Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.
In episode 401 of the Bokeh Podcast, Julie Gile, a Green Bay brand photographer, joins us to discuss potential brand positions that highlight how she uses photography to help businesses tell their story and strategically convert new clients.
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Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Brand Position: Impactful photographic marketing involving brand strategy and photography. (4:45)
Why Julie Got Started in Photography (14:5)
5 Ways to Establish a Clear & Distinct Brand Position:
1. Be first to own a position
2. Offer a service that doesn’t exist
3. Offer a variation of a service
4. Name a target market
5. Present a unique message
Potential Brand Position:
I Tell Your Brand’s Story with Strategic Photographs
(Subtext: Impactful Brand Photography to Convert Your Next Client)
Want to learn more about the importance of a brand position?
Listen to this episode >>
Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!