe & Sunlight – Drae Brown

strobe & sunlight

Combining light sources can lead to extremely powerful images, but the technique requires a level of comfort and experience for proper execution!

I recently saw Drae Brown post a few images on Facebook of a stunning portrait session where he combined flash and a gorgeous sunrise to highlight his model. The image was so well-lit that I knew I needed to bring him on the show to share how he managed to capture these images.

Listen in to episode 434 of the Bokeh Podcast as we get to know Drae, and hear his approach to mixing strobe and sunlight!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Lighting, locations, and angles. (2:49)

 

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Client Experience: Be prepared for your clients. (11:00)

Finding What You Love (14:09)

Technique for Time (17:52)

Outsourcing/Delelgation (27:31)

Book Recommendation: (30:04)
Rich Dad, Poor Dad

bokehbookshelf.com

The Process for Creating (36:08)
– Create a Mood Board
– Collaborate with the Client on Outfits & Ideas
– Location Search

Reviewing Image 1 (47:36)

Reviewing Image 2 (49:15)

Developing Off Camera Lighting Skills (33:18)

Setting the Mood with High Speed Sync (50:08)

Reviewing Image 3 (50:43)

Reviewing Image 4 (51:55)

Camera Settings for Mixed Lighting (54:20)

Links
instagram.com/dbrown615_photography
draebrown.com
Tomayia Colvin Education Facebook Group
The Cookout

Episode 423: 3 Big Ideas for a Stronger Business – Milton Jackson

stronger business

Have you developed a solid foundation for success in your business?

In episode 423 of the Bokeh Podcast, Milton Jackson, photographer and founder of PicSpotr joins us to share three big ideas that led him to creating a stronger business. Listen in as we talk more than just tools, softwares, and admin work, but take a deep dive into personalizing your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

About Milton (1:18)

About PicSpotr: Empower photographers to build their business. (3:15)

Customer Experience: Growth is a reflection of your ability to make your customer feel like your only customer. (8:23)

Technique for Time: (14:47)
Figure out how to time block.

Define SMART goals:

Specific
Measurable
Achievable
Realistic
Timely

Delegation (17:19)

Book Recommendations:
The Subtle Art of Not Giving a F*ck
The E-myth Revisited
Digital Marketing Handbook by Shavani Crawl? https://www.amazon.com/Digital-Marketing-Handbook-Optimization-Content/dp/1519506392

Bokehbookshelf.com

Challenges Faced in Picsptr: (38:58)
Finding Ideal Customer
Know your value, charge your value.

Three Biggest Lessons (45:12)
1. Be who you are, don’t hide it.
2. Surround yourself with people who understand you and your values.
3. Be data driven.

Practical Ways to be Data Driven in Business (53:10)
Set a monetary goal for your business, review what types of shoots are generating the most revenue and shift your marketing.

Links:
Picspotr.com
The Workshop for Photographers
User Community

Episode 422: Leave No Trace – Maddie Mae

leave no trace

Have you considered the impacts your business leaves on the environment? From where you’re shooting to how you’re sharing about it, you have more influence than you may think!

In episode 422 of the Bokeh Podcast, Maddie Mae joins us to discuss how the Leave No Trace movement focuses on teaching the best practices we can follow to both enjoy and protect the outdoors simultaneously. Listen in as she shares seven important principles to consider in order to leave no trace and help create a positive impact on the land you’re visiting while photographing your clients.

Bonus: Make sure you check out her course, How to Leave No Trace, to learn more about ensuring your business is taking care of our world!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: The difference between your client’s expectations vs what you deliver. (2:16)

Marketing Miopia (5:02)

Outsourcing/Delegation: What are the core competencies that have to be done by me? (7:16)

The Passion Behind Leave No Trace (18:57)

Awareness in the Environment (27:06)

What is Leave No Trace? (36:55)

7 Principles to Leave No Trace (55:19)
1. Plan and prepare
2. Travel and camp on durable surfaces
3. Disposing of waste properly
4. Leave what you find
5. Minimize campfire impacts
6. Respect wildlife
7. Be considerate of others

Links
adventureinstead.com
instagram.com/adventureinstead
Adventureinstead.com/academy
instagram.com/adventureinsteadacademy
Facebook Group: facebook.com/groups/weddingsandwanderlust
Episode 315
The Access Fund
Paige Griffith