Episode 387: Brand Position Consultation – George Turner Bowman IV

Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.

In episode 383 of the Bokeh Podcast, George Turner Bowman IV joins us to discuss refining his brand position to stand out from his competition while sharing his mission to serve his clients. Listen in as Nathan discusses how George can adjust his website and messaging to better reflect his brand position.

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Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Current Brand Position: Florida wedding photography made affordable, stress-free, and fun. (9:30)

Unique Value Proposition (14:05)

Affordable Photography in the Industry (14:21)

Why George Started a Photography Business (21:01)
1. To do something he loves
2. To be his own boss
3. To have purpose

George’s Competition (21:47)

Potential Brand Position: Everyone Deserves Professional Photos

Links
gtbivphotos.com
instagram.com/gtbiv_photos
Jason Brewer’s article
Building a Storybrand – bit.ly/bp-storybrand
Start with Why – bit.ly/bp-startwithwhy

Want to learn more about the importance of a brand position?
Listen to this episode >>

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Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!

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Check out previous brand position consultation episodes!

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