Episode 477: Margaritas and High-End Weddings – John Lyons

Margaritas and High-End Weddings

Tequila, transparency, and top-notch service: the perfect recipe for a high-end wedding photography business?

In episode 477 of The Bokeh Podcast, John Lyons pours us a sample of his favorite ingredients for maintaining a successful business in the high-end wedding market. Listen in as he shares his secret sauce for making all of his clients feel like a million bucks.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: (1:56)
Photography for fun and stylish couples

Creating a great customer experience: (5:41)
Make your customer/client feel like they are your only client!

Technique for Time:  (17:35)
1. Outsource non-creative tasks
2. Time chunk

Book Recommendation (28:04)
Never Eat Alone by Keith Ferrazzi

Definition of a High-End Wedding  (33:17)

How John entered the margarita world (41:15)

Important people skills for working with high end clients: (45:38)
1. Grace Under Fire
2. Be Prepared for Anything
3. Always Be on Your Game

Maintaining your style over time  (55:01)

How to enter the high-end market: (58:26)
1. Serve the PEOPLE who have high end events
2. The Law of Attraction – you don’t find them, they find you
3. Remember that you’re on stage at every event

John’s Favorite Tequilas: (1:08:11)
1800 Silver
Casamigos
Don Julio
Cabo Wabo

Links:
johnlyonsweddings.com
thesaltedrim.com
instagram.com/johnlyonsphoto
instagram.com/thesaltedrim
fb.com/johnlyonsphotography
fb.com/thesaltedrim

Episode 476: Social Media Engagement That Works – Kristen Schurr

Social Media Engagement That Works

You’re invited to @kschurrphoto’s Instagram party!  Don’t be late – you may miss key ideas for growing your business!

Join Kristen for episode 476 of The Bokeh Podcast, as she shares her approach to using Instagram in an authentic way – and has over 16K followers as a result! Listen in to hear how she built a full time photography business in less than a year, largely on the foundation of true engagement on social media.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position:  (1:21)
Specializing in capturing how you live, love or work out west

Creating a Great Customer Experience:  (8:17)

Technique for Time: (12:00)
Don’t be afraid to say no!

Book Recommendation: (17:16)
Dotcom Secrets by Russell Brunson

Motivation for using Instagram more strategically: (24:47)

Kristen’s approach to using Instagram: (32:44)
1. Be authentic vs. oversharing – treat Instagram like a party!
2. Build Trust
3. Engage others as you would want to be engaged

Links:
Instagram.com/kschurrphoto
fb.com/kschurrphoto
kschurrphoto.com
Preview App

Episode 475: How to Think Differently for Business Growth – Bryan Caporicci

How to Think Differently for Business Growth

Times of transition can be challenging as a business owner. Do you shy away from the discomfort of change, or are you ready to face it head on in order to see growth in your business?

Listen in to episode 475 of The Bokeh Podcast, and be challenged by Bryan Caporicci to push past that fear and uncertainty in order to think differently about moving your businesses forward after Covid.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: (8:46)
Wedding and Portrait Photographer based in Ontario, Canada
Sprout Studio – Inclusive, holistic studio management suite for photographers

Client Experience (14:14)
“It’s not about us as photographers, it’s about our clients” – put yourself in your client’s shoes!

Time Management (19:41)
Creating guardrails around your time; time chunking

Communication in Delegation (23:47)

Book Recommendations: (26:43)
How to Win Friends and Influence People by Dale Carengie
How to Stop Worrying and Start Living by Dale Carnegie
Building a StoryBrand by Donald Miller
Who Moved My Cheese? by Spencer Johnson
The War of Art by Stephen Pressfield

bokehbookshelf.com

Why do we stay in our comfort zones instead of pushing for growth? (30:49)

Mindsets to have when addressing the fears that come with change: (35:23)
1. Do it, but do it scared
2. If fear is felt, I’m moving in the right direction

How Photographers can think differently coming out of Covid to grow their business: (38:44)
1. Lead with empathy
2. Diversify revenue

How photographers can think differently about finances coming out of Covid: (52:23)
1. Pricing yourself appropriately
2. Prepare and function on a budget
3. Use a financial advisor and a bookkeeper

Links:
getsproutstudio.com
bcapphoto.com
instagram.com/getsproutstudio
instagram.com/bcapphoto
mint.com
quickbooks.com

Episode 474: How to Get Your Joy Back – Lesleann Brackney

How to Get Your Joy Back

Are you trying to be a superhero business owner, yet feeling, and even acting, more like a villain when trying to handle it all yourself?

In episode 474 of The Bokeh Podcast, Lesleann Brackney highlights how she utilizes industry experts to support her business so that she can have more time to focus on what she enjoys most as a business owner. Listen in for strategies that you can implement to help you find joy in your work.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Atlanta-based wedding and portrait photographer who positions herself as “your bridesmaid with a camera” (3:17)

Creating a Great Customer Experience (8:45)

Time Management: Outsourcing and Delegation (15:25)

What does Lesleann delegate? (20:58)
1. Editing
2. Social Media Management
3. Blog Writing
4. Copywriting for ads
5. Website Design
6. Brand Development

Motivation for delegating (23:55)

Factoring in cost for delegation (31:34)

Previous Bokeh Episodes focused on finance:
Episode 153 with Michael Klipper
Episode 372 with Matt Odom
Episode 384 with Tanya Hirschy

Presumed challenges of outsourcing: (33:33)
1. Concern of losing the “artist voice”
2. It has to be all or nothing

Benefits of Outsourcing: (41:32)
1. Time back for yourself
2. Bringing in experts to your business
3. Ability to focus on the parts of the business that you enjoy

Links:
brackneyphoto.co
Instagram.com/brackneyphoto
Honeybook.com