Episode 270: Leveraging Pinterest to Grow Your Photography Business – Sharee Davenport

Pinterest to Grow Photography Business - Sharee Davenport

Have you considered the potential marketing opportunities you could have on Pinterest’s searchable platform?

In episode 270 of the Bokeh Podcast, Sharee Davenport guides us through the effective benefits of leveraging Pinterest as more than just a social media platform. Listen in as she shares the primary principles to effectively using Pinterest, along with quick tips ensure your pins are seen!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Colorado (1:30)

Photographing: Weddings & Elopements (1:30)

Brand Position: Building strong relationships with clients. (2:16)

Advice for Photographers: Stop trying to curate who you are to be who you think people want you to look like. (9:12)

Technique for Time: Working Monday-Friday while her son is in school. (12:55)

Book Recommendations: How to Win Friends and Influence People (17:08)

The Gear Bag: Boutonnière Pins (19:02)

Benefits of Pinterest:
1. Drive traffic to your site.
2. Get found based on keywords for inspiration, planning, venues you’ve shot at, etc.

Pinterest Keyword Tips: Add alt-text keywords to your photos (Blogstomp, WordPress, Narrative, Lightroom, etc.) Bonus: Adding it in before Pinterest will help you with SEO and Pinterest. (30:09)

Principles to Effectively Using Pinterest: (31:17)
1. Use strong searchable keywords in your pins.
2. Stop following the 80/20 rule unless you’re a blogger or influencer.
3. Funnel users to a specific page on your website.

Quick Tips: (31:17)
1. Turn your Pinterest into a business account and move anything that doesn’t backlink to your website to a secret board.
2. Utilize the 500 characters for your alt text.

Links:
Shareedavenport.com
instagram.com/shareedavenport
facebook.com/shareedaveportphotographer
pinterest.com/shareedavenport/pins
analytics.google.com
hustleandflow.net
evolveworkshops.org

Episode 258: Video Marketing Trends in 2019 – Anesha Collins

Video Marketing with Anesha Collins

Are you taking advantage of the benefits of video marketing for your business?

In episode 258 of the Bokeh Podcast, Anesha Collins discusses the video marketing trends in 2019 that you should be incorporating into your business. Listen in as she shares the advantages of video marketing, the steps to implement video into your business, and the tools that will help you succeed.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Did you know? Bokeh comes from the Japanese word Boke meaning blur. (1:24)

“Video can speed up the know, like, and trust factor tremendously.” (13:47)

Advice for Photographers: Never stop learning. (20:17)

Technique for Time: Video Marketing – Following Anesha’s theory, if 3 clients are asking the same question, then it needs to become a video for reference. (27:29)

Book Recommendations:
Building a Storybrand – bit.ly/bp-storybrand (25:03)
Purple Cow – bit.ly/bp-purplecow (35:30)
Six Figure Woman – bit.ly/bp-6figwoman (35:49)
Bonus from Nathan: This Is Marketing by Seth Godin – bit.ly/bp-thisismarketing (37:57)

The Gear Bag: Silver platters, small plates, and other props for detail shots. (38:30)

Advantages of Video Marketing: You’ll have an organic reach on social media that you won’t have to spend money to get. (41:30)

Connecting through Video on Your Site: Show your clients who you are, how you work, and what your portfolio looks like through an overview video on your site. This can help set expectations on what to expect when they book you. (44:24)

Anesha’s Niche: Bright, Clean, & Soul-touching (49:50)

2019 Trends in Video Marketing: (55:23)
1. Live Streaming: Facebook Live and Instagram Live
2. IG TV
3. Blogging with video, overview, and/or a text transcription.

Live Streaming Tools: eCam Live and loola.tv (55:23)

“On social media, we get to the point where there is inauthenticity in your authenticity.” – Josh Medlin. (1:04:17)

Steps to Implement Video into Your Business: (1:09:16)
1. Tap into a resource that will guide you the right way.
2. Take a video marketing quiz/assessment.
3. Start using Instagram stories immediately! Find a challenge to participate in if you don’t know where to start.

