Episode 429: 4 Questions for Better Copy – Kaitlin Senter

better copy

What if I told you that your copywriting could be amplified by answering four simple questions?

In episode 429 of the Bokeh Podcast, Kaitlin Senter, conversion copywriter and strategist, joins us to discuss the importance of copy and conversion on all mediums in your business. Listen in as she shares the four questions to ask yourself to take your copy to the next level!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help small creative businesses put an end to the guesswork. Taking their copy from “well, it’s paying the bills” to breaking sales records. (2:37)

Customer Experience: Listen well and pair that with open and clear communication. (4:27)

Technique for Time: (11:54)
– Batch working
– Time Blocking

Outsourcing/Delegation: Design work. (15:58)

Book Recommendations: The Writer’s Diet (17:54)

Bokehbookshelf.com

The Jobs to Be Done Concept (19:43)
Concept by Clayton Christenson
Joanna Weaves – Copyhackers.com

Four Main Questions to Ask: (21:44)
1. What is the push?
2. What is the pull?
3. What is the anxiety?
4. What is the habit?

Communication (33:17)

Links
strikingconversation.com
instagram.com/kaitsenter

Episode 399: Book More Clients With Video on Your Phone – Lee Bradshaw

video on your phone

Did you know you don’t have to use professional gear to incorporate video into your business’ marketing efforts?

In episode 399 of the Bokeh Podcast, Lee Bradshaw of Simple Video School shares how you can start creating quality video content from your phone right now! Listen in as he describes 5 ways to grow your business using video, what to avoid when recording, and the type of content to create!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help people connect with their audience and make more sales using simple video from their phone. (2:06)

Customer Experience: Serve your clients well. (5:21)

Technique for Time: Create a time that is dedicated to you and rest. (16:01)

Delegation/Outsourcing: Copywriting and graphic design (25:14)

Book Recommendations: (34:57)
Building a Storybrand – bit.ly/bp-storybrand
Grace Over Grind by Shae Bynes – bit.ly/bp-graceovergrind

Why Videos? (38:54)

Why Phones? (43:54)

 

Platforms for Video: (50:50)
Introduction Video
Video Series on a Topic
Email Communication
Text Message Communication
Frequently Asked Questions Section

What to Avoid in Video: (56:11)
Being Fake
Rambling
Negative Talk

3 Ways to Grow Your Business Today Using Video From Your Phone (1:02:59)
1. Answer questions that people have.
2. Share stories of your clients or your life.
3. Share about your process and client experience.

Links
simplevideoschool.com
instagram.com/simplevideoschool
Scary Close – bit.ly/bp-scaryclose
Ad Zombies – adzombies.com
Rayedwards.com
BombBomb.com

Episode 388: Sales Funnels for Photographers – Humberto Garcia

sales funnels

Are you searching for the perfect sales funnel to turn your audience into paying customers?

In episode 388 of the Bokeh Podcast, Humberto Garcia of The Digital Marketing Studio joins us to discuss advertising platforms and successful sales funnels for photographers! Listen in as he shares 3 principles to sales funnels that convert!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Motorcycles (1:28)

Humberto’s Background in the Marines (4:36)

Customer Service: Being obsessed with your product or craft. (17:03)

Brand Position: Marketing agency for photographers with open communication and transparent results. (20:53)

Technique for Time: Delegate to a team of people with the 2 hour day. (25:58)

Delegation/Outsourcing (30:42)

Book Recommendation: Self educate in all free resources. (37:16)

Sales Funnels in the Photography Industry (40:17)

Three Principles to Sales Funnels (49:15)
1. Message
2. Dissemination
3. Conversions

Advertising Platforms for Photographers (60:05)
Facebook – Non-lifetime Events (Families, Boudoir, Children Sessions)
Google – Lifetime Events

Links
thedigitalmarketingstudio.com
photographytoprofits.com
hgphotographer.com

You may also enjoy this Google advertising episode:
google ads

You may also enjoy these Facebook advertising episodes
:
facebook ads Facebook Ads with Chip Dizard Facebook Ads

Check out other episodes from our social media category >>

 

Episode 367: How to Market Your Destination Photography – Carly Jurach

destination

Do you love to travel for work, but struggle with marketing yourself as a destination photographer?

In episode 367 of the Bokeh Podcast, Carly Jurach of Someplace Images joins us to share 5 main ideas to marketing her brand for destination work. Listen in to learn how to start building your portfolio today, along with how to plan out your travel schedule to ensure you get booked!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Check out Carly’s Bokeh Podcast Guest Feature >>

Customer Experience: Niching down allows you to really specialize and focus on doing that thing well. (1:47)

Check out our Brand Position Consultations!
photographersedit.com/blog/brand-position

Brand Position: Redefining and revealing love and self-love through passion, laughter, and intimate photography with the goal of creating touchable visible monuments to life changing moments. (4:15)

Technique for Time: Make time for reading, implement the 5 second rule, spend the first hour of the day for herself, and journaling. (8:20)

Check out bokehbookclub.com!

Book Recommendation: The 5 Second Rule by Mel Robbins – bit.ly/bp-5secrule

Outsourcing/Delegation: VA for social media and a ghost writer (14:09)

5 Ideas to Market Destination Photography (28:33)
1. On-Location Shoots When Traveling (28:33)
2. Geotagging (30:13)
3. Promote your Travel for Shoots (32:14)
4. Create a Facebook Group (37:04)
5. Facebook Advertising

Check out Carly’s Bokeh Podcast Guest Feature >>

Links
Someplaceimages.com
instagram.com/someplaceimages
Instagram.com/carlysomeplace
facebook.com/groups/someplaceboudoir
pinterest.com/someplaceimages
Episode 84 – bit.ly/bp-84
Episode 109 – bit.ly/bp-109
Kindle Paperwhite – bit.ly/bp-kindle
Kir Tuben’s Episode – bit.ly/bp-133
Kendra’s Episode – bit.ly/bp-322

Check out Carly’s Bokeh Podcast Guest Feature >>