Have you developed a plan for marketing and building brand awareness for your business? Are you lost on where to begin?
In episode 335 of the Bokeh Podcast, Kat Schmoyer discussed the most important principals to consider when developing your brand awareness. Listen in as she shares how these 3 principals have allowed her to successfully build brand awareness for the Creative at Heart Conference, Dear Sweetheart Events, and her personal brand, Kat Schmoyer.
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About Kat’s Businesses (1:51)
creativeatheartconference.com – Creative at Heart Conference & Membership Community
dearsweetheartevents.com – Wedding Planning Company
katschmoyer.com – Coaching & Blogging
Principal for Customer Experience: Figure out what is your ‘overdeliver.” Serve your clients well within capacity of the package they book. (4:48)
Brand Position: We work with Type A brides, who understand their plan and need a best friend to execute it. (9:25)
Technique for Time: Plan out themed days for batching content. (12:38)
Monday – Catchall and Planning Day
Tuesday – Marketing and Content Creation Day
Wednesday – Project Management Day
Thursday – Appointment Days
Friday – Client Project Days
Finding Inspiration: When you take a step back from your business. (20:56)
Kat’s Approach to Quarterly Planning (21:50)
Important Principals to Develop Brand Awareness of Your Company: (33:37)
1. Know your people and repel the rest.
2. Don’t be afraid of hearing no while you’re building your brand.
3. Knowing that you will need to put your CEO hat on with delegation and outsourcing.
Bonus: Bring on an admin assistant, because that will be the easiest to start delegating.