Episode 99: How to Raise Your Prices – Katie Bradshaw

Raise Your Prices - Katie Bradshaw

Do you feel stuck in your current market, but desperately want to raise your prices?

In episode 99 of the Bokeh Podcast, Katie Bradshaw of KB Digital Designs shares how year after year, she raises her prices while growing her business. Listen in for three tips to raise your prices while keeping not only your confidence, but your loyal clients as well.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Katie’s Aha Moment: Don’t overbook or overwork yourself, otherwise you’ll get burnt out.

Technique for Time: Katie tries to travel as often as she can, so in order to do this, she finds openings in her schedule and plans a trip.

The Gear Bag: 85 mm f1.2

Fun Fact: Around 80% of weddings photographed in the US are $2,000 and below. (Source: The Wedding Report)

3 Big Ideas to Raise Your Prices:
1. Make one annual price increase a year, but no more than that.
2. Grandfather in some of your past clients to provide them with your older prices.
3. Always remember that you will lose clients, but you’ll gain clients that believe in you and your work.

Links
The Wedding Report
Kbdigitaldesigns.com
Instagram: @kbdigitaldesigns
Facebook: KB Digital Designs

Episode 98: I Started My Business at 16 – Hope Taylor

Business at 16 - Hope Taylor

Are you nervous to start your own photography business? Maybe the thought of entrepreneurship scares you.

In episode 98 of the Bokeh Podcast, Hope Taylor shares how, at 16-years-old, she began building her successful photography business. From personalizing your branding to creating a solid support system, Hope shares the advice she would give to young entrepreneurs who are building their businesses.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Hope’s Aha Moment: When Hope was starting her business at the age of 16, she faced a number of obstacles in convincing those around her that she should pursue this dream. When she realized that she could stand her ground, it was enough to get her to where she is today.

How Parent’s Can Support Their Child’s Dream: Read Supporting & Parenting a Young Entrepreneur

Technique for Time:
1. Batch similar tasks into the same day/timeframe.
2. Set up a full-time autoresponder that has information for everyone that could possibly email you.

Hope’s Weekly Schedule:
Mondays: Blog Posts & Social Media Scheduling
Tuesday: Editing in the Morning & Shooting in the Afternoon
Wednesday: Margin Day
Thursday: Editing in the Morning & Shooting in the Afternoon
Friday: Margin Day

Hope’s Brand Position: Hope began her business by marketing as an individual, not a business. While she shares about her services, she is primarily sharing about her and her life.

The Gear Bag
Favorite Camera Body: Canon 5d Mark III 
Favorite Lens: Sigma 50mm f/1.4
Favorite Camera Bag: Kelly Moore Backpack
Favorite Accessory: Black Rapid Crossbody Camera Strap

Two Biggest Challenges of Starting a Business at 16:
1. Having to overcome the criticism of pursuing a non-traditional career at a young age.
2. Earning the trust of your clients when you’re so young, but also knowing your place in the industry.

Two Biggest Rewards:
1. Dealing with the criticism at such a young age prepared her for the backlash she gets today from having a larger following on social media. If it weren’t for that, she wouldn’t have developed a thick skin to brush off some of the hateful comments she does receive.
2. She had the ability to travel and grow her business in place of her college education. She views the conferences and workshops she attended as her education, yet she was able to pay for the investment in a way she wouldn’t have been able to if she had gone to college.

Three Mistakes New Photographers are Making:
1. Some photographers are only sharing their work and not including themselves in their brand. This disconnects potential clients from photographers.
2. Some photographers aren’t setting intentional work hours.
3. If you’re not streamlining your business and creating processes will create chaos and stress.

What New Photographers Should be Doing:
Brainstorm 3-5 connection points that have to do with your personality, not your business. Incorporate those into your marketing to add value to you as an individual, but also attract clients that can connect to those interests.

Photographers Mentioned in this Episode:
Amy & Jordan Demos
Katelyn James
Justin & Mary
Jasmine Star
Amanda Hedgepeth

Links:
United Conference
Creative at Heart Conference
Hope’s Mom’s Blog Post: Supporting & Parenting a Young Entrepreneur
Honeybook | 50% off Referral Link
Rising Tide Society
hopetaylor.com
hopetaylorblog.com
Facebook: Hope Taylor Photo
Instagram: @hopetaylorphotography
Instagram: @athomewithhope
Joshua Foer – Moonwalking with Einstein

Episode 97: Workflow Wednesday: Taking Care of Your Health: Exercise – Nathan, Heather, & Haylee

Exercise - Workflow Wednesday

Is your physical health falling low on your priority list? Are looking to implement exercise into your routine?

In episode 97 of the Bokeh Podcast, Nathan Holritz, Heather Smith, and Haylee Gaffin discuss exercise in this month’s series on health. Listen in as they share their journey with fitness, current routines, and tips to efficiently incorporate fitness into your weekly schedule. The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 1PM EST, at facebook.com/photogsedit.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Links:
Facebook Page: Photographer’s Edit
Host: @nathanholritz
Co-Host: @heathersmithrsp
Co-Host: @hayleegaffin
richsmithphotography.net
1 Million Cups – Networking with Entrepreneurs
Ryan Duggar of Creative Revolver

Resources:
Kayla Itsines
bengreenfieldfitness.com
P90X
Fitbit
Tabata Method
HIIT
Tim Ferris
Suspension Weight Training
Nathan’s Video on Exercise, Resources, Diet, Supplements, and Sleep
Ted Talk: Forget Big Change, Start With A Tiny Habit

Episode 96: Play-Based Family Portrait Sessions – Jenna Cole

Play-based Family Sessions - Jenna Anderson

Do your family portrait sessions tend to feel stiff and over-posed?

In episode 96 of the Bokeh Podcast, Jenna Anderson of Jenna Cole Photography describes her take on play-based family portrait sessions. Listen in as she shares the steps she takes to not only create a fun environment for the kids, but capture memories that will last a lifetime for the family.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Jenna’s Aha Moment: She can enjoy being a photographer without the fame, the following, or being booked up all the time. Enjoy the process you’re in and how you’re growing from it.

Technique for Free Time: Slowing down her business goals and setting up structure has allowed for her to find focus on the tasks at hand without distraction. This also allowed her to set up boundaries around life and work.

The Gear Bag: Her Canon AE-1 that her mom learned film photography on.

Play-Based Family Portrait Sessions: These sessions are set up to capture how a family would normally engage with one another, without every client’s session coming out the exact same.

Steps to Creating Play-Based Family Sessions:
1. Once booked, reach out to the family for names, ages, and a photo of the family so you can think about the family and how you can use their features to interact with each other.
2. Capture the “Grandma Photo,” the photo grandma wants of everyone looking and smiling.
3. Play games with the kids that will get the fun started:
a. Shark Attack: where the child secretly gets to be a shark and go attack by kissing the ears of the unsuspecting parents.
b. The Sushi Roll: everyone is facing the  same direction and standing in a row, when one person rolls in, pulling the rest of the family into a “sushi roll.”
4. Sometime you’ll just need to play games with the kids before the session to make them feel comfortable.

Photographers Mentioned in this Episode:
Samantha Kelly
Yan Palmer – “The Fall Apart”

Links:
Your Inner Critic is a Big Jerk – Danielle Krysa
Paradox of Choice – Barry Schwartz
Tony Robbins
Website: jennacole.com
Instagram: @jennacolephoto
Facebook: Jenna Cole Photography