Episode 348: How to Simplify Instagram Marketing – Casey Crowe Taylor

Simplify Your Instagram Marketing

Are you intimidated by the amount of work that goes into marketing on Instagram?

In episode 348 of the Bokeh Podcast, Casey Crowe Taylor discusses a few ways to simplify your approach to Instagram marketing in order to make it work for your business! If you’re constantly feeling discouraged on Instagram, take a listen to this episode as Casey brings a fresh perspective to the conversation!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience Principal: It’s not about you, it’s about them. (1:55)

Brand Position: (4:33)
Personal: Help people see their own unique beauty.
Photography: Real people having fun.

“People buy from you when they feel understood, not when they understand you.” – Dean Graziosi (10:35)

Time Technique: (12:06)
1. Hydrate and meditate first thing in the morning.
2. Take Monday mornings off to do whatever for yourself.

Impact of Outsourcing (18:00)

Inspiration Outside of Photography: (26:57)
Driving with really loud music.
Traveling and shooting on film.

Book Recommendation: Super Attractor by Gabrielle Bernstein – bit.ly/bp-superattractor (31:58)

Why Instagram is a Struggle: (39:17)
1. Photographers have a deep emotional connection to work, but it interferes with their marketing (re: validation).
2. Photographers rely on the internet to tell them what to do when it comes to posting, so they do it, even if it isn’t quality.

How to Get Out of Your Head: Write your caption first, then select the image. (41:32)

Misconceptions About the Algorithm: It’s working against you. (45:08)

“Instead of doing instagram purely as a marketing tool, remember you’re there to connect with other humans.” (47:12)

3 Things Your Should Stop doing on IG: (48:00)
1. Stop spontaneous posting and schedule it out.
2. Stop using the same 30 hashtags on every single photo.
3. Stop describing what is already visible, because you’re duplicating content they’re already seeing. Start adding CTAs to your posts.

Grab Casey’s IG Prompt Freebie: bit.ly/bp-caseyigcal
Watch Casey’s IGTV on Instagram Mistakes: instagram.com/tv/B4ffuv_hCgw
Watch Casey’s IGTV on Instagram Engagement: instagram.com/tv/B7WEhkZlcZp

Building Community on IG: (57:42)
1. Comment back on every comment.
2. Every time you get a new follower, go like and comment on their feed. Block spam accounts. Send video/audio DMs to accounts that engage with you.

Links:
thefindlab.com
edmylett.com/podcasts
UK Your Perfect Wedding Photographers Survey – bit.ly/bp-ypwpsurvey
The Rule Breaker Podcast – education.caseycrowetaylor.com

Episode 338: Marketing with Instagram to Your LOCAL Market – Christine Tremoulet

local market

Does it feel like you’re failing at your Instagram marketing game, because you’re no where near the 10k follower mark? Maybe you have 10k followers, but you’re not booking clients!

In episode 338 of the Bokeh Podcast, Christine Tremoulet joins us to explain how you can implement a successful Instagram strategy in your local market with or without a large following. Listen in as she shares how to adjust your Instagram marketing plan and create more qualified leads locally, through engagement, hashtags, and a little bit of strategy.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Photographer, story strategist, and confidence catalyst.

Draw Clients In That Don’t Know You (13:21)

Marketing on a Global Level (30:40)

Why 10k+ Followers Isn’t an End-All (36:22)

Be Mindful of Your Hashtags (39:04)

Connecting Locally: (41:15)
Who are you following and engaging with? Are they your potential clients?
1. Start connecting with people who match your ideal client, along with the people who comment on their posts.
2. Start connecting with other businesses and add value to those businesses publicly.
3. Make a short list that you can really focus on regularly.

Using Hashtags: (47:57)
1. Don’t just use the ones everyone else is using.
2. Use hashtags that relate to your local market.
3. Use all 30 hashtags that Instagram allows.
4. Use Instagram search for hashtag research.

Optional Instagram Strategy: (55:05)
Create a personal account to get inspired by other photographers so that your business account is following and engaging with your target market.

Links:
christinetremoulet.com
instagram.com/christinetremoulet
goinstalocal.com
christinetremoulet.com/instalocal
ChristineTremoulet.com/hashtastic

Bonus Content:

Do you find yourself questioning how to define your brand position while listening to the Brand Position section of our Bokeh Podcast interviews?

