Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!
In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.
In episode 339 of the Bokeh Podcast, Nathan chats with Kristin Amaro, a family, newborn, and milestones photographer in middle Tennessee to develop a unique brand position to add value to her marketing efforts.
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Brand Position Introduction (1:42)
What is a Brand Position?
Benefits of Brand Position
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Market: Middle Tennessee (3:45)
Specializes in: Families, Newborns, and Milestones (5:30)
The Struggle with a Unique Value Proposition (8:06)
Meaning of Business Name: AFH – All For Him (9:45)
Why Kristin Started a Photography Business (12:36)
1. Giving her clients a gift that they can’t give themselves.
2. The art aspect of photography
3. Financial Security
Personal vs. Professional Strengths (25:52)
Top 3 Strengths (26:47)
1. Self Awareness
2. Self Motivation
Nathan’s Brand Messaging & Visual Suggestions: (37:38)
Helping You Commemorate Family Milestone With/Through Beautiful Photographs
Building a Storybrand
Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!