Episode 279: How to Develop Clients for Life – Michelle Harris

Clients for Life

Are you developing relationships that establish loyalty, leading your clients back to you for photos year after year?⠀

In episode 279 of the Bokeh Podcast, Michelle of M Harris Studios shares how she’s developed a “Client for Life” program that allows her to photograph her clients from engagement to the rest of life’s special moments.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Creating relationships with clients to create clients for life.

Advice for Photographers: Posing is the most important part of a business once you have a client. (4:56)

Tip for Posing: Find out what your client’s insecurities are prior to posing.

Technique for Time: (7:57)
1. No Work Wednesdays
2. Creating multiple to-do lists based on the realistic expectations for the day.

Content Recommendations: You’re a Badass at Making Money (13:23)

The Gear Bag: Sigma Art 20mm 1.4 (15:37)

Client For Life Program: (21:37)
Free 30 minute session every year with wedding packages.
Prints can be purchased through the online gallery.
This creates a continuous referral program from dedicated clients.

Links:
mharrisstudios.com
instagram.com/mharris_studios
Hustle in Heels – bit.ly/bp-hustleinheels
sixfigurephotography.com
todoist.com
cloudspot.io

Episode 278: Ballin’ on Budget Weddings – Sarah Willey

Budget Weddings

Are you concerned that photographers who are pricing themselves low are undercutting the market?

In episode 278 of the Bokeh Podcast, we chat with Sarah Willey on why she believes every market deserves great photography services, not just the higher end. Listen in as she breaks down how photographers can be successful with budget weddings, and how they can begin servicing the budget-friendly markets.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

The Lesson: Happy clients equals a happy life. (2:01)

Content Recommendations: Jenna Kutcher’s Goal Digger Podcast & Dave Ramsey’s Podcast (4:50)

The Gear Bag: A clipboard with timeline and shot list readily available. (6:06)

“80% of US wedding are photographed for $2k or less.”

Getting Clients When You’re Getting Started: (21:30)
Referrals
Facebook Boosted Posts

Associate Photography Business: This brand allows for affordable quality under a brand not associated with Sarah’s business. (32:05)

Supply & Demand Business Model: As time goes by, she adjusts her pricing based on the demand for her business. (35:58)

Breakdown of Budget Wedding Expenses: (39:26)
$1500 x 6 = $9,000/month
$9,000/month x 10 months = $90,000
$90,000 – 20% = $72,000 (not including write-offs)
$72,000 – $150/wedding (for outsourcing editing) = $64,800
$64,800 – $12,500 (in business expenses) = $52,300
Bonus: Add in your print sales.

Ideas for Working with Budget Brides: (46:35)
1. Tune out what everyone says and be confident in your pricing.
2. If you focus on the budget pricing, you will stay busier.
3. Remember that your time is still valuable.

Links:
sarahlynnphotographypdx.com
facebook.com/photographybysarahlynn
instagram.com/sarahlynnphotographypdx
bit.ly/bp-171
bit.ly/bp-182

Episode 277: How to Get Unstuck – Madi & Micah May

How to Get Unstuck

Do you ever feel stuck in your business without any sense of control over the direction you’re going?

In episode 277 of the Bokeh Podcast, Madi and Micah May share the story of their struggle with stress, exhaustion, and complacency when things didn’t go as planned. Listen in as they share how they managed to move forward, along with a few steps you can take to get unstuck in your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Workout every morning to be more alert and efficient. (3:16)

Book Recommendations: (6:36)
168 Hours – bit.ly/bp-168hours
Crash the Chatterbox – bit.ly/bp-chatterbox
Untethered Soul – bit.ly/bp-untethered

Advice for Photographers: Don’t be afraid to learn who you are, your strengths, and your weaknesses. (15:47)

Brand Position: Bringing personality to professional headshots. (19:33)

Madi & Micah’s Backstory (26:27)

Steps to Getting Unstuck: (32:44)
1. Realize when you need to ask for help and find a mentor(s).
2. Learn how to use your time well by setting good habits.
3. Hire experts for the things you don’t do well or don’t enjoy.

Books They’re Learning From: (40:48)
Never Split the Difference – bit.ly/bp-neversplit
Creativity Inc – bit.ly/bp-creativityinc
Building a Storybrand – bit.ly/bp-storybrand

Links:
maymedia.us
instagram.com/may_media_
Option B – bit.ly/bp-optionb
Tomas Flint’s Episode – bit.ly/bp-63

Episode 276: Creating Community Through Co-Working – Gene Yoon

Co-Working

Does entrepreneurship leave you feeling disconnected from a community in your local market?

In episode 276 of the Bokeh Podcast, Gene Yoon shares how he collaborated with a few friends to create a co-working space that was influenced by the concept of community. Listen in as Gene shares some of the biggest lessons he’s learned from running a co-working space, along with how you can get started creating one today!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Capturing creative, yet natural imagery with a photojournalistic style. (1:18)

Advice for Photographers: Having a community based mentality will take you very far. (4:10)

Technique for Time: Be intentional about the time you’re carving out in your schedule. (5:26)

Content Recommendations: Youtube & Other Photographers (10:43)

The Gear Bag: Small Bluetooth Speaker (14:32)

Creating a Community Through Co-Working (18:16)

Time Commitment to Running a co-Working Space: For the first year, Gene was working out of the space, while still furnishing it. (20:03)

Business Model: A co-working space that hosts event, workshops, co-working opportunities through memberships and punch passes. (21:40)

The Lesson: (28:15)
Make an attempt to connect with others.
Join other networking groups out there.

Links:
gene-yoon.com
instagram.com/geneyoon
creativeclubchicago.com