Episode 109: How to Get Started With In-Person Sales – Carly Jurach

In-Person Sales - Carly Jurach

Are you looking to increase your sales while still building a relationship with your clients?

In episode 109 of the Bokeh Podcast, Carly Jurach of Someplace Images shares how she implemented in-person sales (IPS) into her workflow in order to increase her profits. Listen as she shares three tips to getting started with IPS that will also create a better experience for your clients.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Carly’s Aha Moment: While sitting around a table at a James & Jess workshop talking about the persona of their ideal client, she couldn’t name everything that her clients would be interested in, but she knew that they were brides who wanted to feel comfortable and positive during their session. James told her, “You’ve found it, you’ve found your ideal client.” How she makes people feel is much more important than any persona she could give her clients.

Carly’s Introduction to In-Person Sales (IPS):
When Carly worked on cruise ships, she managed IPS for all clients before they got off the ship.

How to Determine What to Sell:
Ask yourself, what would you want out of a session?

How to Host Same Day Sales Sessions:
– Prior to the session, send them pricing and products, a questionnaire to determine what they want, and offer to answer any questions.
– Plan for a five hour day.
– Provide Hair, Makeup, & Mimosas in your studio.
– Hold the session between 60-90 minutes
– Allow them to get dressed and comfortable while you’re importing, culling, and adding presets to the images (average 45 minutes).
– Run through a slideshow of the images and share your packages and product samples.

How to Get Started with IPS:
1. Run your numbers and know where you want to be in order to know where you have to price yourself.
2. Setting your products and product prices.
3. Memorize everything for ease of selling.

Photographers Mentioned in this Episode:
Jess Fairchild
James Witty
Abbey Grace
Gary Fong

Links:
Website: someplaceimages.com
Instagram: @someplaceimages
Facebook: Someplace Images
Private Boudoir Facebook Group: Someplace Boudoir & Glamour
Email: carly@someplaceimages.com
Episode 84: Batman Lenses, Cruise Ships, and Burnout – Carly Jurach
James & Jess Workshop
Harry Potter Series
The Name of the Wind – Patrick Rothfuss
Angels and Demons – Dan Brown
The Perks of Being a Wallflower – Stephen Chbosky
Tim Ferris Podcast
You’re a Badass – Jen Sincero

Episode 108: How to Create a Website that is Uniquely You – Jeff Shipley and Jen Olmstead

website - Jen & Jeff

Would you like to have a website that not only looked stunning, but more effectively communicated what your photography business is offering to potential clients?

In this new (and hilarious!) episode of the Bokeh podcast, Jeff Shipley and Jen Olmstead share how they’ve created a company that enables photographers to more effectively package and sell their photography brand through a website that actually reflects the photographer’s personality, and converts new clients!

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Jeff’s Time Technique: He schedules his free time before anything else is scheduled.

Jen’s Time Technique: Having dedicated work days and dedicated mom days to create a productive, yet balance life was helpful. When she had her second child, she realized it is a constant evaluation of your time and what works for you.

Background on Tonic: Jeff & Jen met in an online Facebook group, met for drinks, and immediately knew that together, they could meet the needs of so many photographers on a budget.

Importance of Branding in your Website:

In branding your website, you want to ensure that you’re attracting your ideal clients, showing who you are, and what you do while still creating a beautiful visual.

How to Find Inspiration without Copying:
Find inspiration from multiple sources that will allow you to create something unique.

Photographer’s Mentioned in this Episode:
Shay Cochran

Links
Website: tonicsiteshop.com
Facebook: Tonic Site Shop
Instagram: @tonicsiteshop
Old Fashioned Recipe
The Brand Interview
The Brand Questionnaire
Showit.co
United
W Magazine

Episode 107: 10 Ways Your Photography Business is Losing Money – Polly Alexandre

Money - Polly Alexandre

Is your business losing money when you know it should be growing?

In episode 107 of the Bokeh Podcast, photographer and business coach Polly Alexandre shares 10 ways you’re holding yourself back from potential clients and income in your photography business.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

About Polly: 
Polly Alexandre is an International Success Coach for Creative Entrepreneurs.

With a background in fashion, advertising & photography before becoming a coach and healer, Polly is a serial entrepreneur and leading money block coach. She mentors, coaches & supports ambitious, creatives to overcome their past, and the blocks & fears holding them back, so they can truly fulfill all their potential in life and business.

Polly helps people overcome their negative money beliefs, raise their rates and make more money, and in the process become more empowered, more confident and create more peace, freedom and happiness.

As a photographer Polly fulfilled all her goals of shooting weddings all over the world, being extensively published and getting commissioned by Martha Stewart Weddings, including her dream a Martha Stewart Weddings print cover. She now takes a few select wedding commissions a year & blogs at livingbeautifully.com.

Polly’s Aha Moment: You have to keep evolving and you can’t resist change.

Time Technique: The first 2-3 hours of Polly’s day are spent on her so that she can get in the mindset that she wants to be in for her clients.
Photographers Mentioned in this Episode: 
Emma O’Brien
Darcy Benincosa
Katie Julia

10 Ways Your Photography Business is Losing Money
1. When you allow your worth to be determined by someone else’s budget.
2. Planning your pricing based on the local market.
3. Holding onto regrets, resentments, and mistakes. This blocks the flow of abundance.
4. Not developing ongoing relationships with your existing clients.
5. Believing that print sales are dead and buying into the mentality that “nobody does that anymore.”
6. Trying to do everything yourself.
7. Doing admin support.
8. Not working on yourself because you’re so focused on your business.
9. Apprehension about money. If you’re uncomfortable with receiving money, you’re going to be uncomfortable running a business.
10. Having a fear of success and being in the public eye.

Links
Coaching Website: pollyalexandre.com
Wedding Website: alexandreweddings.com
Financial Website: moneybeautifully.com
Instagram: @polly_alexandre
Webinar: Do you have money- blocks?
Meditation: To manifest more money.
Meditation: Daily Succes
Tony Robbins
Michael Singer – The Untethered Soul
Donald Miller – Building a Story Brand

Episode 106: The Significance of Iteration – Jeff Watkins

Iteration - Jeff Watkins

Are you looking to improve the processes in your photography business?

In episode 105, Jeff Watkins of KolorPHX Photographic Co. shares about the importance of iteration and workflows in business that proactively improve overall client experience. Listen as he provides four tips to effectively iterate the processes in your business.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Jeff’s Aha Moment: Being confident in my faults and stop playing the comparison game.

Time Tool: Schedule your time.

Brand Position: They set themselves apart by creating a wonderful client experience that allows their client to trust them.

The Gear Bag: Canon 5D mk III & IV, 24 mm, 50 mm, 70-200mm, 85mm, and 100 mm

Tips for Timelines with Planners:
Build the relationship with the planner first. After relationships are built, you can make suggestions and offer to make their job easier by providing insight on your thoughts as a photographer.

Four Ways to Effectively Iterate and Improve Processes:
1. Be self-aware and understand your weaknesses.
2. Listen to your clients and give them what they want.
3. Schedule everything
4. Create an inner circle of professionals that are already at a place you want to be at that will act as mentors.

Links:
Website: https://kolorphx.com
Instagram: @kolorphx
Facebook: Kolor PHX Photographic Co.
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