Episode 389: 2 Keys to Better Album Sales – Melissa Jill

album sales

Do you want to offer albums to your customers, but struggle with the selling process and turning your pitches into profits?

In episode 389 of the Bokeh Podcast, Melissa Jill explains how showing albums and simplifying the options makes for better album sales from your clients. Listen in as she shares more about her passion behind album sales and why she started Align Album Design.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Helping photographers succeed at albums by becoming part of their team and offer education. (2:33)

Customer Experience: Be kind. (6:01)

Technique for Time: Manage your goals and choose where to spend your time. (9:20)

Outsourcing/Delegation: Editing, Office Manager, Album Design, Housecleaning, Accounting & Bookkeeping, Web Design, Blogging. (12:28)

Inspiration: Faith and nature.

Content Creation and Brainstorming Sessions (20:33)

Key Concepts for Album Sales: (23:14)
1. Show
2. Simplify

“Our job is to remove obstacles to the sale.” (32:23)

Resources from Align:
Album Startup Kit
4 Tips to Getting Your Clients to Value Albums… And Buy One
Elizabeth Gelineau’s 6 Tips for Styling Albums

Links
alignalbumdesign.com
instagram.com/alignalbumdesign
melissajill.com
https://www.instagram.com/melissajill
The Paradox of Choice – bit.ly/bp-poc

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Episode 357: Introduction to IPS – Andrew Funderburg

IPS

Are you overwhelmed at the idea of learning IPS?

In episode 357 of the Bokeh Podcast, Andrew Funderburg of Fundy Designer joins us to share how when you simplify the process for your clients by offering limited products, print sales can play a huge role in your business’s growth plan! Bonus: Andrew also shares helpful recommendations for getting through this slow season due to COVID-19.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Working on Your Business During COVID-19:

1. Set yourself up financially for success.
(5:40)
Think of how you’ll survive if you have no income for 6 months:
Look at how you can reduce or skip payments temporarily.
Review all of you financial assets.

2. Create a plan and strategy for the next 3 months.
(11:00)
– How can I generate extra revenue?
– How can I just costs in my business?
– How can I reconnect with vendors during this time to stay top of mind?
Tip: Create multiple strategies based on different scenarios for time.
Bonus Tip:
How are you going to set yourself up for success compared to your competitors in your market? Idea: Design dual-sided cards for your vendors; one side for you and the other for the vendor.

3. Keep yourself busy by using your newfound free time to do something different. (17:05)
– Top down photoshoots for your albums
– Design wall-art mockups in Fundy.
– Design save-the-dates for your engaged couples.
– Design studio magazine.
– Review your pricing and packaging.


Planning Your Products:
(29:34)
1. Choose an album
2. Choose 2 types of wall art.
3. Choose cards your clients may want.

Steps to Approaching IPS: (38:06)
1. Predesign your album.
2. Set up an appointment (in person or zoom).
3. Set up a slideshow, starting with 10 favorite images, then products.

Links
fundydesigner.com
instagram.com/fundysoftwareinc
Meditation Apps: Headspace or Waking Up
Street Photography Book – bit.ly/bp-funderburg-sp
Album Design Book – bit.ly/bp-funderburg-albums

Episode 326: How to Do $20k in One Month – Chad DiBlasio

$20k in one month

Have you been working to achieve high sales goals for your business, but haven’t been able to attain them?

In episode 326 of the Bokeh Podcast, Chad DiBlasio joins us to discuss how he used a value-based sales tactic to hit more than $20k in revenue in one month. Listen in as he highlights the motivation behind his goals, the psychology behind what motivates your clients to purchase, and how you can find success in this approach.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Your life exactly how you pictured it.

Advice for Photographers: Know what actually matters (7:44)

Technique for Time: Diligent in creating a life that encourages kids to do anything they’re capable of. (19:21)

Book Recommendations: (29:39)
The Bible
Psycho-Cybernetics by Maxwell Maltz – bit.ly/bp-psycho-cybernetics
The Subtle Art of Not Giving a F*** – bit.ly/bp-notgivinganf
Untethered Soul – bit.ly/bp-untethered

The Gear Bag: Large Crystal Prism – bit.ly/bp-long-prism (35:31)

Selling $20k in One Month (41:50)

The Dog Maternity Session (42:24)

The Motivation Behind a $20K/Month Sales Goal (49:10)

Value Based Sales Approach: Giving them something that is worth more than the money they have to trade to get it. (50:26)

Getting Started in this Approach to Sales: Ask questions of your clients to better understand their needs. (1:02:29)

Links:
diblasiophoto.com
instagram.com/diblasiophoto
chad@diblasiophoto.com
Episode 7 with Chad – bit.ly/bp-7
Biblical Success Secrets with Myron Golden – bit.ly/bp-biblicalsuccesssecrets
From the Trashman to the Cashman by Myron Golden – bit.ly/bp-trashmantocashman
Wealthy Photographer with Megan Keuthen
Drive by Daniel Pink – bit.ly/bp-drive
ReAwaken the Giant Within by Tony Robbins – bit.ly/bp-reawaken

Episode 324: A Different Way to Think About Album Sales – Raquita Henderson

album sales

Have you been waiting to incorporate album sales into your business, because you’re uncomfortable with selling?

In episode 324 of the Bokeh Podcast, Raquita Henderson shows us a different way to look at and approach album sales, by offering them as more than just a product. Listen in as she shares how albums become a part of her couples’ marriages, a conversation piece for family gatherings, and a peace offering during heated discussions.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: A photographer who values printing photographs. (12:03)

Advice for Photographers: People don’t know what they want. (16:17)

Technique for Time: Be honest with those you’re close to about your availability and utilize systems. (22:46)

Book Recommendations: (29:35)
Start With Why by Simon Sinek – bit.ly/bp-startwithwhy
Building a Storybrand by Donald Miller – bit.ly/bp-storybrand
How the World Sees You by Sally Hogshead- bit.ly/bp-howtheworldseesyou
Unconditional Parenting by Alfie Kohn – bit.ly/bp-unconditionalparenting

The Gear Bag: Quarterback Playbook – bit.ly/bp-quarterbackplaybook (31:46)

Wedding Albums Save Marriages (35:23)

Approaching the Print Process: (44:28)
1. Take the time to design the album in person.
2. Believe in the process and prints.

Links:
pinxitphoto.com
instagram.com/pinxitphoto
instagram.com/theraquita
Dubsado.com
fundydesigner.com
graphistudio.com
floricolorusa.com
millerslab.com
Design Aglow Article