Content Categories: Create 3 pillars of content categories with sub-categories for each to pull from. (1:13:31)

Links:
unashamedimaging.com
Instagram.com/unashamedimaging
Learn with AC Collective – unashamedimaging.com/education
instagram.com/learnwithac
Facebook Group: bit.ly/learnwithac
Video Marketing Quiz: unashamedimaging.com/education
Contact Nathan: nathan@photographersedit.com
Feedly.com
Loom.com
Chip Dizard’s Episode: bit.ly/bp-226
Karen Julia’s Episode: bit.ly/bp-243

Episode 251: Reaching Your Clients Through Venues – Joe Dantone

venues-joe-dantone

Have you considered the positive impact your relationship with wedding venues can have on your photography business?

In episode 251 of the Bokeh Podcast, Joe Dantone discusses how networking with wedding venues can be an amazing asset in your marketing plan. Listen in as he shares how prioritizing these relationships has resulted in more booked weddings than any other referral source.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Have time to decompress with someone in your life before your day starts and set aside a special day each week with your family. (4:12)

Content Recommendations: Chase Jarvis & Pye Jirsa (6:48)

Advice for Photographers:
1.Make sure you have a good accountant. (10:30)
Bonus: Check out Joe’s accountant, Mike Clipper, on the Bokeh Podcast here: bit.ly/bp-153
2. Always ask questions, listen and observe, try new things and fail to learn. (11:22)

Brand Position: Documenting genuine moments, creatively. (14:11)

The Gear Bag: “The Frankenstein” (18:29)
Manfrotto Nano Clamp: bit.ly/bp-manfrotto
Phottix US-A3 Ball Head: bit.ly/bp-phottixswivel

Joe’s Business Backstory (22:54)

Why Venues? The first place that most couples go during wedding planning is their venue. If that venue recommends you, they already have a significant amount of trust in you. (24:25)

How to Stand Out With Venues: (31:15)
1. Follow Up with the Venue: Right after the wedding is done, send the coordinator an email letting them know that you’ll send the images over shortly to use with an appreciation note.
2. Show Up and Connect: Hand deliver the images so you can put your face out there.
3. Give in Appreciation: Deliver a thank you gift at the end of the year as an Thank You

Links:
joedantone.com
Instagram.com/joedantone_photography
fb.com/joedantonephotography
dantonecreative.com
instagram.com/dantone_creative
instagram.com/jdpfamilies

Episode 248: Going Pro Without Getting Overwhelmed – Kishia Saffold

Going Pro - Kishia Saffold

Are you preparing to turn your photography hobby into a professional business, yet worry about getting overwhelmed?

In episode 248 of the Bokeh Podcast, Kishia Saffold of Short Stuff Photography discusses the workflow, systems, and marketing tips you need to implement into your business to avoid that feeling of overwhelm!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Waking up at 4AM to go to the gym will keep you disciplined in all areas of your life. (2:33)

Book Recommendation: Think and Grow Rich by Napolean Hill – bit.ly/bp-thinkrichgrow (11:20)

Advice for Photographers: Don’t buy everything you see on youtube. (15:33)

Brand Position: Making people who aren’t photogenic feel comfortable in front of the camera with professional makeup and quick turn-around times. (17:59)

The Gear Bag: Prism (22:05)

Proudest Moment: Voted Best Photographer in her area last year.

Systems for an Efficient Business: (29:54)
tailwindapp.com
dubsado.com
paypal.com
dropbox.com
zoom.us

Marketing Tips for Photographers: (38:07)
1. Consistently Posting on Social Media
2. Television
3. Networking Opportunities

Links:
Shortstuffphotography.com
fb.com/shortstuffphotography
instagram.com/shortstuffphoto
orangetheoryfitness.com