Episode 80: Building a Workflow for Your Photography Business – Ashley Gerrity

Workflow - Ashley Gerrity

Are you searching for an organized, more systematized way to run your photography business?

In episode 80 of the Bokeh Podcast, photographer Ashley Gerrity shares how she organized her business by implementing the perfect workflow. Listen as she shares her top three tools for running a successful business and studio from anywhere in the country.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

Ashley’s Aha Moment: While she is a huge advocate of long term planning, it has to be evolutionary. This realization came when her husband’s residency placed him on the other side of the country. This change meant she had to evaluate the challenges, plans, and options in her business.

Tips for Consuming Podcast Content: Use time that allows you to focus on the content, like driving in the car or walking the dog.

Company Tools:
1. Honeybook – This client management system allows you to create a workflow for each client.
2. Asana – This project management system can be used for big picture goals in her business.
3. Google Drive – This cloud based system allows Ashley to store and share important documents with her team.

Champagne Fridays: The editor of San Fransisco Bride taught this technique at a conference. The concept is to sit down with a bottle of champagne and reflect on the business as a whole. What can be changed, adjusted, and improved upon.

Systems:
1. Photographer’s Edit – In order to get time back in her business, Ashley outsources her photos for culling and color correction. This also allows her to see the final edits from her associates just before they go to the client.
2. Pixieset – To provide digital downloads to her clients, Ashley uses Pixieset for gallery delivery.
3. Fundy – This company is used to make print sales with the company.

Links
Episode 2: Starbucks & 50 Weddings – Ashley Gerrity
The E-Myth Revisited by Michael E. Gerber
Episode 40: It’s about Relationships – Laura Neff

Episode 79: How to Manage a Team of Photographers – Amy & Tavis Guild

Manage - Amy & Tavis

Do you ever get disappointed turning away clients because you’re already booked?

In episode 79, Amy & Tavis Guild of Memory Montage Photography share how they solved this problem by hiring a team of photographers under their brand. Listen in as they describe the process of hiring, training, and successfully managing their team of photographers.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

Amy & Tavis’ Aha Moment: For years, Amy & Tavis had taken extra time in their business to set up tools and systems to help manage and operate. It wasn’t until Amy was hospitalized for a long period of time that they realized the benefit that these systems had on their business by continuing to run their it when they couldn’t.

Team Overview: Amy & Tavis have created a team of photographers who had experience, but weren’t wanting to manage the business aspects of a wedding. Their team consist of 6 photographers who are available to work in pairs on wedding days.

Preparing to Join the Team: Each photographer joined Memory Montage for a summer internship before coming on as a member of the primary team. This allowed them to shadow Amy & Tavis at weddings to get an understanding of how the Memory Montage Brand would handle things.

Workflow for the Memory Montage Team:
1. The studio manager gets the inquiry, shares the availability and pricing of each team, then sets up the booking.
2. The photographers assigned will meet with the clients before their wedding to get to know them and review the wedding day timeline.
3. The photographers assigned will photograph the wedding, then leave the cards with Amy & Tavis.
4. Amy & Tavis will send the photographs to Photographer’s Edit to edit all of their images. Then they’ll handle the delivery of the images to the clients.

Links:
The E-Myth Revisited by Michael E. Gerber
Simon Sinek
Extreme Ownership
tavisandamy.com
Website: memorymp.com
Instagram: @memorymontagephotography
Facebook: Memory Montage Photography

Episode 78: How to Run a Business in 20 Hours a Week – Erin Hernandez-Reisner

Business - Erin Hernandez-Reisner

Are you overworking yourself and missing out on time with your family?

In episode 78 of the Bokeh Podcast, Erin Hernandez-Reisner shares how a horrific personal experience drastically shifted her perspective about work-life balance, changed her relationships with her clients, and led to a 20-hour workweek!

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

Erin’s Aha Moment: When Erin’s daughter suffered a spinal injury, her business was put on hold. During that time away she realized that some of her customers were truly invested in her business and supported her family. She had taken the time to connect with her clients and it had benefited her business in a way she had never imagined it.

Erin’s Three Goals to Define Her Success:
1. Build a business that provided her with enough money to do life comfortably.
2. Have the balance that allowed her to spend quality time with her family.
3. Make the effort to see the world and travel.

Connecting With Their Wedding Clients: When Erin realized that her wedding clients weren’t just the couple, but also the families of the couple, she quickly changed her approach to client relationships to include them. Giving the opportunity to the couple to allow their parents to be part of their viewing or have their own and order prints, grew her business significantly.

The Benefits of Viewing Photographs with Clients:
1. You get to see the reaction and impact your work has made on them.
2. Clients share their favorite images with you and want your recommendations how to use them in albums and prints.
3. You can grow your business by offering the family that same option as your couples and allow them to order prints and albums.

Links:
Book Recommendation: Re-Awaken The Giant Within – Tony Robins
Website: Photosedge.com
Instagram: @photos.edge

Episode 77: The Importance of Being Intentional – Shaun Austin

Are you craving deeper, more fulfilling relationships – not only with your friends and family, but with your clients as well?

In episode 77, Shaun Austin, CEO of Kiss Books, shares how he has created more meaningful relationships at home and at work by being more intentional. Listen as he describes his philosophy behind intentional living, and shares 4 questions to ask yourself in order to build better relationships.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

About Shaun: Shaun was a wedding photographer for 15 years and is now the CEO of Kiss Books. He enjoys yoga, tennis, and spending time with his wife and kids.

Shaun’s Aha Moment: We Shaun went to move forward with his company, he realized the team of supportive people behind him were cheering him on.

Pursuing Simple: What is your priority or the next top thing to get your client to the finish line? Companies, like Kiss,  are here to help you get there, whether through prints, albums, etc.

Philosophy Behind Sales: Investing in Relationships – Without relationships, there is no trust with your business. Everyone’s system may look a little different, but you should have a system in place to secure the relationships.

Four Intentional Questions to Ask Yourself:
What’s Wanted?
What’s Needed?
What’s Working?
What’s Not Working?

Links:
Episode 18: In Pursuit of Simple – Shaun Austin
Blog:  Kiss.us/blog
Personal Instagram: @shaunaustin
Instagram: @kissbooks