Episode 338: Marketing with Instagram to Your LOCAL Market – Christine Tremoulet

local market

Does it feel like you’re failing at your Instagram marketing game, because you’re no where near the 10k follower mark? Maybe you have 10k followers, but you’re not booking clients!

In episode 338 of the Bokeh Podcast, Christine Tremoulet joins us to explain how you can implement a successful Instagram strategy in your local market with or without a large following. Listen in as she shares how to adjust your Instagram marketing plan and create more qualified leads locally, through engagement, hashtags, and a little bit of strategy.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Photographer, story strategist, and confidence catalyst.

Draw Clients In That Don’t Know You (13:21)

Marketing on a Global Level (30:40)

Why 10k+ Followers Isn’t an End-All (36:22)

Be Mindful of Your Hashtags (39:04)

Connecting Locally: (41:15)
Who are you following and engaging with? Are they your potential clients?
1. Start connecting with people who match your ideal client, along with the people who comment on their posts.
2. Start connecting with other businesses and add value to those businesses publicly.
3. Make a short list that you can really focus on regularly.

Using Hashtags: (47:57)
1. Don’t just use the ones everyone else is using.
2. Use hashtags that relate to your local market.
3. Use all 30 hashtags that Instagram allows.
4. Use Instagram search for hashtag research.

Optional Instagram Strategy: (55:05)
Create a personal account to get inspired by other photographers so that your business account is following and engaging with your target market.

Links:
christinetremoulet.com
instagram.com/christinetremoulet
goinstalocal.com
christinetremoulet.com/instalocal
ChristineTremoulet.com/hashtastic

Bonus Content:

Do you find yourself questioning how to define your brand position while listening to the Brand Position section of our Bokeh Podcast interviews?

In this bonus clip from episode 338 with Christine Tremoulet, we take a deeper dive into the topic of brand position. Check out this 30 minute conversation where Christine shares practical, actionable, and inspirational advice on defining your brand position!

Episode 337: How to Incorporate Video Services into Your Photography Brand – Benjamin Davis

video services

As a photographer, are you intimidated by the idea of adding video services to your brand?

In episode 337 of the Bokeh Podcast, Benjamin Davis of Yamean Studios joins us to discuss the benefits of adding video as not only a service, but as a marketing tool. Listen in as he shares a few fun and simple ways you can get started with creating video content at your next session!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Make engaging branded content and thoughtful films centered around experience, energy and perspective. Emotional connection through storytelling; by touching the heart, you can move the mind.

Advice for Photographers: Don’t rush the process. (13:58)

Technique for Time: Dedicate the first 3 hours of the day to you and your family. (18:30)

Content Recommendations: The Studio Sherpas? Podcast (21:12)

Videographer vs. Cinematographer (23:57)

The Gear Bag: Cheezits, Christmas lights, and prisms. (25:35)

Detriment if You Don’t Incorporate Video Into Your Brand:
1. Google loves video for the purposes of SEO
2. Video appeals to mobile users.
3. Encourages social shares.
4. Video is psychological with story telling.

Multitasking on Wedding Days (35:16)

Adding Video to Your Photography Business: 
1. Use a mic to get the audio from your session.
2. Put your photos into a slideshow with audio in Final Cut Pro
3. Do some behind the scenes videos during sessions. (Film in horizontal and adjust for other platforms in post).
4. Do testimonials after a session is over.

“By 2021, 87% of the internet will be video.”

Programs & Equipment Mentioned:
Final Cut Pro X – apple.com/final-cut-pro
Filmic Pro – filmicpro.com
GoPro Hero 8 – bit.ly/bp-goprohero8
Lab Mic: Tascam DR 10-L – amzn.to/2PX1ifm
instamic.io

Links:
dopeweddingfilms.com
yameanstudiosfilms.com
instagram.com/yameanstudios
facebook.com/groups/envysion
Workshop: yameanstudiosfilms.com/education

Episode 335: Building Brand Awareness – Kat Schmoyer

brand awareness

Have you developed a plan for marketing and building brand awareness for your business? Are you lost on where to begin?

