Episode 472: How Personal Branding Trumped a Marketing Budget – Brittney

Personal Branding Over Marketing Budget

Marketing budgets are tight for new business owners, but what if you could bring in new clients without spending a dime on marketing?

In episode 472 of the Bokeh Podcast, Brittney shares how she leveraged personal branding to make $6K a month as a brand new, part-time photographer while spending $0 on marketing.  Listen in to hear her 5 strategies for booking clients without a marketing budget.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position:  (5:41)
Helping female entrepreneurs grow their business and brand through strategic brand photography that captures their authenticity and authority in their industry.

Client Experience:  (14:44) Clear communication and setting expectations are crucial to an enjoyable and successful experience.

Outsourcing/Delegation: Website and Editing (25:21)

Book Recommendations: (29:12)
The Defining Decade: Why Your 20’s Matter by Meg Jay

Biggest lessons  learned from starting a business in her 20’s (33:24)

Mindset shift from victim to  victor through self development  (37:15)

What is personal branding? (47:31)

5 ways to book clients without a marketing budget: (49:05)
1. Show your face and show up on social media
2. Use yourself and your own success as an example
3. Give expert advice and inspirational content ahead of time
4. Networking
5. Creating an online community

Links:
https://brittneyjeanphotography.com
https://www.instagram.com/brittneyjeanphotography
Facebook.com/brittneyjeanphoto
Marketing Made Simple by Donald Miller

Episode 468: How to Create a Better Monthly Newsletter – Gustavo Fernandez

Monthly Newsletter

Does your monthly newsletter give off the vibe of being a stuffy suit and tie or soft, warm PJ’s?  Finding the balance between providing value as a professional and connecting on a personal level may feel overwhelming.

In episode 468 of the Bokeh Podcast, Gustavo Fernandez breaks down how he uses his monthly newsletter to provide his clients with relevant information, while also inviting them into his personal life. Listen in as he shares the components of his newsletter as well as the reasons why he does not include a call-to-action for his readers.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Deeper Conversations (1:00)

Client Experience: (4:23)
1. Being memorable to your clients.
2. Putting yourself in your clients’ shoes.

Why Send a Newsletter (14:31)
1. Keep building a relationship with my clients. (14:56)
2. Reminds them of what I do. (15:39)
3. It’s for me. (16:05)

How Gustavo Plans Content for His Monthly Newsletter (16:10)
1. Look back through my Google Photos for the Last Month
2. Look through Calendar
3. Look through Lightroom

Staying Top of Mind for Clients (18:48)

Email Metrics Aren’t Everything (20:36)

Segment from Gustavo’s Newsletter (23:06)
A two-hour drive southeast put me in the company of a few friends who were gathering for a holiday party. We enjoyed an evening at Wave, an outdoor restaurant set within 1 Beach Club. Wave features a modern sea-to-table concept that takes the meanings of fresh, organic, and dining to entirely new levels.

What I liked most was the Tulum vibe present within the restaurant. The design included repurposed furniture that strongly complemented the outdoor beachfront.

Equally as beautiful was the waterfront apartment my gracious host, Alicia, opened up to me for my stay. I was so inspired by the beauty and balance of the design that I decided to start looking for a similar style of residence for when I return in January to (finally) settle in.

Components of Gustavo’s Newsletter: (24:58)
1. Headshots
2. Featured Headshot Event or Corporate Event
3. Personal Story
4. Something Fun – Shower Thoughts

Outsourcing Your Writing to an Editor (25:29)

Personal vs. Oversharing (28:59)

Gustavo’s Newsletter Shower Thoughts (31:10)
Here are a few things we think about without actually thinking about…
– Even though Uber drivers drive a car all day, they walk to work.
– One day soon, there will be kids who have no idea why we associate the sound “cha-ching” with money.
– Crickets are pretty damn loud to be the symbol of silence.
– Having a dead animal in your fridge is disturbing and disgusting. Having cut pieces of a dead animal is fine.
– Most board games have one winner and multiple losers. Jenga has one loser and multiple winners.
Reference: https://www.reddit.com/r/Showerthoughts

Why does Gustavo not include a Call to Action in his Newsletters? ( 33:57)
1.  Being Top of Mind is the #1 Goal
2.  Be like Coca-Cola! “We’re here whenever you’re ready”
3.  Brand Awareness over CTA

Links:
Instagram.com/gustavofernandez
facebook.com/gustavofernandezphotographer
gustavofernandez.com
Episode 275: Building a Recurring Business Model
Zebra Pen
How to Win Friends and Influence People by Dale Carnegie
Loom.com
Facebook’s Ad Updates March 2021 (iOS 14)
Gustavo’s Writer: https://jasminwrites.com/
The Hustle Newsletter: https://thehustle.co/?ref=2789bee212

Episode 462: How to Use Clubhouse – Devin Robinson

clubhouse

Whether you’ve been lurking in Clubhouse rooms for a while or just hesitant to download the app, there is an opportunity to learn and grow on this trending social media platform.

In episode 462 of the Bokeh Podcast, Devin Robinson joins us to discuss the pros and cons of Clubhouse, along with how to use it in your business. Listen in as he shares what his experience has been on the app over the last two months!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Integrity in Business (4:47)

What is Clubhouse? (12:39)

Managing Time Around Clubhouse (29:14)

Selecting Educators in Your Room & Good Moderation (34:16)

Long Game in Clubhouse (41:20)
1. Resources & Sales
2. Vendor Relationships

Hope for Photographers on Clubhouse (45:34)
Find the right group of people to hang out with

Searchable Bios on Clubhouse (47:44)

Grab Your .club Domain (49:25)

Links
Weddingtips.club
Clubhouse: @devinrobinson
Instagram.com/anchorandveil
Parks & Rec

Episode 459: The Importance of a Licensing Mindset – Adam Taylor

licensing

Are you missing out on potential revenue by giving away your images to clients instead of licensing them?

In episode 459 of the Bokeh Podcast, Adam Taylor joins us to share how a licensing mindset can increase your business’ profitability and client base. Listen in as he shares the avenues and workflows for licensing your images, as well as how to approach potential clients with the option to license them.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Get to Know Adam (1:17)

The Seven Layers of Why (3:02)

Brand Position: I help interior designers, architects, builders, and home product companies build their brand and tell their story through high-end photography. (9:35)

Technique for Time: Notes App Called Get To Do (18:57)

Outsourcing/Delegating: Lead Generation & Virtual Assistance on Upwork.com (23:31)

Book Recommendations: Secrets of the Millionaire Mind (27:20)

Bokehbookshelf.com

Licensing Mindset: A way of looking at and thinking of your photography work that allows you to keep thinking, who would this image be valuable to? (30:32)

Avenues for Licensing (43:17)
1. Become a contributor on a stock photography site.
2. Directly involved parties.
3. Third parties who are not directly involved.

Adam’s Current Workflow (50:40)
1. Sends client a rate sheet (pricing, process, and licensing usage).
2. Sends client deposit invoice (job description and overview of agreement).
3. Once booked, they get another copy of their agreement as a reminder.

Approaching Companies to Sell Licenses (55:32)

Links
Licenseyourphotos.com | 25% off with code: bokeh
adamtaylorphotos.com
instagram.com/adamtaylorphotos
thelawtog.com

Contract Episodes:
Episode 453: Contracts: Protect Yourself During Uncertain Times – Samantha Clarke
Episode 405: From Amateur to Professional: Important Considerations – Magi Fisher
Episode 130: 5 Steps to Legal Success for Photographers – Paige Griffith