Episode 343: Pricing Consultation – Hayley Sheppard

pricing

Do you have trouble when it comes to pricing yourself in order to run a successful business?

In episode 343 of the Bokeh Podcast, Hayley Sheppard joins Nathan for a live pricing consultation to discuss the concerns she has when it comes to pricing herself. Listen in as they discuss how financial goals, investing into your business, and upgrading your equipment play a role in your long-term accounting plan and pricing yourself.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Hayley’s Style & Nostalgia (4:00)

Biggest Pricing Challenges/Concerns (10:31)
How to be Prepared for Tax Season
Deductions and Write Offs
Percentages to Save for Tax
Investing in Advertising
Justify Upgrading Equipment
When to Raise Pricing

Find a Great Accountant (16:24)

Get Started with Quickbooks Online (17:39)

How Much to Save for Taxes (21:22)

Hayley’s Current State of Pricing (28:18)

Tip: Don’t put too much emphasis on your experience, education, and equipment. (35:58)

Pricing Yourself: (35:58)
Are you meeting your personal financial goals?
Look at the market and competition.

Advertising and Styled Shoots (37:55)

 

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Upgrading Equipment (50:26)

 

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Links:
goldenheartscollective.com
instagram.com/goldenheartscollective
jasminestar.com

Episode 340: The 4 Most Important Lessons for Photographers – Jason Groupp

lessons

What if you could sift through all the career advice being fed to you by all those industry experts, and distill it to 4 big ideas for a successful career?

In episode 340 of the Bokeh Podcast, Nathan chats with his long-time friend Jason Groupp about the 4 most important lessons he’s learned over the last 30+ years of being in the photography industry. Listen in as he shares his journey of being a photographer, making the shift to a corporate role in the industry, and now taking a leap of faith and pivoting into a new business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The city of St Louis portrait photographer with expertise in finding the best iconic locations for your family. (3:19)

Family Photos Made Easy (4:57)

Technique for Time: No eating until work is done for the morning—recognizing when you’re most productive and rewarding yourself for getting work done during that time. (10:10)

Apps mentioned: (19:20)
TaDa Notes App
Google Docs – docs.google.com
Todoist.com

Content Recommendations: sethgodin.com, fizzle.co/show, buildingastorybrand.com/blog (20:45)

The Gear Bag: shootsac.com (23:34)

Jason’s Background (24:44)

Managing a Creative & Task Oriented Corporate Role (31:24)

The 4 Most Important Lessons for Photographers: (43:18)
1. Understand how important your job is.
2. Shoot for the moments.
3. Create a business plan every single year.
4. Surround yourself with community

Becoming an Educator in the Creative Industry (1:04:08)

Links:
jasongroupp.com
thegroupp.com
facebook.com/thegroupp

 

Episode 329: New Photographer to Fully Booked in 2 Years – Anna Wright

Fully Booked

Are you hesitant to go full-time in your photography business, because you’re struggling to book clients?

In episode 329 of the Bokeh Podcast, Anna Wright joins us to share how she was fully booked with clients in less than two years! Listen in as she shares five key ideas to succeeding in your photography business when you’re just starting out!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Hybrid wedding and portrait photographer, specializing in capturing the beauty of now and preserving memories. (2:38)

Advice for Photographers: You cannot do this alone. (6:41)

Technique for Time: (11:33)
Learn to say no, rely on babysitters, and prioritize time with your kids by taking time off.
Bonus: Get it right in camera, utilize a CRM like Dubsado, and use your available time.

Book/Content Recommendations: (23:07)
The Magnolia Story by Chip & Joanna Gaines – bit.ly/bp-magnoliastory
168 Hours – bit.ly/bp-168hours
Goal Digger Podcast with Jenna Kutcher – podcast.jennakutcher.com

The Gear Bag: Fruit Snacks & Jolly Ranchers (30:31)

Anna’s Photography Back Story (34:05)

Key Ideas to Getting Fully Booked: (40:31)
– Make the decision not to fail.
– Understand the importance of multitasking while shooting and know how to engage with people.
– Invest in education when you’re getting started.
– Outsource the things you don’t want to focus on.
– Have a support system.

Links:
annakayphotography.net
instagram.com/annakay.photography
fb.com/annakayphotographyllc
Dubsado.com
Amy & Jordan Classes – amyandjordan.com/store
thekatecollective.com
Showit.co

Episode 313: My Biggest Mistakes – Lindsay Collette

mistakes

Have you ever made a mistake in your business that left you feeling defeated or helpless?

In episode 313 of the Bokeh Podcast, Lindsay Collette opens up about the biggest mistakes she’s made in her business and the steps she took to correct them. Listen in as she shares practical advice on learning from and moving on from the mistakes you make in your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: To timelessly and artistically preserve every wedding, portrait session, and lifestyle session with fresh eyes, an open heart, and a little bit of cheek. I believe in the beauty and power of the in-betweens, the differentiating moments that bind your story together. (2:34)

Advice for Photographers: Stay in the race. (10:41)

Time Technique: Stop when you’re tired. (19:04)

Content Recommendations: (23:16)
Oprah’s Super Soul Conversations – supersoul.tv
OSSC – Father Richard Rohr – bit.ly/bp-ossc-richardrohr
OSSC – Iyanla Vanzant – bit.ly/bp-ossc-iyanlavanzant
False Power of Ego with Oprah Winfrey – bit.ly/bp-ossc-falsepowerego
The Four Agreements – bit.ly/bp-fouragreements
The Law of Attraction by Ester Hicks – bit.ly/bp-lawattraction
Jim Carrey’s Commencement Speech – bit.ly/bp-jimcarrey-commencement

The Gear Bag: Ice Packs & Playlists (36:30)

My Biggest Mistakes: (39:27)
Not going for it and doing what you want to do.
Comparing myself to others.
Not listening to what my clients were telling me about what they love.
Not taking care of your health.

Quotes mentioned in this Episode:
Kenny Clapp – there is no failure, just learning experience.
“You can fail doing what you don’t want to do so you may as well take a chance an do what you love.” – Jim Carrey
‘Your need for acceptance can make you invisible in this world.” – Jim Carrey

Links:
lindsaycollette.com
instagram.com/lindsay_collette/
Making a Choice by Gary Vaynerchuck – bit.ly/bp-garyvchoice
Vickie Black’s Episode – bit.ly/bp-288