Episode 454: Client Experience Beyond a CRM – Dauss Miller

client experience

With so many automations and softwares, creating efficiency in your business is simpler than ever. What are you doing to go beyond that efficiency to create an amazing client experience?

In episode 454 of the Bokeh Podcast, Dauss Miller joins us for his second interview on the podcast to discuss creating personalize client experiences. Listen in as he shares about the importance of managing expectations, along with three principles to giving your clients an experience to remember.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Favorite Addict (1:42)

Customer Experience: Connect on a personal level with your clients. (5:11)

Delegation/Outsourcing (6:05)

Book Recommendations (10:30)
Crushing it by Gary V
Start with Why
Subtle Art of Not Giving a Fuck
Simon Sinek’s Ted Talk
Captivate by Vanessa Van Edwards
The Art of Thinking Clearly
The Illusion of Money by Kyle Cease
UnFuck Yourself by Gary Bishop

Client Experience Beyond a CRM (22:14)

Marketing to Cold Leads with a Lead Magnet (23:34)

Educating Clients & Managing Expectations (30:00)
1. Questionnaires (31:33)
2. Emails (33:30)
3. Meetings

Personalized Client Experiences (41:09)
1. Asking Powerful Questions
2. Listening
3. Consistency in Showing Up for Clients

Gift Giving (48:12)

Links
instagram.com/daussfoto
daussmiller.com
FB Profile
FB Group
Episode 256

Episode 453: Contracts: Protect Yourself During Uncertain Times – Samantha Clarke

contracts

Did your experience during COVID cause you to take a second look at your contracts? Whether you were faced with rescheduled weddings or completely cancelled weddings, we know the impact COVID has had on our industry.

In episode 453 of the Bokeh Podcast, Samantha Clarke, photographer and lawyer, joins us to share four elements that you’re likely missing from your contract and need to add to better protect your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Disclaimer: While Samantha is a lawyer, she’s not our lawyer or your lawyer. Please see your local lawyer for legal advice.

Brand Position: Modern photography for stylish people. (2:30)

Customer Experience: Understand what’s important to your clients and share what the process of working with you is like. (8:56)

Time Management: (15:23)
– Prioritize top 3 things on her to-do list.
– OOO Notifications

Delegation/Outsourcing: (21:46)
– Editing
– Album Design
– Taxes

Decide what your non-negotiable are.

Book Recommendations: Building a Storybrand by Don Miller (31:28)

bokehbookshelf.com

Samantha’s Background (36:07)

Elements Missing From Your Contracts (38:25)
1. Force Majeure Clause – An act of superior strength (acts of god, nature, pandemics, war, civil unrest, etc). (38:25)
2. The Safe Working Environment Clause – Observing limits and laws of local government for the current pandemic. (44:10)
3. Postponement or Cancellation Clause – To explain how clients can do either with you, including policy, timeframes, etc. (48:42)
4. Rescheduling Addendum – Notes the new dates for which they should be paying you. (52:04)

Resources (57:57)
Legallyset.com
Thelegalpaige.com
Paige’s Episodes

Links
Samantha-clarke.com
Samantha-clarke.com/instagram
Episode 52

Episode 452: How to Run a Monthly Photo Subscription – Caroline Axvig

monthly photo subscription

The lack of consistency in income holds many photographers back from going full-time in their business. Caroline Axvig has found the solution—monthly photo subscriptions.

In episode 452 of the Bokeh Podcast, Caroline joins us to share how her monthly photo subscriptions for bloggers and influencers allows her to expect consistent income on a monthly basis! Listen in as she highlights how she’s structured these subscriptions and why they’re successful in her business!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: I create on-brand lifestyle imagery and provide brand coaching for small businesses, bloggers, and influencers. I believe that my combination of creativity and community will help you grow your audience and reach your goals. (01:57)

Customer Experience: Get to know each individual customer as a person. (11:09)

Technique for Time:  Blocking Sundays off from work. (15:45)

Delegation: Recent experience with a workflow/office assistant. (21:02)

Book Recommendations (25:58)
Brene Brown
Deep Work by Cal Newport
Profit First by Mike Michalowicz

Monthly Photo Subscription (29:21)
3,6,12 month subscriptions.

Review the Subscriptions Here >>

Why Subscriptions (34:07)
1. Consistent income
2. Clients feel like co-workers rather than customers.
3. Spending time with like-minded entrepreneurs.
4. New creative challenges every week.

Drawbacks to Subscription Model (38:44)
1. It is a lot of work to turn around quickly.
2. It’s hard to raise/change prices with recurring clients.

Caroline’s Workflow for Quick Turnarounds (43:07)

Links
carolinethephotographer.co
instagram.com/carolinethephotographer
carolinethephotographer.co/membership

Episode 451: How to Become the Next Version of You – Shaun Austin

next version of you

Are you ready to make 2021 a year of growth by becoming the next version of you?

In episode 451 of the Bokeh Podcast, Shaun Austin joins us for his sixth interview on the show to discuss the how he finds motivation to consistently try being a better version of himself. Listen in as he shares 3 principles to implement for growth, along with the impact that your relationships have on this process.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Toughest Lesson During COVID-19 (3:11)
Not being in control of things that he wants to be in control of.

Learning He Doesn’t Have Control (6:32)

Celebrating Relationships & Life Story Online (18:01)

Continued Motivation to Be Better (22:52)

Consistent Improvement vs. Showcasing Improvement (28:24)

Why Shaun Started Staying Consistent (38:22)

3 Principles to Enable Change (42:46)
Vision
Plan
Consistency

Vision (43:05)
– Quarterly Vision Goal – Look to see where you want to go.
– Discover through curiosity & uncover with the team.
– Write it down and find what can move you towards or away from the goal.

Planning (47:42)
– Task
– Timeframe
– End Goal

Consistency (51:45)
– Road block: consistent things not working.
– Set expectations for consistency.

Role of Relationships in Becoming the Next Version of You (1:00:16)

Links
instagram.com/shaunaustin
instagram.com/kissbooks
Facebook.com/kissbooks
The Stack by Shaun Gordon
Armchair Expert – Dax Sheppard
Unstuckologist

Shaun’s Other Episodes:
Episode 18 – In Pursuit of Simple
Episode 77 – The Importance of Being Intentional
Episode 187 – Workflow Wednesday: Album Sales Pt 1
Episode 189 – Workflow Wednesday: Album Sales Pt 2
Episode 234 – State of the Industry