Episode 322: Building Facebook Ads that Book – Kendra Lynece

facebook ads

Have you thought through every detail when it comes to running a successful Facebook advertising campaign for your photography business?

In episode 322 of the Bokeh Podcast, Kendra Lynece walks us through her step-by-step guide to creating great Facebook ads. Listen in as she shares about the importance of your targeting, ad content, landing pages, and email sequences to better convert your audience into paying customers.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The fun and romantic wedding photographer. (4:13)

Advice for Photographers: Don’t be afraid to invest in your business. (11:02)

Time Technique: There is no such thing as balance and accept it. To combat, she gets up at 5:00AM and makes time to meditate. (13:10)

Book Recommendation: (19:32)
You are a Badass by Jen Sincero

The Gear Bag: Vegan Protein Bars or Larabars (20:49)

The Importance of Brand Position in Your Facebook Ads (25:08)

Setting Up Your Facebook Ads: (26:08)
Start with your intention
Write out your email sequence emails
Create a landing page to drive them that.
Build your audience.
Build your ad.

Email Sequence for Lead Generation: (32:50)
An email that includes a wedding guide
A friendly reminder
An additional reminder
A final reminder

Building Your Landing Pages (36:19)
Example: kendralynece.com/in-home-lifestyle-session-special

Building Your Audience (39:47)
Audience Insights
Interests that match your ideal clients

Potential Interests: The Knot, Wedding Wire, Hayley Paige

Freebie: kendralenyce.com/ads

Links
kendralynece.com
instagram.com/KENDRALYNECE
kendralynece.com/ads
chipdizard.com
thephotocookout.com
Chip’s Episode – bit.ly/bp-226

Episode 319: Workflow Wednesday: How to Simplify Your Video Marketing, Pt 4 – Nathan, Haylee, Heather, & Rich

video marketing

Are you taking advantage of Facebook’s advertising platform in order to market your business with video?

In episode 319 of the Bokeh Podcast, Haylee Gaffin introduces the basics to getting started with Facebook Ads Manager. Listen in as she walks Nathan, Heather, and Rich through setting up a campaign, ad set, and video ad within Facebook.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

3 Advertising Components on Facebook:
Campaign (objective)
Ad Set (audience)
Ad (message)

Watch the Facebook Live Video Here:

Links:
Go Pro Hero 8 – bit.ly/bp-goprohero8
Nomatic Backpack – bit.ly/bp-nomaticbackpack
Haylee’s Backpack – bit.ly/bp-haptimbackpack
Western Rise Pants – westernrise.com
Perpetual Traffic – digitalmarketer.com/podcast
Online Marketing Made Easy – amyporterfield.com/amy-porterfield-podcast
Facebook Blueprint – facebook.com/business/learn
Facebook Pixel Installation – bit.ly/pb-fbpixel

Episode 316: Workflow Wednesday: How to Simplify Your Video Marketing, Pt 3 – Nathan, Haylee, Heather, & Rich

Video Editing

Does the thought of learning a new editing program keep you from adding video to your marketing efforts?

In episode 316 of the Bokeh Podcast, Nathan and Haylee demo a brief introduction to their preferred video editing softwares. Listen in as they walk Heather and Rich through Adobe Premier Pro CC and Final Cut Pro.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Watch the Facebook Live Video Here:

Haylee’s Ad from this Demo:

Nathan’s Ad from this Demo:

 

Episode 304: How to Create a Great Marketing Plan – Heidi Thompson

marketing plan

Marketing is an essential part of any business, but are you creating a marketing plan that sets you up to achieve your goals?

In episode 304 of the Bokeh Podcast, Heidi Thompson explains why creating a great marketing plan is important for your business. Listen in as she walks through the benefits of developing a marketing strategy, along with how to create a plan that leads to success.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help wedding professionals grow their business without going crazy in the process. (2:49)

Advice for Photographers: Do things with intention. (6:41)

Technique for Time: Ask what are your 3 most important things to move me closer to my goals. (9:24)

Podcast Recommendation: mindyourbusinesspodcast.com with James Wedmore (10:37)

Approaching a Marketing Plan: Make as many of your marketing decisions up front so CEO you can delegate to the worker you. (14:27)

Benefits to Creating a Marketing Plan: (16:59)
1. Clarity & Focus
2. Allows you to do more of what’s working and less of what’s not.

Tracking Your Data: (20:23)
1. Map your data with the tool that works best for you (spreadsheet, pen and paper, etc)
2. Quickbooks
3. Google Analytics

Drawbacks of Not Having a Marketing Plan: (24:53)
1. Waking up every day not knowing what you’re doing.
2. Developing overwhelm by having too much to accomplish without a plan in place.

Creating a Marketing Plan: (29:08)
1. Goals – Set your goals with numbers.
2. Research – Interview your best clients, do a competitive analysis. Get the training here: evolveyourweddingbusiness.com/webinar
3. Messaging – Review your communication in your brand.
4. How – When, where, what, and how you’re going to market.
5. Measure – Check in on the results on your efforts on a weekly, monthly, and quarterly basis.

Links:
evolveyourweddingbusiness.com
evolveyourweddingbusiness.com/webinar
Instagram.com/evolveyourweddingbusiness