Episode 250: Is it Time To Build a Team? – Brett Yacovella

Build a Team - Brett Yacovella

Are you experiencing enough growth in your business to consider hiring additional staff?

In episode 250 of the Bokeh Podcast, Brett Yacovella shares the ins and outs of the hiring process as he reveals five significant paradoxes in the process of growing your team.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Intentionally use tools that will allow you to create time. (2:31)

Being Present: Stop letting your technology interrupt your connections. (12:57)

Book Recommendations: (17:50)
The Seven Habits of Highly Effective People by Franklin Covey – bit.ly/bp-7habits
Dare to Lead by Brene Brown – bit.ly/bp-daretolead

Advice for Photographers: (19:42)
1. You ought to not just be good in what your profession is.
2. Find your unique niche.

Brand Position: (24:18)
1. We are highly relational.
2. We come as a team.

The Gear Bag: (25:49)
1. Prophoto Lights
2. Yourself

5 Significant Paradoxes to Scaling a Business: (41:01)
1. Revenue Growth Potential with Increase Overhead Expenses (41:28)
2. Ability to Reach More People as Opposed to a Loss of Individual Connection with Your Clientele (49:30)
3. Innovation & Artistry as Opposed to Losing Control of Quality & Style through Delegation (52:24)
4. Managing and Leading People vs. Managing and Leading Clients Individually (58:01)
5. Managing Ourselves vs Leading Others.

Links:
makingthemoment.com
instagram.com/makingthemoment
Friction by Jeff Rosenbloom – bit.ly/bp-friction
Episode 63 with Tomas Flint – bit.ly/bp-63

Episode 247: How to Create a Compelling Headshot – Ben Marcum

compelling-headshot-ben-marcum

Are you creating headshots that truly capture the personality of your client?

In episode 247 of the Bokeh Podcast, Ben Marcum describes the importance of creating compelling headshots for your clients, and the unique elements that make a headshot stand out.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Book Recommendation: (7:57)
The Subtle Art of Not Giving a Fuck: bit.ly/bp-notgivinganf
Think and Grow Rich: bit.ly/bp-thinkgrowrich
The Toilet Paper Entrepreneur
3 Simple Steps
Building a Storybrand:  bit.ly/bp-storybrand

Advice for Photographers: Get out and talk to people to get yourself seen. (12:56)

The Gear Bag: (17:45)
Nikon D850 w/ 70-200mm
Tethered with Capture One – youtube.com/watch?v=Vp2uq4UBLYI
Paul C Buff Alien Bees

Elements of a Compelling Headshot: (35:51)
1. Connection
2. Confidence

Links:
benmarcum.com
benmarcumportraits.com
instagram.com/benmarcumphoto
peterhurley.com
headshotcrew.com
The Secrets to Creating Amazing Headshots – Peter Hurley: bit.ly/bp-Headshot
How to Win Friends and Influence People: bit.ly/bp-winfriends

Episode 246: Nicole Bissey – How to Charge What You’re Worth

Charge What You're Worth

Are you struggling to develop a pricing model that not only pays your bills, but also reflects the value you place on your business?

In episode 246 of the Bokeh Podcast, Nicole Bissey shares how she partnered with another photographer to create a business model that allowed them to combine their individual prices and still book clients. Listen in as she explains how you should create a unique value proposition in order to increase your prices and charge what you’re worth.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Create a routine and set boundaries. (1:31)

Staying Present: Meditate with the Calm App (5:57)

Book Recommendation: How to Win Friends and Influence People – bit.ly/bp-winfriends (9:58)

Advice for Photographers: No opportunity is too good for you. (15:08)

The Gear Bag: Nikon D850 (16:20)

Brand Position: Wedding photographers who want the real shit. (18:46)

Price Increase with their Merger: When merging their separate wedding businesses, they had to double their prices to compensate for the merge. (24:50)

How to Increase Your Prices: (28:56)
1. Find a mentor who can help you review your work and review your finances to understand what you need to make.
2. Figure out who your client is and how they want to be served.
3. Figure out the level of service you want to provide.

Links:
Blkcoffeephoto.com
instagram.com/blkcoffeephoto
Matt Odom’s Episode: bit.ly/bp-245
Keh.com
theweddingreport.com

Episode 186: Developing a Distinct Photography Brand – Jess Onesto

Distinct Photography Brand

Is your photography brand attracting the type of clients you want while also uniquely representing you?

In episode 186 of the Bokeh Podcast, Jess Onesto of Cheers Babe Photo shares the importance of branding and making sure your business stands out! Listen in as she explains how she created her unique brand and how she used it as an opportunity to expand her business with an online shop.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique:
1. Batch working in email.
2. Take time/a day off work.

The Lesson: I’m not the right photographer for everyone and that’s ok.

The Gear Bag: 50mm 1.2

Brand Position: I’m a passport ready photographer helping fun and creative couple capture their toast worthy wedding.

Links:
Cheersbabephoto.com
instagram.com/cheersbabephoto
instagram.com/cheersbabeshop
The Untethered Soul: bit.ly/bp-untethered
Building a Storybrand: bit.ly/bp-storybrand
The Road Back to You: http://bit.ly/bp-roadbacktoyou