Episode 363: Brand Position Consultation – Leah Goetzel

brand position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.

In episode 363 of the Bokeh Podcast, Nathan chats with Leah Goetzel to discuss a potential change in her brand position as she approaches moving to a new market. Listen in as the brainstorm potential words and concepts to consider as she makes a big move in her business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: Dallas, TX; possibly moving to CO (2:21)

Leah’s Goal: Would love to create a clear and concise brand position that embodies her brand for when she moves. (6:06)

Current Brand Position: Bold & Vibrant Imagery for Colorful & Kind Souls (8:12)

Why Leah Started Photography: (16:58)
1. Creative Outlet
2. Financial Freedom & Independence
3. Interactions with Clients

Reviewing Current Brand Position (19:02)

Leah’s Competition (25:20)

Brainstorming Brand Position Statements (37:55)

Links
leahgoetzel.com
instagram.com/leahgoetzel
powerthesaurus.org

Episode 362: Workflow Wednesday: How to Edit Dark Skin Tones – Ty Pentecost, Nathan, Haylee, Heather, and Rich

dark skin tones

Are you properly exposing your photos and editing for accurate skin tones?

In episode 362 of the Bokeh Podcast, Ty Pentecost joins our hosts to demonstrate how to edit dark skin tones. Listen in as Ty walks us through editing the following scenarios: greenery in the background, indoor, and harsh lighting.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
typentecostphotography.com
instagram.com/typentecost
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Watch the Facebook Live Video Here:

Example 1: Greenery
dark skin tones with greenery in background
1. Started with cropping
2. Applied Mastin Lab’s Fuji 400 Preset
3. Pulled down contrast
4. Adjusted exposure
5. Brightened the orange luminance slider

Example 2: Indoor
editing dark skin tones indoors

1. Applied Mastin Lab’s Fuji Push Preset
2. Adjusted exposure
3. Pulled down contrast
4. Increased whites
5. Increased magenta in tint slider to remove green

Example 3: Harsh Light
editing dark skin tones in harsh light

1. When posing, placed the subjects in front of their shadow
2. Apply Fuji Push preset
3. Adjust exposure
4. Pull down contrast

Links
typentecostphotography.com
instagram.com/typentecost
Some Good News with John Krazinski
Workflow Wednesday
mastinlabs.com

Episode 361: A Smart Client Workflow – Chelsy Weisz

Smart Client Workflow

Have you set up amazing and efficient client workflows in your business?

In episode 361 of the Bokeh Podcast, Chelsy Weisz joins us to discuss important principals behind a smart client workflow, along with the primary stages you should plan to incorporate. If your workload feels light due to rescheduling sessions due to COVID-19, now is the time to prepare for when you hit your busy season and don’t have as much free time!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Setting your expectations so that you can exceed them. (5:52)

Brand Position: (7:59)
Photography Brand – Educate & Inspiring Brides in Northwest North Dakota to Turn into a Wife
Education Brand – Preparing Your to Transform Your Business into What You’re Supposed To Do

Outsourcing/Delegation: Editing, Virtual Assistant, Podcast Editing (15:33)

Book Recommendations: Start with Why by Simon Sinek – bit.ly/bp-startwithwhy (20:40)

bokehbookshelf.com

Why Chelsy Loves Workflow (24:01)

Four Stages of Photo Sessions: (24:00)
1. Inquiry
2. Pre-Session
3. Post-Session
4. Ongoing and Marketing
Optional 5. Pre-Sale
Optional 6. Post Sale

Setting Up Workflows: The system you develop needs to be easy to duplicate (tracking, templates, etc) (29:00)

Creating Tasks for Each Stage’s Workflow (34:37)

Using a CRM to Manage Automated Emails (42:25)

Links:
chelsyweisz.com
instagram.com/chelsyweisz
Lindsay Letters Calendar – lindsayletters.co/collections/the-creatives-calendar
thewisephotographerpodcast.com
Ashlyn Write’s Course – copywritingforcreatives.ashlynwrites.com
The Emyth – bit.ly/bp-emyth

Episode 360: The Bokeh Podcast Morning Show – March 30, 2020

morning show

Do you love hearing from other photographers on the the latest topics in our industry? Introducing The Bokeh Morning Show!

In this special series, our host, Nathan, will be jumping on Facebook Live and opening up the phone line to allow guests to call-in for a few minutes of conversation around a specific topic! Guests will contribute their favorite tip to better serve your business!

In this episode, Nathan discusses ways to proactively serve your clients during a slow season where COVID-19 is impacting your ability to engage face to face. Listen in as Shaun Austin and Jamie Gordon call in to share their thoughts as well!

The audio from The Bokeh Podcast Morning Show episodes is from our Facebook Live videos. If you’d love too see us continue this series, make sure to send us a DM on Facebook or Instagram or email Nathan at nathan@photographersedit.com.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Special thanks to Shaun Austin and Jaime Gordon for calling into the show today!

Watch the Replay:

Links
Want to stay on top of news? – Feedly.com
Final Cut Pro free for 90 days – bit.ly/bp-fcp90days
Backlinks to Improve SEO – bit.ly/bp-ppseo
A Vital Component of Strong Search Rankings – bit.ly/bp-347

Spring cleaning (digitally) during Corona – bit.ly/bp-giz-springclean
kiss.us
jaimegordonlifecoaching.com