Episode 324: A Different Way to Think About Album Sales – Raquita Henderson

album sales

Have you been waiting to incorporate album sales into your business, because you’re uncomfortable with selling?

In episode 324 of the Bokeh Podcast, Raquita Henderson shows us a different way to look at and approach album sales, by offering them as more than just a product. Listen in as she shares how albums become a part of her couples’ marriages, a conversation piece for family gatherings, and a peace offering during heated discussions.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: A photographer who values printing photographs. (12:03)

Advice for Photographers: People don’t know what they want. (16:17)

Technique for Time: Be honest with those you’re close to about your availability and utilize systems. (22:46)

Book Recommendations: (29:35)
Start With Why by Simon Sinek – bit.ly/bp-startwithwhy
Building a Storybrand by Donald Miller – bit.ly/bp-storybrand
How the World Sees You by Sally Hogshead- bit.ly/bp-howtheworldseesyou
Unconditional Parenting by Alfie Kohn – bit.ly/bp-unconditionalparenting

The Gear Bag: Quarterback Playbook – bit.ly/bp-quarterbackplaybook (31:46)

Wedding Albums Save Marriages (35:23)

Approaching the Print Process: (44:28)
1. Take the time to design the album in person.
2. Believe in the process and prints.

Links:
pinxitphoto.com
instagram.com/pinxitphoto
instagram.com/theraquita
Dubsado.com
fundydesigner.com
graphistudio.com
floricolorusa.com
millerslab.com
Design Aglow Article

Episode 310: The Art of Print Sales – Yaneck and Sasha Wasio

print sales

In an age where we’re bombarded with digital images, are you leaving a lasting impact on your clients by providing heirlooms through prints?

In episode 310 of the Bokeh Podcast, Yaneck and Sasha Wasio discuss their passion behind providing prints and albums that preserve their clients’ memories. Listen in as they share their workflow to selling physical products that their clients can cherish for a lifetime.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

The Gear Bag: Gummy Bears (8:02)

Book Recommendation: (8:30)
How to Write Copy that Sells – bit.ly/bp-copythatsells
Getting Things Done – The Art of Stress-Free Productivity –bit.ly/bp-gettingthingsdone
The Starbucks Experience – Five Principals of Turning Ordinary into Extraordinary – bit.ly/bp-starbucksexperience
Onward by Howard Schultz – bit.ly/bp-onward

Advice for Photographers: (18:10)
Understand your business financially
Care about your client experience vs what you want

Time Technique: Time blocking, automation, and outsourcing. (20:52)

Automation Software:
Acquity Scheduling – acuityscheduling.com
Followup CC – followup.cc
Template Emails in Gmail
Táve –tave.com

The Gear Bag (Part 2): Altoids and Loupe (25:37)

The Importance of Prints (27:08)

Influential People in their Business: (27:20)
Steve Saporito on Experience and Print Sales – stevesaporitoeducation.com
Maureen – Graphistudio.com

Wedding Print Sales Workflow: (35:32)
Set the expectation that prints will be delivered before they book with you.
They include a print credit so the client can decide what to use the print credit for.
After the engagement session, they have a reveal and offer prints.
During the wedding, get to know the families, as they may want to order as well.
After the wedding, they have another reveal for ordering prints.

In-House & Outsource Printing: (44:55)
Wasio Master Print and Graphi Studio

Links:
wasiophotography.com
instagram.com/wasio
instagram.com/wasio_faces
youtube.com/c/yaneckwasiek
info@wasiophotography.com
Episode 43: How to Move Into a New Market – bit.ly/bp-43

Episode 274: How to Up-Sell Your Wedding Packages – Tonya Damron

Up-Sell Your Wedding Packages

Are you ready to profit more in your photography business through products sales, but have a fear of being too pushy while selling to your clients?

In episode 274 of the Bokeh Podcast, Tonya Damron exposes the reason that people are afraid of offering print products, and how you can overcome that fear. Listen in as she shares the opportunities you have to up-sell your packages and successfully profit from products in your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Knoxville, TN (01:19)

Shooting: Weddings & Humanitarian Work (01:19)

Brand Position: Providing amazing customer service by being herself and owning it. (06:29)
Bonus: Sends weddings out within a week,

The Lesson: Get business insurance and find a mentor. (20:05)

Technique for Time: Save work for work hours. (26:19)

Book Recommendation: Everybody Always by Bob Goff (31:46)

The Gear Bag: Bear Whistle and her Think Tank International Camera Bag – bit.ly/bp-ttairportbag (34:10)

Root of Fear in Selling: People think that if they try to sell something, it will always be pushy, when that’s not the case. (38:25)

“When you build collections that include everything you’re capable of offering, you’re limiting the ability to up-sell to your clients.”

Why to put your prices online. (50:22)

Touchpoint for Selling Add-On’s (52:10)
1. Consultation/Booking Session
2. Pre-Wedding Consultation
3. Post Wedding Preview Party (20% Off Special)

Links:
Tonyadamron.com
instagram.com/tonyadamronphotography
Positioning – bit.ly/bp-positioning

Episode 249: How to Sell More Products WITHOUT IPS – Allie Siarto

How to Sell More Products WITHOUT IPS - Allie Siarto

Are you leaving money on the table because you aren’t interested in implementing an in-person sales (IPS) model?

In episode 249 of the Bokeh Podcast, Allie Siarto shares how she’s successfully incorporated print sales into her workflow without having to meet up with her clients for an additional reveal.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time:
Use a scheduling tool for ease of scheduling time with people. (2:07)
Plan out time for when you’ll work and won’t work. (4:05)
Ask for help where it is needed, like childcare. (4:05)
Batch content creation. (4:28)
Automate everything you can. (4:35)

Book Recommendation: (8:28)
The Emyth – bit.ly/bp-emyth
The Zero Waste Home – bit.ly/bp-zerowaste

Advice for Photographers:
Avoid debt, budget where you can, and put some time into the business side. (15:36)

The Gear Bag:
A reflector as a traditional reflector, shade, and the bag for when someone sits on the ground. (22:03)

Benefits of Print Sales:
1. Money
2. Happier Clients

Four Ways to Virtually Sell More Print Products:
1. Curate your products. (36:06)
2. Set client expectations. (38:55)
3. Give your clients the right tools. (41:57)
4. Host a virtual viewing party. (47:40)

How to Push Sales in a Timely Manner: (52:43)
1. Set up a timer to expire the gallery.
2. Incentivize the purchase with a sale.

Links:
photofieldnotes.com
Calendly.com
Schedule Once – oncehub.com
17Hats.com
Swift Galleries – theprintmakersystem.com
boomeranggmail.com
Pixelu.com/slideshare
designaglow.com