Episode 303: How to Leverage IGTV for Your Business – Anesha Collins

IGTV

Does overthinking your strategy for IGTV cause you to avoid using it altogether?

In episode 303 of the Bokeh Podcast, Anesha Collins joins us for a second video marketing episode to discuss the benefits of IGTV. Listen in as she shares how to easily develop content for your channel, along with creative ways to leverage Instagram’s platform!

Bonus: She’s even sharing how you can get the swipe up feature without having 10k followers on Instagram!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Learn more about Anesha: Episode 258 (1:11)

Anesha’s Processing (3:17)

Editing Skin Tones (10:09)

Introduction to IGTV (17:00)
IGTV app

Anesha’s IGTV Channel: instagram.com/unashamedimaging/channel

Adding to IGTV from Desktop: (19:48)
1. Log into IG and go to your IGTV channel.
2. Click the upload button.
3. Add new IGTV video (within length and size parameters of IGTV).
4. Add the cover, details, description, feed preview, and share to FB Page. TIP: Save it as a draft.

Video Length Limits on Instagram: (21:52)
Stories – 15 seconds
Feed – 60 seconds
IGTV – 15 minutes from phone and 60 minutes from web.

Feed to IGTV Preview Feature: Make the first 60 seconds of your preview compelling enough to get people to your IGTV video. (22:27)

Three Benefits of IGTV:
1. You already have a following on Instagram (unlike starting new on youtube).
2. Consumers are ready to buy on Instagram, but learn on Youtube.
3. If you have less than 10k followers, you can get the Swipe Up feature.

“Scared money doesn’t make money” – Britney Han

Three Concepts for Content Creation on IGTV:
1. Make sure that your CTAs make sense and are relevant.
2. Be unique in the content you’re creating.
3. Repurpose content from other platforms and think through the formatting.

Three Creative Ways to Leverage IGTV for Business:
1. Tutorials, Webinar, Series, Education, Entertainment, and Product Showcasing
2. Highlight Behind the Scenes
3. Low Cost Advertising

“I shoot for the message, not for the length.”

Links:
unashamedimaging.com
Instagram.com/unashamedimaging
Learn with AC Collective – unashamedimaging.com/education
instagram.com/learnwithac
Facebook Group: bit.ly/learnwithac

Episode 302: The Reason Behind What We Do – Robert J. Hill

reason

Are you striving to add value to your clients’ lives by doing more than just taking photos?

In episode 302 of the Bokeh Podcast, Robert J. Hill explains his desire to develop genuine connections with his couples in order to empower their relationship. Listen in as he shares tangible steps to finding and adding purpose to what you do in your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: My camera is my tool to help couples deepen their lives and empower their relationship so they can have a stronger and more intentional marriage. (2:05)

Advice for Photographers: Focus more on who you are than what you do. (8:52)

Technique for Time: Work Less and Make More, Set up a Strict Schedule, and Find a Co-Working Space (9:29)

Book Recommendations: (15:38)
How to Win Friends and Influence People – bit.ly/bp-winfriends
The Power of Now – bit.ly/bp-powerofnow

The Gear Bag:  (23:31)
Holdfast Pouch – bit.ly/bp-holdfastpouch
Pelican Case for Cards – bit.ly/bp-pelicancardcase

Robert’s Original Motivation with Photography (26:17)

How Robert Empowers Relationships with His Work (30:30)

“Seek to Understand Rather than be Understood”

Adding Meaning to Your Business
1. Questioning – Ask Why
2. Look Internally for Education and Growth
3. Find a mentor or business coach that is willing to get to know you.
4. Personal growth and self development outside of business.

Links
robertjhill.com
education.robertjhill.com
instagram.com/robertjhill
The 80/20 Principle – bit.ly/bp-80-20
Untethered Soul – bit.ly/bp-untethered

Episode 301: Workflow Wednesday: How to Simplify Your Video Marketing, Part 2

Video Marketing

Do you get overwhelmed in writing scripts or managing the backend production of video marketing for your business?

In episode 301 of the Bokeh Podcast, our hosts continue the conversation in part 2 of this interview with Haylee and Nathan about simplifying video marketing in business. Listen in as they share the importance of creating direct messaging in your video content, along with the post-production and editing portion of their workflow.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Links:
Premier Pro CC
Final Cut Pro
Gary V Video – youtu.be/v8cBTK45Uqw

Episode 300: Healing Through Photography – Tosha Gaines

Healing through photography

Are you looking for ways to use your photography business to make a positive emotional impact on your clients?

In episode 298 of the Bokeh Podcast, Tosha Gaines provides an inside look at her therapeutic photo sessions—connecting clients with their emotions. Listen in as she shares how to listen and engage on a deeper level with your clients, in order to pull their raw emotion into the camera.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Birmingham & Atlanta (1:45)

Brand Position: Commercial, Lifestyle, and Branding Portraits (2:00)

Advice for Photographers: Believe in yourself. (10:30)

Technique for Time: When working events, I’ll ask for media credentials for my kids so they can come with me. Starting to outsource. (15:16)

Content Recommendations: (20:12)
bokehpodcast.com
Gifts to My Future Self
Focus(ed) – cinnamonwolfe.co/focusedpodcast
Goal Digger – goaldiggerpodcast.com

The Gear Bag: Taffy and a card from her dad (21:36)

The Semicolon Project (32:04)

Engaging on a Deep Level with Clients (33:18)

Benefits Clients Have Seen from Therapeutic Photography: (38:10)
Grief has no time-frame.
It’s ok to be emotional openly.

How to Bring Emotional Healing to Your Subjects:(42:31)
1. Don’t be judgmental.
2. Be an active listener.
3. Be empathetic.

Empathy: Understanding and entering into another’s feelings. (53:01)

Links:
instagram.com/__.tosha.__
Fb.com/toshagainesphotography
toshagaines.com
Showit.co
Wordbook App – bit.ly/bp-wordbookapp