Episode 186: Developing a Distinct Photography Brand – Jess Onesto

Distinct Photography Brand

Is your photography brand attracting the type of clients you want while also uniquely representing you?

In episode 186 of the Bokeh Podcast, Jess Onesto of Cheers Babe Photo shares the importance of branding and making sure your business stands out! Listen in as she explains how she created her unique brand and how she used it as an opportunity to expand her business with an online shop.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique:
1. Batch working in email.
2. Take time/a day off work.

The Lesson: I’m not the right photographer for everyone and that’s ok.

The Gear Bag: 50mm 1.2

Brand Position: I’m a passport ready photographer helping fun and creative couple capture their toast worthy wedding.

Links:
Cheersbabephoto.com
instagram.com/cheersbabephoto
instagram.com/cheersbabeshop
The Untethered Soul: bit.ly/bp-untethered
Building a Storybrand: bit.ly/bp-storybrand
The Road Back to You: http://bit.ly/bp-roadbacktoyou

Episode 184: Does Specializing Matter? – Morgan Mendez

Specializing

Are you looking to grow your photography business in one area, but nervous about specializing and missing opportunities?

In episode 184 of the Bokeh Podcast, Morgan Mendez of Lady Ilg Photography shares how specializing in your business can actually set you up for success! Listen in as she explains the importance of specializing and how to determine what niche you choose!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique:
Outsource the things that don’t require you
Batch Work

Mentioned in this Episode:
Thomas Flint

Why Specializing Matters:
1. It gives your clients a reason to trust you without ever having worked with you, because they can see that you’re a master in your craft and you know what you’re doing.
2. It opens the door for you to educate other business owners in your specialize area.
3. It allows for more filtered referrals when your clients know what you focus on in your business.

How to Determine Your Specialty:
1. Do I feel as though my business could sustain itself if I had to take time off?
2. Am I passionate about what I’m doing?
3. Is what I’m doing lighting my bulb?

Links
ladyilgphotography.com
instagram.com/ladyilg
facebook.com/LadyIlgPhotography
The Art of Specializing: ladyilgphotography.com/specialize
bit.ly/workflowwednesday
imdb.com/apps
Amazon Prime: Jack Ryan
The Glass Castle
How I Built This

Episode 182: How to Hire Associate Photographers – Sarah Willey

associate photographers

Are you ready to grow your team with associate photographers, but fear you won’t find the right people for the job?

In episode 182 of the Bokeh Podcast, Sarah Willey joins us to share how she grew her business by hiring associate photographers, plus she gives an inside look at the process she followed to find them. If you’re interested in adding to your team, listen to Sarah’s advice on finding and employing photographers under your brand.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique: Pomodoro Technique is a time management method developed by Francesco Cirillo in the late 1980s. The technique uses a timer to break down work into intervals, traditionally 25 minutes in length, separated by short breaks.

The Lesson: Be open to feedback and constructive criticism.

The Gear Bag: 70-200mm

Mentioned in this Episode: Annie Leibavits

Tips for Employing Associate Photographers:
1. Find people who’s personality matches yours.
2. Open up the opportunity to your clients when you’re not available.
3. Be consistent in participating in your brand so your client continue to receive the same experience.

Links:
Episode #171: bit.ly/bp-171
tomato-timer.com
Heyfocus.com
Ben Turner SEO Episode #44: bit.ly/bp-44
Calendly.com
Shootq.com
Shootflow.com
Honeybook.com

Episode 163: How to Run a Photo Business With Your Partner – Bob and Dawn Davis

Do you dream of managing your photography business with your partner, but fear that it will cause complications in your relationship?

In episode 163 of the Bokeh Podcast, Bob and Dawn Davis give us a closer look into how they’ve managed to successfully run a business together while keeping a healthy relationship. Listen as they share the important components of working with your partner.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Photo by Jared Platt

Time Technique: When things get overwhelming or stressful, they take a break and do something they enjoy.

Key Components to Running a Business With Your Partner:
1. Respect
2. Purpose

Links:
bobanddawndavis.com
fb.com/BobandDawnDavis/
instagram.com/bobanddawndavis
twitter.com/bobanddawn
Crossfit.com
beachbodyondemand.com
Chopra.com
graphistudio.com
The Prayer of Jabez by Bruce Wilkinson: bit.ly/bp-jabez
Mating in Captivity by Esther Perel:bit.ly/bp-micaptivity