Episode 251: Reaching Your Clients Through Venues – Joe Dantone

venues-joe-dantone

Have you considered the positive impact your relationship with wedding venues can have on your photography business?

In episode 251 of the Bokeh Podcast, Joe Dantone discusses how networking with wedding venues can be an amazing asset in your marketing plan. Listen in as he shares how prioritizing these relationships has resulted in more booked weddings than any other referral source.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Have time to decompress with someone in your life before your day starts and set aside a special day each week with your family. (4:12)

Content Recommendations: Chase Jarvis & Pye Jirsa (6:48)

Advice for Photographers:
1.Make sure you have a good accountant. (10:30)
Bonus: Check out Joe’s accountant, Mike Clipper, on the Bokeh Podcast here: bit.ly/bp-153
2. Always ask questions, listen and observe, try new things and fail to learn. (11:22)

Brand Position: Documenting genuine moments, creatively. (14:11)

The Gear Bag: “The Frankenstein” (18:29)
Manfrotto Nano Clamp: bit.ly/bp-manfrotto
Phottix US-A3 Ball Head: bit.ly/bp-phottixswivel

Joe’s Business Backstory (22:54)

Why Venues? The first place that most couples go during wedding planning is their venue. If that venue recommends you, they already have a significant amount of trust in you. (24:25)

How to Stand Out With Venues: (31:15)
1. Follow Up with the Venue: Right after the wedding is done, send the coordinator an email letting them know that you’ll send the images over shortly to use with an appreciation note.
2. Show Up and Connect: Hand deliver the images so you can put your face out there.
3. Give in Appreciation: Deliver a thank you gift at the end of the year as an Thank You

Links:
joedantone.com
Instagram.com/joedantone_photography
fb.com/joedantonephotography
dantonecreative.com
instagram.com/dantone_creative
instagram.com/jdpfamilies

Episode 248: Going Pro Without Getting Overwhelmed – Kishia Saffold

Going Pro - Kishia Saffold

Are you preparing to turn your photography hobby into a professional business, yet worry about getting overwhelmed?

In episode 248 of the Bokeh Podcast, Kishia Saffold of Short Stuff Photography discusses the workflow, systems, and marketing tips you need to implement into your business to avoid that feeling of overwhelm!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Waking up at 4AM to go to the gym will keep you disciplined in all areas of your life. (2:33)

Book Recommendation: Think and Grow Rich by Napolean Hill – bit.ly/bp-thinkrichgrow (11:20)

Advice for Photographers: Don’t buy everything you see on youtube. (15:33)

Brand Position: Making people who aren’t photogenic feel comfortable in front of the camera with professional makeup and quick turn-around times. (17:59)

The Gear Bag: Prism (22:05)

Proudest Moment: Voted Best Photographer in her area last year.

Systems for an Efficient Business: (29:54)
tailwindapp.com
dubsado.com
paypal.com
dropbox.com
zoom.us

Marketing Tips for Photographers: (38:07)
1. Consistently Posting on Social Media
2. Television
3. Networking Opportunities

Links:
Shortstuffphotography.com
fb.com/shortstuffphotography
instagram.com/shortstuffphoto
orangetheoryfitness.com

Episode 226: Snapshot: Facebook Ads – Chip Dizard

Facebook Ads with Chip Dizard

Are you ready to strategically place your photography brand in front of your ideal clients online?

In episode 226 of the Bokeh Podcast, Chip Dizard reveals the benefits of Facebook advertising and how to easily market to potential clients! Listen in as he shares three simple ways you can improve your Facebook advertising campaigns today!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Helping people tell their story and assisting creators create.

Advice for Photographers: Know your customers are so you can focus on your target market.

The Gear Bag: Canon 24-70mm 2.8

3 Ways to Improve Your Facebook Ads:
1. Know who your customer is.
2. Know what cold traffic is and how to approach those people.
3. Offer something of value for free.

“The sweetest thing for someone’s ears is to hear their name and know that you know them.”

Links:
chipdizard.com
Chipdizardweddings.com
instagram.com/chipdizard
chipdizardweddings.com/fbadsimpact
wppiexpo.com
Showit.co
tomayiacolvin.com
tomayiacolvineducation.com/thecookout2019
chipdizardweddings.com/moments
garyvaynerchuk.com
Jab Jab Jab Right Hook by Gary Vaynerchuk: bit.ly/bp-jab

Episode 223: The 5 Biggest Mistakes You’re Making With Facebook Ads – Jordan Jones, Nathan, Heather, & Rich

Are you ready to start advertising your business on Facebook, but have no idea where to start??

In episode 223 of the Bokeh Podcast, our special guest, Jordan Jones shares the five biggest mistakes that photographers make with facebook ads, and what to do instead. If you’re ready to take the next step in your advertising efforts, this episode is for you!

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast
peteandjordan.com
@peteandjordan

February’s Workflow Wednesday Theme: Marketing & Advertising

3 Basic Components of a Facebook Ad:

1. Capture Attention
2. Offer a Unique Value Proposition
3. Convert

The 5 Biggest Mistakes People Make When Advertising on Facebook (And What to Do Instead):

1. They Use Boosted Posts (Instead: Use the feature-rich Facebook Ads Manager.)

2. They Don’t Establish the Right Objective…or Any Objective at All (Instead: Be clear about what you’re trying to accomplish with your business, and take advantage of Ads Manager to choose a relevant objective.)

3. They Don’t Use the Facebook Pixel (Instead: Use it! It only takes a few minutes to install!)

4. They Only Target Cold Traffic (Instead: Develop a retargeting campaign to follow up with those that saw your first ad, in order to build on the message communicated in that ad.)

5. They don’t Analyze Their Data (Instead: Capture it using the Facebook Pixel, and use the data to make intelligent marketing decisions.)

Links:

Petapixel’s Article About Apple’s Use of the Word Bokeh
Purpose-Driven Profit Facebook Group
Fuji Instax Mini 9 Camera
Fuji Instax Printer
Installing Your Facebook Pixel (blog post)
Choosing the Right Facebook Ad Campaign (blog post)