Episode 88: Building a Powerful Photography Brand – Danette Chappell

Photography Brand - Danette Chappell

Are you intimidated with the thought of building a photography brand that represents you?

In episode 88 of the Bokeh Podcast, Danette Chappell shares how she built a brand that reflected her style and attracted adventurous couples eloping in Las Vegas. Listen in as she provides three steps to creating a powerful brand that you’re passionate about.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

About Danette: Danette is a Las Vegas-based wedding and elopement photographer who’s photographed over 1,500 weddings and elopements in 14 different states. She has a passion for teaching business and helping other creative entrepreneurs succeed. She’s also a staff writer for Fstoppers.com and leads a monthly entrepreneur meeting for creatives in Las Vegas. She’s been featured in many online publications including Shoot and Share, Offbeat Bride, Forbes, The Knot, Weddingwire, and Bridal Guide. She also loves cats, Harry Potter, and the occasional video game.

Danette’s Aha Moment: After being in business for a few years and moving to Las Vegas, she realized that she was so focused on the technical aspect of her business that she had no interest in the business side of her business. When she decided to take the business side seriously, she saw a positive change in her business. She made this change by investing in education to learn more about business rather than technicalities of photography.

Danette’s Advice on Creating Free Time: Set the expectations with your clients of what hours you’re working and you don’t have to go back on it.
How to Stand Out in A Group of Photographers
Create a niche that you love.

Danette’s Niche: High-end adventurous elopements.

What is a brand? The perception that is in someone’s mind when they think of your company.

Three Steps to Create a Powerful Photography Brand:
1. Know and understand your “why.”
2. Define your ideal client.
3. Create a clear distinction for your brand.

Photographers Mentioned in this Episode:
Sarah Barlow
Mike Cologne

Links:
4 Hour Work Week – Tim Ferris
Website: Amberlightcollective.com
Instagram: @amberlight_collective_photo
FStoppers – Does Your Photography Have a Brand?

You May Also Enjoy:
7: Building a Photography Brand Chad Diblasio
31: Creating a Clear Brand Position – Petronella Lugemwa
34: Define Your Values, Define Your Business – The Harris Company
71: Why We Do What We Do – Jessica Kaucz

Episode 87: Create A Better Client Experience With Your Website – Phillip & Eileen Blume

Website - Phillip & Eileen

Does your website describe you as more than just a photographer?

In episode 87 of the Bokeh Podcast, Phillip & Eileen Blume share how they turned their website into a personalized client experience that allows potential clients to connect with them. Listen in as they share how a trip to Guatemala gave them the confidence to adapt their business model to base solely on connection with clients and how that idea impacted the complete redesign of their website.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

Japanese References:
Tatami Mat
Fusuma – Doors that cover closets.
Shōji – Doors that separate rooms.

Aha Moment: When Phillip & Eileen weren’t sure that their business would last, they decided to take the funds they had left and help an organization in Guatemala. They were asked to create a video (with no experience) and ended up creating a feature length documentary. This allowed them to travel around the country showing the film, and gave them the confidence they needed to realize it was about connecting with people. They then applied this model to their business.

Tips For Starting Your Business:
1. Track your numbers and review them!
2. Find a Studio Management System

Maximizing Mini Sessions: $10K in One Weekend Webinar:
By registering for this free webinar, you’ll learn their acclaimed maximizing system that’s helping photographers profit more from one 20-minute session than most earn from an entire wedding. The Blumes will then explain you their old-school secrets to multiply ideal clients and skyrocket your business! Select a convenient time, then don’t miss the detailed 80-minute web class with this inspiring TEDx duo, published business experts and working humanitarian photographers. Webinar space is limited. Click here to reserve your seat.”

Three Steps to a More Personal Website:
1. Find a platform that works for you.
2. Create an interactive and personal experience on your site.
3. Personalize your about page so you can connect on a deeper level with clients.
4. Develop easy navigation.
5. Incorporate Video.

Links:
17 Hats
ShowIt
Seth Goden
VWO
Website: theblumes.co
Instagram: @phillipblume & @eileen_blume
Maximizing Mini Sessions: $10K in One Weekend WebinarTed Talk: Trading Selfies for Selflessness

You May Also Enjoy:
#24: Three Steps to a Better Website – Todd Watson
#33: Is Blogging Relevant Anymore? – Carrie Swails
#44: SEO: The Mistakes You’re Making On Your Website – Ben Turner

Episode 86: The 24 Hour Workweek – Abbey Kyhl

24 Hour Work Week - Abbey Kyhl

Does the time investment of being an entrepreneur leave you missing out on making memories with your friends and family?

In episode 86, Abbey Kyhl of Seven Summers Creative shares about the moment she realized that in order to have a healthier work-life balance, a shift needed to be made in her business. This shift led her to a 24 hour work week. Listen in as she describes her journey to self-care and three tips for saving time that she has applied to her business.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

Abbey’s Aha Moment: Early in Abbey’s business, work was taking up too much of her time that should have been spent with her family. When Abbey realized that her son was aware of it, she knew she had to make a change.

Tool for Time: Schedule your time off before you schedule your clients.

The Gear Bag: 50mm 1.2

The Shift: Make a shift in your business with the top creative industry leaders teaching you how to hustle. Enroll here.
The 24 Hour Work Week: In this course, you’ll learn a step by step process of how to maintain your business and balance your personal life, while only working 24 hours a week.

3 Time Saving Tips:
1. Analyze the processes in your business based on the time it is taking up.
2. Experiment and determine when is the best time to work for you.
3. Review the work you’re doing and determine what, if anything, can be automated, delegated, or eliminated.

Photographers Mentioned in this Episode:
Eric O’Conner – Allori Photography

Links:
Website: Seven Summers Creative
Facebook Group: 7S Creatives
The Shift Online Conference
The 24 Hour Work Week Course
The 4-Hour Work Week – Tim Ferriss

Episode 85: Freedom: Systems for a Better Life – Tim Hussey

Freedom - Tim Hussey

Does being a photography business owner seem chaotic and unorganized at times?

In episode 85, Tim Hussey, owner and lead developer of Pixifi, shares how a lack of organization in his photography business led to the development of a business management software. Listen as he describes the importance of having systems in place that will allow you to enjoy the freedom of entrepreneurship.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

Tim’s 1st Aha Moment: After his wedding, Tim realized how much he enjoyed the interaction with the photographer and loved the idea of being a photographer. So he went out on a whim, convinced his wife to get a camera, and took off from there.

Tim’s 2nd Aha Moment: After getting his start in photography, and realizing how unorganized he was, Tim thought, “I’m a software developer, why don’t I develop something to keep me organized.” Then Pixifi was born.

Tim’s 3rd Aha Moment: While building Pixifi and still working at the software company, he was overworking himself. Someone told him to take care of himself or he will burnout, so he did just that. Now he is a huge promoter of self-care.

What Sets Pixifi Apart:
Pixifi was built with the idea that every business is complex and needs options. While many other companies opt for a more simplistic approach to their system, Pixifi pushes the envelop with the ability to do more.

What to expect for 2018:
1. The ability to schedule texts to your clients as reminders.
2. A Production module that allows multiple clients, vendors, locations, etc. to be managed in one place, which is great for multi-day weddings or mini-sessions on the same day. This will allow you to do batch work on these items, such as emails and workflows.

Links
Pixifi.com
Pixifi Academy
Facebook: Pixifi
Instagram: @pixifi