Episode 304: How to Create a Great Marketing Plan – Heidi Thompson

marketing plan

Marketing is an essential part of any business, but are you creating a marketing plan that sets you up to achieve your goals?

In episode 304 of the Bokeh Podcast, Heidi Thompson explains why creating a great marketing plan is important for your business. Listen in as she walks through the benefits of developing a marketing strategy, along with how to create a plan that leads to success.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help wedding professionals grow their business without going crazy in the process. (2:49)

Advice for Photographers: Do things with intention. (6:41)

Technique for Time: Ask what are your 3 most important things to move me closer to my goals. (9:24)

Podcast Recommendation: mindyourbusinesspodcast.com with James Wedmore (10:37)

Approaching a Marketing Plan: Make as many of your marketing decisions up front so CEO you can delegate to the worker you. (14:27)

Benefits to Creating a Marketing Plan: (16:59)
1. Clarity & Focus
2. Allows you to do more of what’s working and less of what’s not.

Tracking Your Data: (20:23)
1. Map your data with the tool that works best for you (spreadsheet, pen and paper, etc)
2. Quickbooks
3. Google Analytics

Drawbacks of Not Having a Marketing Plan: (24:53)
1. Waking up every day not knowing what you’re doing.
2. Developing overwhelm by having too much to accomplish without a plan in place.

Creating a Marketing Plan: (29:08)
1. Goals – Set your goals with numbers.
2. Research – Interview your best clients, do a competitive analysis. Get the training here: evolveyourweddingbusiness.com/webinar
3. Messaging – Review your communication in your brand.
4. How – When, where, what, and how you’re going to market.
5. Measure – Check in on the results on your efforts on a weekly, monthly, and quarterly basis.

Links:
evolveyourweddingbusiness.com
evolveyourweddingbusiness.com/webinar
Instagram.com/evolveyourweddingbusiness

Episode 301: Workflow Wednesday: How to Simplify Your Video Marketing, Part 2

Video Marketing

Do you get overwhelmed in writing scripts or managing the backend production of video marketing for your business?

In episode 301 of the Bokeh Podcast, our hosts continue the conversation in part 2 of this interview with Haylee and Nathan about simplifying video marketing in business. Listen in as they share the importance of creating direct messaging in your video content, along with the post-production and editing portion of their workflow.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Links:
Premier Pro CC
Final Cut Pro
Gary V Video – youtu.be/v8cBTK45Uqw

Episode 296: Workflow Wednesday: How to Simplify Your Video Marketing – Rich, Heather, Haylee, & Nathan

Video Marketing

Does the idea of producing video to market your photography business intimidate you?

In episode 296 of the Bokeh Podcast, Rich & Heather Smith flip the roles in this interview to ask Haylee and Nathan about simplifying video marketing in business in part 1 of this 2 part series. Listen in as they chat about the gear they use, and how to overcome the fears of getting in front of the camera.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit. Tune in on September 25th for part 2 of this video marketing series.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Links:
Fstoppers Article – bit.ly/bp-iphonewedding
Go Pro Hero 7 – bit.ly/bp-goprohero7
Rode Mic for Go Pro – bit.ly/bp-rodemic4gopro
Gorilla Pod – bit.ly/bp-gorillapod
Go Pro Housing – bit.ly/bp-goprohousing
Go Pro Adapter – bit.ly/bp-goproadapter

Videos Mentioned in this Episode:

 

Episode 290: Captivate, Convert, and Clone Your Ideal Client with Copy – Jess Jordana

Website Copy

Does your website copy clearly convey the unique value you bring to your ideal clients?

In episode 290 of the Bokeh Podcast, Jess Jordana explains how she works with creatives to write website copy that will captivate, convert, and clone your ideal client. Listen in as she shares how you should approach clear communication through an audit of your existing copy.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Helps business owners connect, convert and clone their dream people with their message, while focusing on connection. (2:02)

Advice for Photographers: Start before you’re ready. (3:38)

Technique for Time: Carve out free time & operate by Parkinson’s Law: work expands into he time that is available. (6:24)

Book Recommendations: (9:18)
Bread & Wine by Shauna Neiquist – bit.ly/bp-breadandwine
Deep Work by Cal Newport – bit.ly/bp-deepwork
The Pumpkin Plan by Mike Michalowicz – pumpkinplan.com

Words that Your Potential Clients Won’t Relate to: (15:06)
Authentic
Joyful Couples (without specificity)

Communicating Clearly vs Clearly to Your Ideal Client: (19:27)
Your brain needs hooks and pegs to hang information on. You can communicate something clearly, but unless you provide the hooks and pegs for your clients to relate to, they aren’t going to comprehend what you’re trying to communicate.

How to Tweak Your Website Copy to Attract Your Ideal Clients: (24:53)
1. Go through every page of your site and do an action audit, then create page goals.
2. Review your homepage, making your goal to get them off of it.
3. View your website copy as a conversation.

Links:
insagram.com/jessjordana
Jessicajordana.com