Episode 432: SEO for Photographers – Corey Potter & Dylan Howell

seo for photographers

Are you taking the appropriate steps to ensure your website is optimized for search rankings?

In episode 432 of the Bokeh Podcast, Corey Potter and Dylan Howell of Fuel Your Photos join us to explain how search engine optimization works in favor of photographers. Listen in as they share tools and steps to optimize your website content for search engine optimization (SEO)!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Education & empowerment for photographers to take control of their SEO. (5:01)

Customer Experience: (6:49)
Let your customers know you care and that you’re invested in the results.

Book Recommendations: 4 Hour Work Week (13:50)

Local SEO (24:13)

Indexing with Google (29:22)

Google Search Console (29:58)

Questions to Ask Yourself (39:16)
– How can I make it fast and easy for people?
– How do I make sure that google’s crawlers and algorithms determine this is the solution to people’s problems?
– How do I make sure that people are going to click it?

Optimizing Your Site (44:03)
– Great Title
– Meta-description*
*Google is doing a decent job of pulling this on their own.

AMP – Accelerated Mobile Pages (51:41)

Blogging & Content Creation for SEO (55:07)

Links
Fuel Your Photos FB group
fuelyourphotos.com
SEO for Photographers Podcast
Keywords Everywhere
Hotjar
VWO
Google Analytics
Showit

Episode 431: How to Generate Extra Income with Mini Sessions – Rebecca Rice

mini sessions

Have you set your mini sessions up to be as profitable as your regular sessions?

In episode 431 of the Bokeh Podcast, Rebecca Rice joins us to break down how she’s structured her mini sessions to allow her to successfully up-sell additional digitals after the session! Listen in as she shares four steps to successful mini sessions, along with how to approach your marketing strategy.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position (1:44)

Client Experience: Preparation & Education (5:32)

Technique for Time: Set boundaries (8:53)

Outsourcing/Delegation: Editing & Virtual Assistant (12:37)

Finding a VA (14:24)

Book Recommendations: Traction by Gino Whickman (15:39)

Why Mini Sessions (20:24)

Pricing Structure for Mini Sessions: (22:40)
15 minutes
20 proofs
5 images included
$285

Upselling:
$65/image
Set of 3 $90
Full Gallery for $200

Steps to Market Your Minis
1. Give Yourself 6 Weeks to Advertise
2. Open up one date at a time.
3. Open Up to Your Email List
4. Go Public With It on Facebook and Ads

4 Keys to Successful Mini Sessions (35:03)
1. Setting Up the Right Structure (35:03)
2. Upsell Your Full Gallery (36:29)
3. Excellent Communication (38:45)
4. Automate Where You Can (42:09)

Links
rebeccaricephoto.com
instagram.com/rebeccaricephotography
rebeccaricephoto.com/freeclass
Amy & Jordan
Outsourcing with Love
Episode 331: Henry Chen
Shootproof.com
Dubsado.com

Episode 430: We Posted, We Marched, Now What? – Ashley Canay

In light of recent events, we’ve seen a positive shift in the approach our industry is taking when it comes to inclusivity, diversity, and equality. We’ve posted on social media, we’ve marched, but now what?

In episode 430 of the Bokeh Podcast, Ashley Canay joins us to discuss the responsibility we have in continuing the fight for equality, along with ways we can support the movement.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Lux Couples & Weddings (1:40)

Customer Experience (9:38)

Technique for Time: Outsourcing Editing, Investing in a CRM, and Hiring a Social Media Manager (14:31)

Book Recommendations: Profit First (23:11)

bokehbookshelf.com

Ashley’s Experience & Perspective (28:05)

Racism vs. Implicit Bias (35:24)

Drawing the Line (37:58)

Promoting Equality (41:01)

Organizing Support for Equality (44:07)

Other Episodes on Diversity, Equality, and Inclusion
Episode 400: Let’s Address Racism with Saori & Devonte Sorrel
Episode 398: How to Move Towards Racial Equity in the Photography Industry with Chip Dizard
Episode 378: Encouraging Inclusion in the Photography Industry with George Mitchell
Episode 395: Encouraging Inclusion in the Photography Industry, Pt 2 with George Mitchell

Links
Ashleycanay.com
instagram.com/ashleycanay
facebook.com/AshleyCanayVideoPhoto

Episode 429: 4 Questions for Better Copy – Kaitlin Senter

better copy

What if I told you that your copywriting could be amplified by answering four simple questions?

In episode 429 of the Bokeh Podcast, Kaitlin Senter, conversion copywriter and strategist, joins us to discuss the importance of copy and conversion on all mediums in your business. Listen in as she shares the four questions to ask yourself to take your copy to the next level!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help small creative businesses put an end to the guesswork. Taking their copy from “well, it’s paying the bills” to breaking sales records. (2:37)

Customer Experience: Listen well and pair that with open and clear communication. (4:27)

Technique for Time: (11:54)
– Batch working
– Time Blocking

Outsourcing/Delegation: Design work. (15:58)

Book Recommendations: The Writer’s Diet (17:54)

Bokehbookshelf.com

The Jobs to Be Done Concept (19:43)
Concept by Clayton Christenson
Joanna Weaves – Copyhackers.com

Four Main Questions to Ask: (21:44)
1. What is the push?
2. What is the pull?
3. What is the anxiety?
4. What is the habit?

Communication (33:17)

Links
strikingconversation.com
instagram.com/kaitsenter