In this bonus clip from episode 338 with Christine Tremoulet, we take a deeper dive into the topic of brand position. Check out this 30 minute conversation where Christine shares practical, actionable, and inspirational advice on defining your brand position!

Episode 337: How to Incorporate Video Services into Your Photography Brand – Benjamin Davis

video services

As a photographer, are you intimidated by the idea of adding video services to your brand?

In episode 337 of the Bokeh Podcast, Benjamin Davis of Yamean Studios joins us to discuss the benefits of adding video as not only a service, but as a marketing tool. Listen in as he shares a few fun and simple ways you can get started with creating video content at your next session!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Make engaging branded content and thoughtful films centered around experience, energy and perspective. Emotional connection through storytelling; by touching the heart, you can move the mind.

Advice for Photographers: Don’t rush the process. (13:58)

Technique for Time: Dedicate the first 3 hours of the day to you and your family. (18:30)

Content Recommendations: The Studio Sherpas Podcast (21:12)

Videographer vs. Cinematographer (23:57)

The Gear Bag: Cheezits, Christmas lights, and prisms. (25:35)

Detriment if You Don’t Incorporate Video Into Your Brand:
1. Google loves video for the purposes of SEO
2. Video appeals to mobile users.
3. Encourages social shares.
4. Video is psychological with story telling.

Multitasking on Wedding Days (35:16)

Adding Video to Your Photography Business: 
1. Use a mic to get the audio from your session.
2. Put your photos into a slideshow with audio in Final Cut Pro
3. Do some behind the scenes videos during sessions. (Film in horizontal and adjust for other platforms in post).
4. Do testimonials after a session is over.

“By 2021, 87% of the internet will be video.”

Programs & Equipment Mentioned:
Final Cut Pro X – apple.com/final-cut-pro
Filmic Pro – filmicpro.com
GoPro Hero 8 – bit.ly/bp-goprohero8
Lab Mic: Tascam DR 10-L – amzn.to/2PX1ifm
instamic.io

Links:
dopeweddingfilms.com
yameanstudiosfilms.com
instagram.com/yameanstudios
facebook.com/groups/envysion
Workshop: yameanstudiosfilms.com/education

Episode 335: Building Brand Awareness – Kat Schmoyer

brand awareness

Have you developed a plan for marketing and building brand awareness for your business? Are you lost on where to begin?

In episode 335 of the Bokeh Podcast, Kat Schmoyer discussed the most important principals to consider when developing your brand awareness. Listen in as she shares how these 3 principals have allowed her to successfully build brand awareness for the Creative at Heart Conference, Dear Sweetheart Events, and her personal brand, Kat Schmoyer.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

About Kat’s Businesses (1:51)
creativeatheartconference.com – Creative at Heart Conference & Membership Community
dearsweetheartevents.com – Wedding Planning Company
katschmoyer.com – Coaching & Blogging

Principal for Customer Experience: Figure out what is your ‘overdeliver.” Serve your clients well within capacity of the package they book. (4:48)

Brand Position: We work with Type A brides, who understand their plan and need a best friend to execute it. (9:25)

Technique for Time: Plan out themed days for batching content. (12:38)
Monday – Catchall and Planning Day
Tuesday – Marketing and Content Creation Day
Wednesday – Project Management Day
Thursday – Appointment Days
Friday – Client Project Days

Finding Inspiration: When you take a step back from your business. (20:56)

Kat’s Approach to Quarterly Planning (21:50)

Book Recommendations: (23:20)
Deep Work by Cal Newport – bit.ly/bp-deepwork
Digital Minimalism by Cal Newport – bit.ly/bp-digitalminimalism

Check out bokehbookshelf.com >>

Tools Mentioned for Your Business:
quickbooks.intuit.com
analytics.google.com

Important Principals to Develop Brand Awareness of Your Company: (33:37)
1. Know your people and repel the rest.
2. Don’t be afraid of hearing no while you’re building your brand.
3. Knowing that you will need to put your CEO hat on with delegation and outsourcing.
Bonus: Bring on an admin assistant, because that will be the easiest to start delegating.

Virtual Assistant Companies:
rocksolidassistants.com
meetpepper.ca

Links:
katschmoyer.com
instagram.com/katschmoyer
Trello.com