Episode 439: How to Design an Effective Google Ad Campaign – Yaneck Wasio

google ad campaign

We’ve talked about the variety of ways you can advertise and market your photography business on the Bokeh Podcast. We’ve even shared how to set up Google Ad Campaigns in previous episodes,.

In today’s episode, our special guest, Yaneck Wasio, joins us for another episode to share how to design an effective Google Ad Campaign that converts! Listen in as he guides us through 5 principals to a strong ad campaign!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Actively listen (5:08)

Getting Started with Google Ads (8:44)

Advantages of Google Ads (10:51)
– Your audience is actively searching for your services.

Disadvantages to Google Ads (13:28)
– They can be more expensive than FB Ads

Google Search vs Google Display Ads (13:50)

5 Principals of a Strong Google Ad Campaign (20:31)
1. Keywords
2. Ad Copy
3. Monitoring
4. Landing Page
5. Email & Communication Follow Up

Keywords (21:21)
Broad Terms
Keywords
Negative Keywords

Writing Good Copy for Ads (27:14)

Adwords Campaign Structure (27:53)
Campaigns > Ad Sets > Ads

Monitoring Ads (34:07)
1. Keyword Monitoring
2. Ad Performance
3. Google Ads w/ Google Analytics

Setting Goals (37:46)

Landing Pages (41:42)

Follow Up via Email (47:08)

Links
wasiophotography.com
instagram.com/wasio
headshothotsauce.com
Episode 310: The Art of Print Sales
Episode 43: How to Move Into a New Market

Episode 429: 4 Questions for Better Copy – Kaitlin Senter

better copy

What if I told you that your copywriting could be amplified by answering four simple questions?

In episode 429 of the Bokeh Podcast, Kaitlin Senter, conversion copywriter and strategist, joins us to discuss the importance of copy and conversion on all mediums in your business. Listen in as she shares the four questions to ask yourself to take your copy to the next level!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help small creative businesses put an end to the guesswork. Taking their copy from “well, it’s paying the bills” to breaking sales records. (2:37)

Customer Experience: Listen well and pair that with open and clear communication. (4:27)

Technique for Time: (11:54)
– Batch working
– Time Blocking

Outsourcing/Delegation: Design work. (15:58)

Book Recommendations: The Writer’s Diet (17:54)

Bokehbookshelf.com

The Jobs to Be Done Concept (19:43)
Concept by Clayton Christenson
Joanna Weaves – Copyhackers.com

Four Main Questions to Ask: (21:44)
1. What is the push?
2. What is the pull?
3. What is the anxiety?
4. What is the habit?

Communication (33:17)

Links
strikingconversation.com
instagram.com/kaitsenter

Episode 399: Book More Clients With Video on Your Phone – Lee Bradshaw

video on your phone

Did you know you don’t have to use professional gear to incorporate video into your business’ marketing efforts?

In episode 399 of the Bokeh Podcast, Lee Bradshaw of Simple Video School shares how you can start creating quality video content from your phone right now! Listen in as he describes 5 ways to grow your business using video, what to avoid when recording, and the type of content to create!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help people connect with their audience and make more sales using simple video from their phone. (2:06)

Customer Experience: Serve your clients well. (5:21)

Technique for Time: Create a time that is dedicated to you and rest. (16:01)

Delegation/Outsourcing: Copywriting and graphic design (25:14)

Book Recommendations: (34:57)
Building a Storybrand – bit.ly/bp-storybrand
Grace Over Grind by Shae Bynes – bit.ly/bp-graceovergrind

Why Videos? (38:54)

Why Phones? (43:54)

 

Platforms for Video: (50:50)
Introduction Video
Video Series on a Topic
Email Communication
Text Message Communication
Frequently Asked Questions Section

What to Avoid in Video: (56:11)
Being Fake
Rambling
Negative Talk

3 Ways to Grow Your Business Today Using Video From Your Phone (1:02:59)
1. Answer questions that people have.
2. Share stories of your clients or your life.
3. Share about your process and client experience.

Links
simplevideoschool.com
instagram.com/simplevideoschool
Scary Close – bit.ly/bp-scaryclose
Ad Zombies – adzombies.com
Rayedwards.com
BombBomb.com

Episode 388: Sales Funnels for Photographers – Humberto Garcia

sales funnels

Are you searching for the perfect sales funnel to turn your audience into paying customers?

In episode 388 of the Bokeh Podcast, Humberto Garcia of The Digital Marketing Studio joins us to discuss advertising platforms and successful sales funnels for photographers! Listen in as he shares 3 principles to sales funnels that convert!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Motorcycles (1:28)

Humberto’s Background in the Marines (4:36)

Customer Service: Being obsessed with your product or craft. (17:03)

Brand Position: Marketing agency for photographers with open communication and transparent results. (20:53)

Technique for Time: Delegate to a team of people with the 2 hour day. (25:58)

Delegation/Outsourcing (30:42)

Book Recommendation: Self educate in all free resources. (37:16)

Sales Funnels in the Photography Industry (40:17)

Three Principles to Sales Funnels (49:15)
1. Message
2. Dissemination
3. Conversions

Advertising Platforms for Photographers (60:05)
Facebook – Non-lifetime Events (Families, Boudoir, Children Sessions)
Google – Lifetime Events

Links
thedigitalmarketingstudio.com
photographytoprofits.com
hgphotographer.com

You may also enjoy this Google advertising episode:
google ads

You may also enjoy these Facebook advertising episodes
:
facebook ads Facebook Ads with Chip Dizard Facebook Ads

Check out other episodes from our social media category >>