Are you leaving money on the table by not offering albums or prints? We’ve interviewed photographers who have completely changed their business by incorporating sales into their business. Listen to these experts who are creating beautiful works of art through IPS, online sales, and albums that will be cherished for years to come.
Technique for Time:
Use a scheduling tool for ease of scheduling time with people. (2:07)
Plan out time for when you’ll work and won’t work. (4:05)
Ask for help where it is needed, like childcare. (4:05)
Batch content creation. (4:28)
Automate everything you can. (4:35)
Advice for Photographers:
Avoid debt, budget where you can, and put some time into the business side. (15:36)
The Gear Bag:
A reflector as a traditional reflector, shade, and the bag for when someone sits on the ground. (22:03)
Benefits of Print Sales:
2. Happier Clients
Four Ways to Virtually Sell More Print Products:
1. Curate your products. (36:06)
2. Set client expectations. (38:55)
3. Give your clients the right tools. (41:57)
4. Host a virtual viewing party. (47:40)
How to Push Sales in a Timely Manner: (52:43)
1. Set up a timer to expire the gallery.
2. Incentivize the purchase with a sale.
Are you looking to incorporate print sales into your senior portrait sessions while maintaining a boutique experience?
In episode 233 of the Bokeh Podcast, Britney Smith of The Glam Lab Photography provides three key principals for making the transition to in-person sales! Tune in as she walks through her own process and why she decided to make the switch!
Technique for Time: She had to decide to take time for herself and her business and send her children to daycare for half days. After drop-off, she’ll meditate and journal to get in the right mindset to accomplish tasks for the day.
Advice for Photographers: You need to charge your worth in order to run a successful photography business.
The Gear Bag: Canon 6D w/ 85 mm 1.4
The IPS Process:
1. Have a consultation to discuss how it works, expectations, and get to know each other.
2. Capture the photoshoot with intent of delivering 25-30 images to the client.
3. Send over 2 sneak peaks.
4. Two weeks later, reveal their images via slideshow at Premier Ordering Session (or IPS session) for the first time.
5. During ordering session, label images as Favorite, Maybe, and No’s.
3. Determine the products that they’d like to order for themselves, then allow add-ons after they hit the minimum ordering fee.
4. Determine the products that they’d like to order for their family members.
1. Build a relationship with your clients.
2. Remind your clients of the value of prints and products.
3. Do not undercut yourself.
Does the idea of moving to in-person sales intimidate you, when the photography industry has moved online? You’re not alone!
In episode 201 of the Bokeh Podcast, Keala Jarvis shares how she moved to IPS, and the impact it has had on her business as an international portrait photographer. Listen in as she describes the three main fears most photographers have about transitioning to an IPS business model, and how you can overcome those fears!
Are you looking for an easy to use online gallery that also offers a built-in smart store that you personalize specifically for your brand?
In episode 194 of Bokeh Podcast, our hosts and special guest, Heather J. Keys of Pass discuss the efficiency and ease of setting up an online gallery for your clients. Listen in as Heather shares the newest features and demos how you can seamlessly implement Pass into your existing client workflows!
The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit