Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!
In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.
In episode 339 of the Bokeh Podcast, Nathan chats with Ashlee Hamon, a photographer in Tampa Bay, to start brainstorming a potential unique brand position for her business. While not every consultation will end in a definitive brand position, we’re focused on getting photographers thinking about setting themselves apart from their competition.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
What is a Brand Position?
Benefits of Brand Position
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Catch Up w/ Ashlee (2:43)
About Ashlee’s Business (8:18)
Years in Business: 8
Located in: Tampa Bay, FL
Current Brand Position: Specializes in vibrant wedding, engagement, maternity, and branding portraiture. (9:59)
The Importance of the Word Creative (12:09)
What Sets Ashlee Apart: Colorful Aesthetic & OCF Knowledge (13:01)
Tip for Brand Position: Don’t focus on the technical aspect, because it isn’t as important to your clients. (14:57)
Top Strengths (15:56)
Willingness to Fail
Favorite Things About Photography: (34:45)
Interacting with People
Capturing Significant Moments
Researching Competition (38:14)
Contrasting Ashlee’s Brand to the Competition (47:24)
Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!