In episode 335 of the Bokeh Podcast, Kat Schmoyer discussed the most important principals to consider when developing your brand awareness. Listen in as she shares how these 3 principals have allowed her to successfully build brand awareness for the Creative at Heart Conference, Dear Sweetheart Events, and her personal brand, Kat Schmoyer.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

About Kat’s Businesses (1:51)
creativeatheartconference.com – Creative at Heart Conference & Membership Community
dearsweetheartevents.com – Wedding Planning Company
katschmoyer.com – Coaching & Blogging

Principal for Customer Experience: Figure out what is your ‘overdeliver.” Serve your clients well within capacity of the package they book. (4:48)

Brand Position: We work with Type A brides, who understand their plan and need a best friend to execute it. (9:25)

Technique for Time: Plan out themed days for batching content. (12:38)
Monday – Catchall and Planning Day
Tuesday – Marketing and Content Creation Day
Wednesday – Project Management Day
Thursday – Appointment Days
Friday – Client Project Days

Finding Inspiration: When you take a step back from your business. (20:56)

Kat’s Approach to Quarterly Planning (21:50)

Book Recommendations: (23:20)
Deep Work by Cal Newport – bit.ly/bp-deepwork
Digital Minimalism by Cal Newport – bit.ly/bp-digitalminimalism

Check out bokehbookshelf.com >>

Tools Mentioned for Your Business:
quickbooks.intuit.com
analytics.google.com

Important Principals to Develop Brand Awareness of Your Company: (33:37)
1. Know your people and repel the rest.
2. Don’t be afraid of hearing no while you’re building your brand.
3. Knowing that you will need to put your CEO hat on with delegation and outsourcing.
Bonus: Bring on an admin assistant, because that will be the easiest to start delegating.

Virtual Assistant Companies:
rocksolidassistants.com
meetpepper.ca

Links:
katschmoyer.com
instagram.com/katschmoyer
Trello.com

Episode 334: How to Attract Kind, Happy Clients – Rachel Mandel

attract kind, happy clients

Wouldn’t it be ideal to only attract ideal clients that align with your core values?

In episode 334 of the Bokeh Podcast, Rachel Mandel discusses the motivation to change her brand messaging and marketing efforts to attract kind, happy clients. Listen in as she shares the updates she made in her brand, along with techniques for converting those potential ideal clients into loyal customers.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: I help you to see your natural glow as fine art, incorporating cheerful attitudes to see your beautify internally and externally. (2:25)

Rachel’s Family History & Connection to Photography (11:20)

Advice for Photographers: Keep everything legal and documented. (13:52)

Technique for Time: Edit photos immediately after taking them. Flag the images, create a new smart collection, and edit from there. (19:29)

Content Consumption: Online education and using her Masters Degree to apply it. (22:49)

Book Recommendation: Handbook on the Psychology of Pricing – bit.ly/bp-psychologyofpricing (25:30)

The Gear Bag: LED Pen with strip of white lights for photographing rings. bit.ly/bp-ledpen (27:12)

Rachel’s Experience with Unhappy Clients (29:36)

Making the Shift to Attract Kind, Happy Clients (32:08)

Facebook Ads Interests: Promote Social Justice and Promote Gratitude (32:08)

The Motivating Factor (33:05)

Education to Help with the Shift: (34:21)
Pia Silva – badassyourbrand.com
Sales Trainings

Messaging: I thrive on making the most important moments of your life timeless, bright, and stress free. (36:06)

Previous Messaging: All about Rachel. (37:31)

Searching for Rachel’s Ideal Clients (40:36)
Facebook Ad Targeting: Promote Social Justice, Gratitude, and Values that Align with Yours
Facebook Ad Targeting by Wedding Interests: The Knot, Wedding Wire, Style Me Pretty, etc
Further Targeting: Engaged Couples

Important Trait of A Successful Sales Person: Shut Up & Listen – Understand what your client wants and thoughtfully respond while taking notes.

Questions for Your Potential Clients: (44:34)
Always end an email or phone call with a low-commitment question.
Checking in every couple of days.

Links:
mandelettephoto.com
instagram.com/mandelette
Expensify.com
quickbooks.intuit.com
amyandjordan.com
Building a Storybrand – bit.ly/bp-storybrand