Episode 388: Sales Funnels for Photographers – Humberto Garcia

sales funnels

Are you searching for the perfect sales funnel to turn your audience into paying customers?

In episode 388 of the Bokeh Podcast, Humberto Garcia of The Digital Marketing Studio joins us to discuss advertising platforms and successful sales funnels for photographers! Listen in as he shares 3 principles to sales funnels that convert!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Motorcycles (1:28)

Humberto’s Background in the Marines (4:36)

Customer Service: Being obsessed with your product or craft. (17:03)

Brand Position: Marketing agency for photographers with open communication and transparent results. (20:53)

Technique for Time: Delegate to a team of people with the 2 hour day. (25:58)

Delegation/Outsourcing (30:42)

Book Recommendation: Self educate in all free resources. (37:16)

Sales Funnels in the Photography Industry (40:17)

Three Principles to Sales Funnels (49:15)
1. Message
2. Dissemination
3. Conversions

Advertising Platforms for Photographers (60:05)
Facebook – Non-lifetime Events (Families, Boudoir, Children Sessions)
Google – Lifetime Events

Links
thedigitalmarketingstudio.com
photographytoprofits.com
hgphotographer.com

You may also enjoy this Google advertising episode:
google ads

You may also enjoy these Facebook advertising episodes
:
facebook ads Facebook Ads with Chip Dizard Facebook Ads

Check out other episodes from our social media category >>

 

Episode 367: How to Market Your Destination Photography – Carly Jurach

destination

Do you love to travel for work, but struggle with marketing yourself as a destination photographer?

In episode 367 of the Bokeh Podcast, Carly Jurach of Someplace Images joins us to share 5 main ideas to marketing her brand for destination work. Listen in to learn how to start building your portfolio today, along with how to plan out your travel schedule to ensure you get booked!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Check out Carly’s Bokeh Podcast Guest Feature >>

Customer Experience: Niching down allows you to really specialize and focus on doing that thing well. (1:47)

Check out our Brand Position Consultations!
photographersedit.com/blog/brand-position

Brand Position: Redefining and revealing love and self-love through passion, laughter, and intimate photography with the goal of creating touchable visible monuments to life changing moments. (4:15)

Technique for Time: Make time for reading, implement the 5 second rule, spend the first hour of the day for herself, and journaling. (8:20)

Check out bokehbookclub.com!

Book Recommendation: The 5 Second Rule by Mel Robbins – bit.ly/bp-5secrule

Outsourcing/Delegation: VA for social media and a ghost writer (14:09)

5 Ideas to Market Destination Photography (28:33)
1. On-Location Shoots When Traveling (28:33)
2. Geotagging (30:13)
3. Promote your Travel for Shoots (32:14)
4. Create a Facebook Group (37:04)
5. Facebook Advertising

Check out Carly’s Bokeh Podcast Guest Feature >>

Links
Someplaceimages.com
instagram.com/someplaceimages
Instagram.com/carlysomeplace
facebook.com/groups/someplaceboudoir
pinterest.com/someplaceimages
Episode 84 – bit.ly/bp-84
Episode 109 – bit.ly/bp-109
Kindle Paperwhite – bit.ly/bp-kindle
Kir Tuben’s Episode – bit.ly/bp-133
Kendra’s Episode – bit.ly/bp-322

Check out Carly’s Bokeh Podcast Guest Feature >>

Episode 351: Introduction to Google Ads – Deirdre Andrews

google ads

Are you interested in testing out Google Ads in your business, but struggle with understanding the platform?

In episode 351 of the Bokeh Podcast, Deirdre Andrews joins us to discuss the basics of getting started with Google Ads! If you’re interested in understanding the value, benefits, and campaign structure of Google Ads, then you’ll want to listen in!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Care about helping people and driving results for them; they’ll feel your intent. (4:45)

Brand Position: Teaching small business owners how to setup and manage their own Google ad campaigns, focusing on small and local business strategy. (9:52)

Technique for Time: Charge what you’re worth so that you aren’t overwhelmed with trying to find time to complete projects. (13:12)

Finding Inspiration (17:14)

Book Recommendations: (19:48)
Building a Storybrand – bit.ly/bp-storybrand
Profit First – bit.ly/bp-profitfirst

Bokehbookshelf.com

Value in Google Ads: Superpower that other platforms don’t have—intent. (23:28)

SEO and Google Ads (36:09)
1. SEO takes time/effort to rank and you don’t control it.
2. Algorithm updates can hurt your efforts.
3. Ads show up at the top of the page.

Campaign Structure (30:05)
Campaigns
Ad Groups (similar to ad sets)
Ads

Ad Groups: Highlight the keywords and impact the ads that you will run for those keywords. (30:05)

Retargeting with Google Ads: (34:43)
Google Display Network – Reaches 90% of the Internet

Links:
definemarketing.ca
instagram.com/definemarketingblog
facebook.com/definemarketingblog

Episode 348: How to Simplify Instagram Marketing – Casey Crowe Taylor

Simplify Your Instagram Marketing

Are you intimidated by the amount of work that goes into marketing on Instagram?

In episode 348 of the Bokeh Podcast, Casey Crowe Taylor discusses a few ways to simplify your approach to Instagram marketing in order to make it work for your business! If you’re constantly feeling discouraged on Instagram, take a listen to this episode as Casey brings a fresh perspective to the conversation!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience Principal: It’s not about you, it’s about them. (1:55)

Brand Position: (4:33)
Personal: Help people see their own unique beauty.
Photography: Real people having fun.

“People buy from you when they feel understood, not when they understand you.” – Dean Graziosi (10:35)

Time Technique: (12:06)
1. Hydrate and meditate first thing in the morning.
2. Take Monday mornings off to do whatever for yourself.

Impact of Outsourcing (18:00)

Inspiration Outside of Photography: (26:57)
Driving with really loud music.
Traveling and shooting on film.

Book Recommendation: Super Attractor by Gabrielle Bernstein – bit.ly/bp-superattractor (31:58)

Why Instagram is a Struggle: (39:17)
1. Photographers have a deep emotional connection to work, but it interferes with their marketing (re: validation).
2. Photographers rely on the internet to tell them what to do when it comes to posting, so they do it, even if it isn’t quality.

How to Get Out of Your Head: Write your caption first, then select the image. (41:32)

Misconceptions About the Algorithm: It’s working against you. (45:08)

“Instead of doing instagram purely as a marketing tool, remember you’re there to connect with other humans.” (47:12)

3 Things Your Should Stop doing on IG: (48:00)
1. Stop spontaneous posting and schedule it out.
2. Stop using the same 30 hashtags on every single photo.
3. Stop describing what is already visible, because you’re duplicating content they’re already seeing. Start adding CTAs to your posts.

Grab Casey’s IG Prompt Freebie: bit.ly/bp-caseyigcal
Watch Casey’s IGTV on Instagram Mistakes: instagram.com/tv/B4ffuv_hCgw
Watch Casey’s IGTV on Instagram Engagement: instagram.com/tv/B7WEhkZlcZp

Building Community on IG: (57:42)
1. Comment back on every comment.
2. Every time you get a new follower, go like and comment on their feed. Block spam accounts. Send video/audio DMs to accounts that engage with you.

Links:
thefindlab.com
edmylett.com/podcasts
UK Your Perfect Wedding Photographers Survey – bit.ly/bp-ypwpsurvey
The Rule Breaker Podcast – education.caseycrowetaylor.com